2015 OmniShopper Brochure

2015
OmniShopperACTIVATINGINSIGHTS&MARKETING
STRATEGIESATRETAIL
This year Shopper Insights in Action evolves into OmniShopper 2015.
Revolutionize Your Shopper Strategy to Win in the Emerging Retail Landscape
•Thrive in the physical and digital trenches •Develop industry standards for measurement practices
•Turn data into stories to elevate your influence •Collaborate across channels, industries and platforms
•Uncover new retail trends in real time •Make purposeful connections with Millennials
Gain a deeper understanding of shopper behavior and the point of purchase decisions to drive loyalty revenue.
Brand and Retail stories shared by: Lowe’s •Walmart •Walgreens •Hewlett Packard •Lego •Zappos
The Hershey Company
•Post Foods •SABMiller •Arc/Leo Burnett •Heineken •Campbell Soup Company •AOL •Kraft
The Coca-Cola Company
•Chobani •Warburtons •Henkel •E. & J. Gallo Winery •Saatchi & Saatchi X •Yahoo!
July 20-22, 2015 • Radisson Blu • Chicago, IL • www.OmniShopperEvent.com • #omnishopperevent
Daniel Pink
Best-selling Author,
To Sell Is Human
Keith Colbourn
Former SVP Loyalty
& Analytics,
Safeway
Jonathan MacDonald
Founder,
Thought Expansion
Network
Jenny Lawton
CEO,
MakerBot
Keyu Jin
Tenured Professor
of Economics,
London School of
Economics
Ben Jones
Creative Director,
Google
ABCsofPersuasion DigitalRetailTrends EnginesofMeaningWowing&WinningatRetail 3DPrinting TheNextComingofChina

2 www.OmniShopperEvent.com
NEVER-BEFORE-SEEN
presentations prepare youfor
the future of retail:
• Data & Digital Trenches
• Inspire through Storytelling
• Global Consumer Trends
• Shopper Persuasion
• Generational Marketing
• Brand & Retailer Collaboration
• Shopper Actionability
• Seamless Path to Purchase
• Total Shopper Behavior
• Shopper Marketing
• Retail Innovation
• Shopper Touchpoints
• Category Growth
• Future of Brand Building
• Shopper Centricity
• Loyalty across Channels
OmniShopper2015isdesignedfor
leadersin:
• Shopper Insights
• Shopper Marketing
• Category Management
• Digital Marketing
• Consumer Insights
• E-commerce
• Analytics
• Loyalty
• Merchandising
• Store Design
• Innovation
• Mobile Marketing
It wasn't too long ago that you only had to focus on how to engage with
shoppers in-store. Due to swift advances in technology and dynamic shopper
preferences, that singular mindset will not survive in the new retail world. In
response to this profound disruption, The Shopper Insights in Action Conference
evolves into OmniShopper 2015: Activating Insights & Marketing Strategies at Retail.
We challenge you to think about how you are going to successfully create brand
and retail loyalty with current and forthcoming generations, individual shoppers,
and households around the world. Are you prepared for the rise of the third
industrial revolution and how the maker culture and 3D printing will impact the
retail landscape? What will it take to thrive in today's market and plan successful
business models five or ten years from now? Through collective insight and
collaboration, brands, retailers and their partners unite to prepare themselves
and their organizations for continuous and unprecedented changes in the
retail landscape.
OmniShopper 2015 offers all-new expertly curated content, extraordinary keynote
speakers, in-depth track sessions, the launch of highly anticipated interactive
workshops, and retail excursions designed to disrupt your day job. You will be
granted unscripted access to experts who can fast-forward your understanding of
total shopper behavior and predict the next new path to purchase.
We invite you to join us at OmniShopper 2015 as BRANDS
and RETAILERS collide to win with shoppers in-store, at home,
on social and through digital technologies.
ACTIVATING INSIGHTS & MARKETING STRATEGIES AT RETAIL
2015
STRATEGIESATRETAIL
2015
OmniShopper
Rachel McDonald
Senior Conference Producer
IIR
Krista Vazquez
Managing Director
IIR

ExtraordinaryThinkers
&RevolutionaryContent
prepare you for success
in an entirely new
OmniShopperWorld
#omnishopperevent 3
CASE STUDY SPEAKERS:
Kyle Nel, Executive Director of Lowe’s Innovation Labs, Lowe’s
Lisa Archambault, Brand / Demand Generation Marketing, Zappos
Jody Ayers, Sr. Director Global Customer Insights & Analytics,
Walmart
Joe Davis, Director, Shopper Insights, The Coca-Cola Company
Michael Darer, Senior Director, Pricing and Promotions, Customer
Loyalty and Insights, Walgreens
David Guenthner, Sr. Director Global Customer Insights & Analytics,
Walmart
Sheila McKay, Customer and Channel Insights Manager,
Hewlett Packard
Karen Lee, Shopper Insights Manager, Market & Shopper Insights, Lego
Tony Mardegain, Director Shopper Insights, The Hershey Company
Mike Klein, Director, Insights & Analytics, Post Foods
Jan Solta, Shopper Marketing Manager Off-Trade, SABMiller
Shawn Fitzgerald, Head of Shopper Intelligence, Heineken USA
Christian Goy, Co-Founder and Managing Director,
Behavioral Science Lab
Craig Geiger, Senior Manager Shopper Insights,
Campbell Soup Company
Art Sebastian, Vice President, Category Leadership & Shopper
Insights, Kraft
Bala Mallela, Senior Director Category and Shopper Insights,
Kimberly-Clark
David Tittensor, Category Director, Warburtons Limited
Dorene Squires, Director Category Management & Shopper Insights,
Henkel North America
Joe Callahan, Director of Marketing, First Insight, Inc.
