1. BUSINESS FAMILIARISATION STUDY
ST. MARY'S BAKERY
1
AT
PRESENTED BY
JITHIN C NAIR
S1 MBA

2. PROFILE OF THE RETAIL SHOP
 Shop Name- St. Mary’s
 Business area- Bakery
 Proprietor- Mr G.S Varghese
 Managed by- Mr Vipin Varghese
 Located near to Nalumanikattu,Thiruvanchoor
 Since- 2005
 Capital- 35000
 Floor area- 500 sq.ft
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3. BUSINESS MODEL
 Sole proprietorship Business
 Business Time- 10-10
 Objectives is to provide quality product and services to gain
customer trust
 Goods at Market Retail Price
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PRICING STRATEGY
 Pricing is done at 20% more than the wholesale price
 Various products have a seasonal demand( ice creams, serbaths)
 Competitor’s pricing

4. REVENUE, COST INCURRED, PROFIT
Sales up to 110000/month
Cost incurred= Travelling + electricity + Association
fee(7500+2500+800)
Profit after all expenses- 23000/month
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INVESTMENT
Daily investment of Rs.250 for 18 months & grants
small loans up to 25000 without any interest

5. EMPLOYEE PROFILE
 No employees
 Managed by Proprietor along with his son.
 Mr G.S Varghese is a SSLC holder
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6. CUSTOMER PROFILE
 Variety of products
 Products at cheap price than competitors
 Quality products at affordable price to poor
 Customer Friendly atmosphere
 Adequate stock
 Neat and clean atmosphere
 Discounts in price for regular customers
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CUSTOMER EXPECTATIONS

7. SUPPLIER PROFILE
 A.J Stores
 Keerthi stores
 S.K stores
 Joyce Bakers(Baked food products)
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Quantity of Products Sold
• Tea sold up to 2500/month
• Sarbeths sold up to 1500-3000(seasonal)
• 70% biscuits, Chocolates, Sweets are sold out in a month

8. COMPETITION
 Jackson Bakers, Thiruvenchoor
 M.J Bakers, Thiruvenchoor
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SUPPORTING FUNCTIONS
• Inventory Management- Manual Verification
• Logistics- transportation through Van
• Advertisements- Word of mouth & Small magazines and notices
• Financing- Capital 35000 & Financial assistance – SBT Manarcaud

9. SWOT ANALYSIS
Strength
Standard quality products
Customer Friendly approach
Location of the shop
Products at cheap price than competitors
Neat and Clean
Weakness
Proper accounts are not there
Difficult to manage more than 15 people at a
time
Opportunities
Auxiliary Tea and snacks bar
Up gradation to a Hotel
Threats
Increasing competitors
Increased pollution
Decreasing profit margin
SWOT
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10. CONSUMER SATISFACTION SURVEY
0
2
4
6
8
10
12
14
Not at all
satisfied
Not very
satisfied
Neutral Satisfactory Very satisfactory
No of respondents
10
Quality of Product Distribution
Quality level No of respondents %
Not at all
satisfactory
0 0
Not very
Satisfactory
3 10
Neutral 8 27
Satisfactory 13 43
Very
satisfactory
6 20
Total 30 100

11. Overall Rating
0
2
4
6
8
10
12
not at all
satisfactory
not very
satisfactory
neutral satisfaction very
satisfactory
no of respondents
no of respondents
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Quality level No of
respondents %
Not at all
satisfactory
0 0
Not very
satisfactory
7 24
neutral 6 20
satisfied 11 36
Very satisfied 6 20
total 30 100

12. SUGGESTIONS
 Improve the outlook of the shop
 Use eco friendly wrappers and covers instead of plastic
 Try Home delivery services(5KM)
 Use LED bulbs instead of electric bulb
 Need to be Quality conscious
 Tea & snacks shop in afternoon will be more profitable
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13. CONCLUSIONS
 Provide quality products at a reasonable price
 Maintain friendly relationship between customers
 Allow slight discounts to maintain the regular customers
 Give more advertisements to gain new customers
 Improve the outlook of the shop
 Need to be quality conscious
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14. THANK YOU
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