Robin Alex, Senior Manager, US Shopper Insights,
The Hershey Company
Jiri Zeman, Category Development, Manager, SABMiller
Andrew Elliot, VP, Consumer Goods, WD Partners
Jennifer Jo Wiseman, VP Consumer and Product Insights,
E. & J. Gallo Winery
Priya Baboo, President, Client Solutions, VideoMining Corporation
Brett Stover, Executive Vice President, Strategy and Insights Officer,
Saatchi & Saatchi X
Scott Jeffrey, Chief Creative Officer, Interbrand Design Forum
Sam Sturgeon, President, Demographic Intelligence
Sonia Dalvi, Brand Manager, Shopper Marketing, Chobani
Gretchen Jezerc, VP Product Management and Business
Development, First Insight, Inc.
April Carlisle, SVP, Global Shopper Marketing, Arc/Leo Burnett
Tony Marlow, Head of Category Insights, Yahoo!
Eric Rasmussen, VP of Market Research, Groupon
Jon Berry, VP of Consumer Trends, GfK
Dard Neuman, Ph.D., President of Insights, SmartRevenue
John Showalter, Director of Business Insights, Red Bull North America
Rajeev Sharma, Founder & CEO, VideoMining Corporation
James Sorensen, EVP, Shopper Insights, Kantar Retail - The Retail
and Shopper Specialists
Brad Wilcox, Founder, Director of the National Marriage Project,
Demographic Intelligence
Julie Thompson, Planning Director, TPN
Dave Mastrofski, Vice President, C+R Research
Lori Parrett, Vice President, Client Services, Interbrand Design Forum
Connecting brands and retailers to collaborate on next best practices at retail.
FB.com/OmniShopper OmniShopper Group @OmniShopper www.myshopper360.com ShopperChannel
Joinournetworkof24,000+ShopperFocusedLeaders&StayConnectedAllYearLong!
Daniel Pink
Author, To Sell Is
Human: The
Surprising Truth
About Moving
Others
Keith Colbourn
Former SVP
Loyalty &
Analytics,
Safeway
Keyu Jin
Tenured Professor
of Economics,
London School of
Economics
Jonathan
MacDonald
Founder,
Thought
Expansion
Network
David Schweidel
Author and
Professor of
Marketing, Goizueta
Business School,
Emory University
Neil Howe
Best-selling
Author,
Millennials Rising
Ben Jones
Creative Director,
Google
Jenny Lawton
CEO,
MakerBot
VisionaryKeynotes:

AGENDA at•a•glance
MONDAY,JULY20,2015:
2:00: Bringing Shopper Insights
Into Reality: New Approaches to
Better Understanding Relevant
Shopper Behavior
Danny Brown, Associate Director of
Shopper Insights, The Clorox
Company
2:45: Influencing Influentials:
Understanding Today's Highly
Influential Consumers and How to
Put Them to Work for You
Eric Rasmussen, VP of Market
Research, Groupon
Networking Break
4:00: Approach to Data-driven
Programmatic Branding
Lisa Archambault, Brand / Demand
Generation Marketing, Zappos
4:45: Lego Fusion: Communicating
Category Disruption to the
Shopper
Karen Lee, Shopper Insights
Manager, Lego Systems, Inc.
2:00: Engage Shoppers through
Mobile and Digital
Art Sebastian, Vice President,
Category Leadership & Shopper
Insights, Kraft
2:45: The Future of Retail
Kyle Nel, Executive Director of
Lowe’s Innovation Labs, Lowe’s
4:00: Leveraging Real-time
Experiential Tracking to Reveal
Shopper Motivations
Shawn Fitzgerald, Head of Shopper
Intelligence, Heineken USA
4:45: This session will be delivered by
InContext Solutions
For more information please visit
www.omnishopperevent.com.
2:00: Delivering Value and Driving
Best Customer Loyalty through
Pricing and Promotions
Michael Darer, Senior Director,
Pricing and Promotions, Customer
2:45: Emotion > Logic: Six Insights
About Emotion Every Shopper
Marketer Should Know
Brett Stover, Executive Vice President,
Strategy and Insights Officer,
Saatchi & Saatchi X
Ne
4:00: Market Research is Dead -
Launching Winning Products Using
Predictive Analytics
Joe Callahan, Director of Marketing,
First Insight, Inc.
Gretchen Jezerc, VP Product
Management and Business
4:45: Reshaping the Future of Beer
in Retail
Jiri Zeman, Category Development,
Manager, SABMiller
2:00: This session will be delivered
by CrowdTap
2:45: Disrupt Your Day Job:
Curated Roundtable Sessions
If you would like to host a roundtable
please contact Jon Saxe at
jsaxe@iirusa.com and Rachel McDonald
at rmcdonald@iirusa.com.
4:00: Good to Green – Moving
Shoppers to Healthy Choices
Andrew Elliot, VP, Consumer Goods,
WD Partners
4:45: Get Involved!
If you would like to present during this
session please contact Jon Saxe at
Concurrent Sessions: Each session is 40 minutes followed by 5 minutes to transition to the next • Move between them as much as you’d like.
8:30 Registration & Morning Coffee
9:00 OPENING KEYNOTE: Maximizing Retail Opportunities in a
Digitally-Enhanced Future Landscape
Jonathan MacDonald, Trends Expert and Founder,
Thought Expansion Network
9:45 KEYNOTE: Key Trends Talk-Back with Jonathan MacDonald
10:15 Networking Break
11:00 KEYNOTE: 3D Printing: Twelve Years from Now
Jenny Lawton, CEO, MakerBot
11:45 KEYNOTE: The Next Coming of China: The Emerging Consumer Culture
Keyu Jin, Tenured Professor of Economics, London School of Economics
12:30 Lunch
TUESDAY,JULY21,2015:
9:00 OPENING KEYNOTE: To Sell Is Human: The New ABCs of Moving Others
Daniel Pink, Best-selling Author, To Sell Is Human: The Surprising
Truth About Moving Others, Drive and A Whole New Mind
10:00 KEYNOTE: Key Trends Talk-Back with Daniel Pink
11:00 KEYNOTE: Wowing and Winning: Lessons from the Data and
Digital Trenches on Winning with Your Shoppers, Suppliers and
Your Own Organization
Keith Colbourn, Former SVP Loyalty & Analytics, Safeway
11:45 KEYNOTE: Profiting from the Data Economy
David Schweidel, Author and Professor of Marketing,
Goizueta Business School, Emory University
12:30 Lunch
Track1:
TURNINGDATAINTOINSIGHTS
Track2:
OMNISHOPPER
Track3:
SHOPPERCENTRICITY
Track4:
COLLABORATION
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 2:00 – 4:00: STORYTELLING WORKSHOP • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 3:30: Afternoon Networking Break • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 5:30: Welcome Cocktail Reception • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
New!for2015

WEDNESDAY,JULY22,2015:
9:00 KEYNOTE: Making Purposeful Connections with Millennials
Neil Howe, Best-selling Author, Millennials Rising
9:45 KEYNOTE: Engines of Meaning: Place/Time/People and the Future of Brand Building
Ben Jones, Creative Director, Google
TUESDAY,JULY21,2015:DAY TWO CONTINUED
11:00: Changing Demographics and
Shopping Trends of New Mothers
Brad Wilcox, Founder, Director of the National
Marriage Project, Demographic Intelligence
Sam Sturgeon, President, Demographic
Intelligence
11:45: Get Involved!
If you would like to present during
this session please contact Jon Saxe
at jsaxe@iirusa.com and Rachel McDonald
12:30: Shopper Marketing Retailer
Testing Program
Robin Alex, Senior Manager, US
Shopper Insights, The Hershey
Company
11:00: Winning the Online Shopper!
Sheila McKay, Customer and Channel
Insights Manager, Hewlett Packard
11:45: Consumer Behavior &
Consumption Across Media: The
Digital State of Play
Tony Marlow, Head of Category
Insights, Yahoo!
12:30: Get Involved!
11:00: This session will be delivered by
iModerate
11:45: The Journey of Chobani:
Shopper Insights Driving
Competitive Advantage
Sonia Dalvi, Brand Manager, Shopper
Marketing, Chobani
12:30: Activating Segmentation at
Retail: Developing Shopper Profiles That
Address a Retailer’s Category Strategies
Jennifer Jo Wiseman, VP Consumer and
Product Insights, E. & J. Gallo Winery
Christopher Brace, Founder and
CEO, Shopper Intelligence
11:00: How to Leverage Insights to
Win in the Gold Rush with
Manufacturers and Suppliers
April Carlisle, SVP, Global Shopper
Marketing, Arc/Leo Burnett
11:45: Translating Shopper Insights
into Powerful Execution
Jan Solta, Shopper Marketing
Manager Off-Trade, SABMiller
12:30: Disrupt Your Day Job:
Curated Roundtable Sessions
If you would like to host a roundtable
please contact Jon Saxe at
Track1:
Track2:
OMNISHOPPER
Track3:
SHOPPERCENTRICITY
Track4:
COLLABORATION
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 11:00 -1:15: PRIVATE BRAND WORKSHOP • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
2:00: The Seamless Model: Evolving
Beyond One Size Fits All
Scott Jeffrey, Chief Creative Officer,
Interbrand Design Forum
Lori Parrett, Vice President, Client
Services, Interbrand Design Forum
2:45: Get Involved!
4:00: Driving Impulse with In-Store
Analytics
John Showalter, Director of Business
Insights, Red Bull North America
Rajeev Sharma, Founder & CEO,
VideoMining Corporation
4:45: Leveraging Insights into
Individual Shopping Behavior to
Win with Millennials… and Beyond
Joe Davis, Director, Shopper Insights,
The Coca-Cola Company
2:00: Omni-Channel Surfing: The
Why Behind the Try
Craig Geiger, Senior Manager
Shopper Insights & Category
Solutions, Campbell Soup Company
2:45: Shopper Touch-Points: How Many,
Which Ones and Where to Leverage
Tony Mardegain, Director Shopper
Insights, The Hershey Company
Shelley Christianson, Sr. Manager
Shopper Insights, The Hershey Company
Networking Break
4:00: Shopping Trends in the UK:
Answering the Call of the
Omnichannel Shopper through a
Dynamic Category Strategy
David Tittensor, Category Director,
Warburtons Limited
4:45: Re-engaging Shoppers
James Sorensen, EVP, Shopper
Insights, Kantar Retail - The Retail
2:00: Get Involved!
2:45: How to use Virtual Shopping
to Understand Shopper Behavior
Mike Klein, Director, Insights &
Analytics, Post Foods
Networking Break
4:00: Translating Shopper
Experiences and Stories into
Insights and Action
Dard Neuman, Ph.D., President of
Insights, SmartRevenue
4:45: Redefining Your Shopper
through Behavioral Economics
Christian Goy, Co-Founder and
Managing Director, Behavioral
Science Lab
2:00: Walmart: Real Rural Shoppers.
Real Stories. Real Impact.
Jody Ayers, Sr. Director Global
Customer Insights & Analytics, and
David Guenthner, Sr. Director Global
Customer Insights & Analytics,
Walmart
2:45: The Target of One: Building
Modal Dialogue with the Rising
Single Class
Julie Thompson, Planning
Director, TPN
Dave Mastrofski, Vice President,
C+R Research
4:00: How to Make Implementation
Easier and an Integrated Part of
the Business Planning Process
Dorene Squires, Director Category
Management & Shopper Insights,
4:45: Why Knowing Your Consumer
is no Longer Enough
GfK
Track1:
Track2:
OMNISHOPPER
Track3:
SHOPPERCENTRICITY
Track4:
COLLABORATION
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 2:00 – 5:30: RETAIL SAFARI • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 3:30: Afternoon Networking Break • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1:15: Lunch • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 5:30: Cocktail Reception • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
New!for2015
New!for2015
#omnishopperevent 5

EMPOWER PROVOCATIVE THINKING: THE FUTURE OF RETAIL
MONDAY,JULY20,2015: Keynotes
9:00 AM Maximizing Retail Opportunities in a Digitally-Enhanced
Future Landscape
Jonathan MacDonald, Trends Expert and Founder, ThoughtExpansionNetwork
Jonathan's keynote will outline the most salient features of the changing business landscape,
giving deep insights into fast-moving digital and technology realities, and expand thinking on what
these mean for business in general and retail in particular.
• Hidden potential in modern technologies that present the greatest retail opportunities
• Deeper understanding into galvanizing consumer engagement inside and outside the store
• The impact of augmented and virtual reality and alternative currencies on retail business models
• A clearer view of the new landscape of consumer expectations
• Clarity of the opportunities and threats in a world of citizen product that disrupts the value chain
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
9:45 AM Key Trends Talk-Back with Jonathan MacDonald
Jonathan challenges the audience with 4 key questions. Work in small groups with fellow
conference attendees to work out the key implications for your business.
10:15 NETWORKING BREAK ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
11:00 AM 3D Printing: Twelve Years From Now
Jenny Lawton, CEO, MakerBot
A typical education takes twelve years to achieve. A dozen years from now, students graduating
from high school will have had exposure to 3D printing all throughout their education. What will
this mean for the development and use of the technology, and what will the world be like when all
college students have grown up with 3D printing?
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
11:45 AM The Next Coming of China: The Emerging
Consumer Culture
Keyu Jin, Tenured Professor of Economics, LondonSchoolofEconomics
An expert on the Chinese economy, Keyu will clearly connect macro-economic trends in China to
an emerging and revolutionary new consumer culture and outline product opportunities, brand
strategies and key trends that will inform your Asia shopper strategy for years to come. Keyu will
also discuss the important impact of the one child policy on Chinese consumption patterns in the
coming decades.
12:30 LUNCH ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

#omnishopperevent 7
VISIONARY THINKING + BEST PRACTICE = ACTIONABILITY
MONDAY,JULY20,2015:Tracks
Track1:TURNINGDATAINTOINSIGHTS
2:00 Bringing Shopper Insights Into Reality: New Approaches to
Better Understanding Relevant Shopper Behavior
Danny Brown, Associate Director of Shopper Insights, The Clorox Company
Foundational shopper research such as path to purchase studies and
shopper journeys are essential for developing retail category growth
strategies. Taking it to the next level, understanding shopper
behaviors based on any combination of recent purchase activity,
purchase history, geo-demographic segmentation, and
psychographic attributes can further sharpen recommendations that
manufacturers provide to retail customers. This session will take a
look at how shopper insights is being applied beyond traditional
approaches and will share best practices and lessons learned to
enhance retail customer relationships and drive category growth.
2:45 Influencing Influentials: Understanding Today's Highly Influential
Consumers and How to Put Them to Work for You
Eric Rasmussen, VP of Market Research at Groupon
Not all potential buyers of our products and services are created
equal - some create a multiplier effect because they motivate others
in their peer groups to follow their advice. Understanding these
highly influential consumers can provide a number of benefits - use
their early adopter behavior to predict emerging trends, identify
where their passion lies to fine-tune our messaging, and market
directly to them so they become advocates for our brands, spreading
the word and giving us more bang per marketing buck. But inspiring
these valuable influentials and putting them to work is not always
easy. Learn how to motivate this group to work on your behalf with
illustrations drawn from service industries.
4:00 Approach to Data-driven Programmatic Branding
Lisa Archambault, Brand / Demand Generation Marketing, Zappos
Lisa Archambault is a leading interactive marketing and media
professional, spanning over 15 years of digital experience with
well-known brands in hospitality, entertainment and technology.
During this session, you’ll hear about Zappos' attribution challenge,
the methodology used to approach a branding test, why data and
programmatic, the tactics of the test, outcome/learnings, and next
steps as a result of this test.
4:45 Lego Fusion: Communicating Category Disruption to the Shopper
Karen Lee, Shopper Insights Manager, Lego Systems, Inc.
In 2014, Lego launched Lego Fusion, new product that combines
digital and physical play. In this session, Lego will share how insights
were used to evaluate this new product launch in Lego Brand Retail
stores. The key objective of this project was understanding overall
reaction to Fusion and determining how to best inform
shoppers/consumers about new gameplay. Come and learn what we
did wrong & what we did right!
Track2:OMNISHOPPER
2:00 Engage Shoppers through Mobile and Digital
Art Sebastian, Vice President, Category Leadership & Shopper
Insights, Kraft
During this session you’ll reimagine the store experience and learn
how to engage shoppers by leveraging revolutionary shopper
technology. Hear how Kraft Foods is leveraging shopper insights to
transform the center store and engage shoppers through
cutting-edge mobile and digital tactics.
2:45 The Future of Retail
Kyle Nel, Executive Director of Lowe’s Innovation Labs, Lowe’s
The world of retail is being disrupted. Retailers that embrace the
inevitable have tremendous opportunities to create value and build
customer loyalty. Those that don’t embrace change will be disrupted.
This session looks at some of the ways Lowe’s is preparing for the
future of retail.
4:00 Leveraging Real-time Experiential Tracking to Reveal Shopper
Motivations
Shawn Fitzgerald, Head of Shopper Intelligence, Heineken USA
In this session Heineken USA will share how we have utilized real-time
experiential tracking to understand the most important conversion
driving touch-points for Beer shoppers throughout the path to
purchase. We will share how this learning influenced our brand
strategies, investments and communications across the portfolio in
order to drive growth for our customers and brands.
4:45 This session will be delivered by InContext Solutions
For more information please visit www.omnishopperevent.com.
Each session is 40 minutes followed by 5 minutes to transition to the next • Move between them as much as you’d like.

2:00 – 4:00
STORYTELLING
WORKSHOP
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Why Storytelling? Humans learn
through story. It is essential to
our life experience. All that we
ever know occurs through
spoken and written stories.
The human brain is designed to store what it learns and access what it knows in sequence— one image,
one idea and one phrase at a time—in the same way a story unfolds one element at a time. This is why
we like to read books, enjoy movies, and love jokes; we crave stories. Almost all human interaction
occurs in story form. Using story as a framework for business presentations and communication,
marketing and insights professionals raise awareness, spread ideas and motivate their customers to take
action—whether it’s finding new consumers, or moving ideas forward within your own company, the
right story makes a big difference in your results. Brandtrust's Storytelling Workshop teaches you how to
engage and inspire an audience through the power of story.
Act Fast! This workshop has a max capacity and will close once full. For more details visit www.omnishopperevent.com.
New!for2015
MONDAY,JULY20,2015:Tracks
Track3:SHOPPERCENTRICITY
2:00 Delivering Value and Driving Best Customer Loyalty through
Pricing and Promotions
Michael Darer, Senior Director, Pricing and Promotions, Customer
Walgreens is in the middle of a major transformation since the launch
of its Balance Rewards loyalty program just over two years ago, which
is one of the largest loyalty programs in the world. Learn how the
company is using customer data to deliver value and drive best
customer loyalty. This presentation will provide insight into how one
of the oldest and largest retailers is transforming its business by using
a loyalty program to better serve and understand its customers.
2:45 Emotion > Logic: Six Insights About Emotion Every Shopper
Marketer Should Know
Brett Stover, Executive Vice President, Strategy and Insights Officer,
Saatchi & Saatchi X
Emotions are inevitable. Emotional reactions are quick … really
quick. Saatchi and Saatchi X has done proprietary research and
analysis on identifying and utilizing the power of emotion in Shopper
Marketing. This presentation will share these insights and give you
practical checklist to help you translate this to your business.
4:00 Market Research is Dead - Launching Winning Products Using
Predictive Analytics
Joe Callahan, Director of Marketing, First Insight, Inc.
Gretchen Jezerc, VP Product Management and Business
4:45 Reshaping the Future of Beer in Retail
Jiri Zeman, Category Development, Manager, SABMiller
To solve the beer puzzle – as we call it – you need to understand your
consumers and shoppers really well. Nowadays we have lots of data
available about the shopping and consumption habits, but are these
really reflected in the way your category is presented in the retail?
The beer aisle is our silent business partner, who is there 24/7 so we
need to make sure he does his best.
Track4:COLLABORATION
2:00 This session will be delivered by CrowdTap
2:45 Disrupt Your Day Job: Curated Roundtable Sessions
In facilitated roundtables, connect with your peers to disrupt your day
job and plan for the new OmniShopper world. Discussion groups will
be curated to focus on cross industry perspectives and visionary
shopper collaboration stories. Check www.omnishopperevent.com for
program updates. If you would like to host a roundtable please
contact Jon Saxe at jsaxe@iirusa.com and Rachel McDonald at
rmcdonald@iirusa.com.
4:00 Good to Green – Moving Shoppers to Healthy Choices
Andrew Elliot, VP, Consumer Goods, WD Partners
Being ‘green”, and eating healthier—organic, gluten free, dairy free,
locally sourced, etc.—continues to grow in popularity and with it the
scrutiny of the American public on which products out there are truly
healthy for them and their families. We uncover key factors about why
consumers are switching to organic and healthier options, and
discover what influences the “on-the-fence” healthy consumer on
their path-to-purchase healthier products.
4:45 Get Involved!
We left this session open to ensure we showcase the most provocative
content in the new OmniShopper world. If you have a new story to
share and would like to be considered for this session, please contact
Jon Saxe at jsaxe@iirusa.com and Rachel McDonald at
5:30:
WELCOME
COCKTAIL
RECEPTION

#omnishopperevent 9
EMPOWER PROVOCATIVE THINKING: DATA - PERSUASION – LOYALTY
TUESDAY,JULY21,2015: Keynotes
9:00 AM To Sell Is Human: The New ABCs of Moving Others
Daniel Pink, Best-selling Author, ToSellIsHuman:TheSurprisingTruthAboutMovingOthers
“A-B-C,” Alec Baldwin tells a group of salesmen in the classic movie Glengarry Glen Ross. “A-B-C.
A-Always, B-Be, C-Closing. Always be closing, always be closing.” But best-selling author Daniel Pink
says this steamroller approach has become a relic, because sales has changed more in the last 10
years than it did in the previous 100. Today, when buyers have just as much information as
sellers—along with ample choices and the means to talk back—the rules have changed. In his
entertaining and provocative presentation, Pink—author of To Sell Is Human and one of the top
business thinkers in the world—will draw on cutting-edge social science and best practices from
organizations around the world to reveal the new A, B, Cs of selling. A-Attunement (taking another
perspective). B-Buoyancy (staying afloat in an ocean of rejection). C-Clarity (identifying hidden
problems and making sense of murky situations).
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
10:00 AM Key Trends Talk-Back with Daniel Pink
Daniel challenges the audience with 4 key questions. Work in small groups with fellow conference
attendees to work out the key implications for your business.
10:30 NETWORKING BREAK •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
11:00 AM Wowing and Winning: Lessons from the Data and Digital
Trenches on Winning with Your Shoppers, Suppliers and Your Own
Organization
Keith Colbourn, Former SVP Loyalty & Analytics, Safeway
“The British are coming, the British are coming!” was reputedly said by Paul Revere on his famous
ride. He was successful at rousing his compatriots to action. Clear rally cries work well: “The "Datas
are coming" or "The Digitials are coming" doesn't quite have the same ring, even if the Datas are Big
Datas! How then to create and galvanize winning data-driven digital strategies, inspire your shoppers
and create engagement with manufacturer suppliers and supporters in your organization — building
success today and momentum for tomorrow? Keith Colbourn will share lessons learned as a leading
digital retail practitioner -- bringing together lessons from his time as head of digital marketing at
FreshDirect, as leader of dunnhumby's global loyalty practice and most recently as Safeway's SVP of
Loyalty and Analytics and the executive responsible for the growth of Safeway's pioneering Just For U
digital targeting platform.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
11:45 AM Profiting from the Data Economy
David Schweidel, Author and Professor of Marketing, Goizueta Business School,
EmoryUniversity
While conversations about Big Data are pervasive among marketers, how do we go from data to
actions? Consumer insights that can inform marketing decisions arise from various data sources,
including internal records and publically available social media posts. This session explores how
businesses can benefit from the collection and analysis of consumer data, as well as the roadblocks
they must negotiate along the way.
• Merging different sources of consumer data can offer new insights for customer targeting
• Data collection and targeting efforts should be evaluated in terms what they enable businesses to do
• Not all consumers are receptive to increased targeting from all businesses
12:30 LUNCH ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

TUESDAY,JULY21,2015: Tracks
2:00 The Seamless Model: Evolving Beyond One Size Fits All
Scott Jeffrey, Chief Creative Officer, Interbrand Design Forum
Lori Parrett, Vice President, Client Services, Interbrand Design
Forum
2:45 Get Involved!
We left this session open to ensure we showcase the most
provocative content in the new OmniShopper world. If you have a
new story to share and would like to be considered for this session,
please contact Jon Saxe at jsaxe@iirusa.com and Rachel McDonald at
4:00 Driving Impulse with In-Store Analytics
John Showalter, Director of Business Insights, Red Bull North
America
Rajeev Sharma, Founder & CEO, VideoMining Corporation
4:45 Leveraging Insights into Individual Shopping Behavior to Win
with Millennials… and Beyond
Joe Davis, Director, Shopper Insights, The Coca-Cola Company
Join us for an in-depth look at the real Millennial Shopper, brought to
you in high-definition for the first time by Coca-Cola’s proprietary
shopper tracking study – iSHOP. This study is a first of its kind in
tracking behaviors, perceptions, occasions, and need states of
individual shoppers – not households – accurately across all grocery
trips for all retail channels. This enables detailed, actionable insights
like never before and with which we have delved deep into Millennial
shopping behavior. In this session, we will give you a sneak peek into
these shoppers’ store imagery and associations, impulse purchasing,
destination/influencer categories, and overall total shopping behavior
representative at the trip level!
Track2:OMNISHOPPER
2:00 Omni-Channel Surfing: The Why Behind the Try
Craig Geiger, Senior Manager Shopper Insights & Category Solutions,
Campbell Soup Company
Understanding how shoppers “omni-channel surf” and make
decisions on your category and retail customers is a growing
opportunity for shopper insights. This session will review learnings
from the Omni-Channel Path to Purchase.
• Omni-Channel Trip Missions
• Evolution of Shopper Insights to include Omni-Channel P2P
2:45 Shopper Touch-Points: How Many, Which Ones and Where to
Leverage
Tony Mardegain, Director Shopper Insights, and Shelley Christianson,
Sr. Manager Shopper Insights, The Hershey Company
The Hershey Shopper Insights team will share insights on how they
maximize Shopper touchpoint reach and conversion by focusing on
three key areas: influential connection touchpoints along the
path-to-purchase, touchpoints that drive shopping trips and the role
of each touchpoint.
4:00 Shopping Trends in the UK: Answering the Call of the
Omnichannel Shopper through a Dynamic Category Strategy
David Tittensor, Category Director, Warburtons Limited
During this session hear how Warburtons used findings from their
Omnichannel research to completely redefine and relaunch their total
company Omnichannel category strategy. David will demonstrate how
they revisited and validated all elements of our Category Strategy
which include:
• Omnichannel findings into Shopper Missions and triggers
• In-store shopper segmentation & shopper science
• Category strategies for executing by channel/format
• Merchandising Strategy
4:45 Re-engaging Shoppers
James Sorensen, EVP, Shopper Insights, Kantar Retail - The Retail
Disruption abounds in retail. Adapting to and capitalizing on the
disruption is a formidable challenge and brands and retailers must
reconfigure retail strategies to compete. The most important
adjustments required is to Re-engage Shoppers. Competition for
shopper mindshare is chaotic and intensifying, yet most efforts are
falling short. In this presentation you will learn how to deliver
shopper personalization without sacrificing scalable operations.
Examples of successful and unsuccessful tactics will be shared.

2:00 – 5:30
RETAIL SAFARI & TREND TREK
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Looking for new ways to get inspired
and uncover new insights and
marketing strategies?
Join us for a hands-on ethnographic journey that takes you outside the conference
walls and into the vibrant streets of Chicago to explore current marketplace trends,
discover buzzworthy brand endeavors, interact with insightful experts and uncover
valuable insights that will benefit your business. Led by Stephan Paschalides, founder
of Now Plus One, this experiential outing will have you rethinking the way you
approach developing shopper activation strategies and uncovering new insights.
Act Fast! The retail safari has a max capacity and will close once full.
For more details visit www.omnishopperevent.com.
New!for2015
#omnishopperevent 11
TUESDAY,JULY21,2015: Tracks
2:00 Get Involved!
2:45 How to use Virtual Shopping to Understand Shopper Behavior
Mike Klein, Director, Insights & Analytics, Post Foods
Virtual shopping’s strong correlation to achieve a strong
understanding of this behavior and motivation is well documented.
First and foremost virtual shopping measures sales; only in-market
tests provide a similar measure on performance. In addition, the
process provides rich diagnostics that can be used to create “game
changing” strategies at retail. See how all this has been achieved to
grow the business, and create successful tactics and strategies based
on the strong understanding of the shopper.
4:00 Translating Shopper Experiences and Stories into Insights and
Action
Dard Neuman, Ph.D., President of Insights, SmartRevenue
4:45 Redefining Your Shopper through Behavioral Economics
Christian Goy, Co-Founder and Managing Director,
Behavioral Science Lab
The cost efficiency of mass-media advertising has declined in the past
20 years. Media advertising has been replaced with promotions, discounting,
merchandising and new media, but these media too appear challenged in
achieving the levels of brand loyalty linked to high payback. Hear the
results of our shopper marketing study to develop true grocery-shopper
understanding by defining the shopper through behavioral economics.
2:00 Walmart: Real Rural Shoppers. Real Stories. Real Impact.
Jody Ayers, Sr. Director Global Customer Insights & Analytics, and
David Guenthner, Sr. Director Global Customer Insights & Analytics, Walmart
Walmart was losing touch with their core base of shoppers: customers who
live in remote rural regions. The physical distance of these shoppers from
Walmart store locations made routine shopping trips challenging, and
Walmart was losing share to local micro-competitors and online retailers.
Gain insights into Walmart’s multi-phased exploration of these customers.
2:45 The Target of One: Building Modal Dialogue with the Rising Single Class
Julie Thompson, Planning Director, TPN
Dave Mastrofski, Vice President, C+R Research
For the first time in our history, the U.S. population has more single
adults than married adults. But the vast majority of today’s marketing
messaging and retail strategy assumes a de facto “couple-centric”
attitude. Retail agency TPN partners with marketing insights agency C+R
Research to unveil new research findings to help brands and retailers
understand the Rising Single Class – a growing population of men and
women who have both disposable income and social influence.
4:00 Shopper Insights Activation: How to Make Implementation
Easier and an Integrated Part of the Business Planning Process
Dorene Squires, Director Category Management & Shopper Insights,
In 2014, Henkel conducted a new shopper study with two key
objectives. One was to reassess the shopper landscape, but this time
evaluated at the category level (11 total). The second was to develop
tools and processes to facilitate successful activation of these
insights. The new study uncovered interesting insights regarding
shopper landscape overall and shopper behavior across categories.
4:45 Why Knowing Your Consumer is no Longer Enough
GfK
We have spent years trying to understand the consumer… how to reach
them, who they are and why they do what they do. The data is immense
and still very important… but in today’s digital, fast-paced environment, is
it enough? Join GfK as we discuss the “Future of Retail”. We’ve taken a
step back and started to explore market insights based on best intelligence
about the demand and expectations of today’s shoppers across all
categories and markets. Together we can help generate the precise and
future focused retail strategy you need for sustainable business success.
5:30:
COCKTAIL
RECEPTION

EMPOWER PROVOCATIVE THINKING: MILLENNIAL MARKETING & BRAND BUILDING
WEDNESDAY,JULY22,2015: Keynotes
9:00 AM Making Purposeful Connections with Millennials
Neil Howe, Best-selling Author, MillennialsRising
During this keynote, you’ll gain a fresh understanding of Millennials from the perspective of
generational theory from the man who named the generation, Neil Howe. Neil provides powerful
insights into the Millennial generation, what motivates them as consumers and workers, and how
they will shape our future. Many companies have recognized the need to look beyond traditional
demographic categories and understand the effect generational change has on brands and
retailers. Neil traces the life stories and characteristics of Millennials to help you make purposeful
and meaningful connections.
•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
9:45 AM Engines of Meaning: Place/Time/People and the Future
of Brand Building
Ben Jones, Creative Director, Google
Bruce Sterling memorably said that in the future we would be trawling oceans of data with engines
of meaning. What does that mean in the future that is now? How can brands connect people,
product and experience in ways that are meaningful, sustainable, and powerful? Creative Director
Ben Jones will talk about some of the ways Google is tackling this, in particular by knitting together
a contextual fabric of data and content to help build the brands of the future.
10:30 NETWORKING BREAK ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
• New planning tools that sort out consumer behaviors by the key digital/social platforms
• Best-in-class examples of retailers and brands collaborating in new spaces and places
• Insights on how to best collaborate with vendor partners - regardless of your role
• Innovative ways to connect with consumers throughout the Path to Purchase
• Shopper generations that are most receptive to mobile/digital engagement
• Actions and attitudes of different types of online shoppers
• Unique shopper activities in the different stages of the online shopper journey
• Best-in-class websites that delight and influence shoppers
• High-def view of the real Millennial shopper – demographics, attitudes, shopping need states
• New thought-leadership on behavioral segmentation and trip mission schemes
• Detailed insight into store imagery and associations
• Emerging insights into impulse purchasing as well as destination/influencer categories
• Accuracy and representation at trip level, providing new dimension & action-ability for shoppers
Here’swhatwe
haveinstoreforyou
in2015:
NEVER-BEFORE-SEEN
presentationsjump-startyour
nextbestshopperstrategies.
2015
OmniShopperACTIVATING INSIGHTS & MARKETING
STRATEGIES AT RETAIL

••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••1:15 LUNCH •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
WEDNESDAY,JULY22,2015: Tracks
11:00 Changing Demographics and Shopping Trends of New
Mothers over the Next Two Years
Brad Wilcox, Founder, Director of the National Marriage Project,
Demographic Intelligence
Sam Sturgeon, President, Demographic Intelligence
Walk away from this session with a clear understanding of the changing
face of motherhood over the next two years. What demographic
categories will see the most increase in births and why? Why are births
rising among college-educated moms and falling among less-educated
moms? What changes are taking place and how will that impact
shopper needs and preferences over the next 10 years?
11:45 Get Involved!
12:30 Shopper Marketing Retailer Testing Program
Robin Alex, Senior Manager, US Shopper Insights, The Hershey
Company
Retail visits are on the decline which makes every visit a valuable
impression point. This burden is the responsibility of a retailer and
manufacturers can help. This (simple yet oblivious) answer lies in a
shopper vetted approach that can result in a win-win-win for the
retailer, the shopper, and the manufacturers.
Track2:OMNISHOPPER
11:00 Winning the Online Shopper!
Sheila McKay, Customer and Channel Insights Manager, Hewlett Packard
The internet is continuing to heavily influence retail sales – and is
quickly becoming the channel of choice for more and more purchases.
In this session we will share:
• Online Shopper Personas: actions and attitudes of four different
types of online shoppers
• Shopper Journey: Shopper activities in the different stages of the
online shopper journey
• Best-in-Class Websites: Characteristics of websites that delight shoppers
• And we will highlight how you can partner with retailers and shoppers
to WIN more sales!
11:45 Consumer Behavior & Consumption Across Media: The
Digital State of Play
Tony Marlow, Head of Insights, Yahoo!
The way in which consumers engage with various media continues to
undergo rapid evolution and with the proliferation of mobile devices,
media multi-tasking is more prevalent than ever before. In this new
environment, it becomes crucial for marketers to understand consumer
media usage trends, their levels of emotional attachment to various
media/devices, and what are the attentional implications for marketing
communications – this session will explore all of this and more.
12:30 Get Involved!
Since the Great Recession traditional private label has seen unparalleled sales growth and
customer acceptance, however the economic unpleasantness is only a small part of the story
of the new reality of private brand. In these exclusive sessions retail executives and private
brand thought leaders will detail the emergence of differentiated customer focused brands
which just happen to be owned by retailers. Chaired by Christopher Durham, founder of My
Private Brand and VP of Retail Brands of Theory House, this immersion into the new private
brands will dramatically change your perception of both retailers and the brands they own.
Act Fast! This workshop has a max capacity and will close once full.
For more details visit www.omnishopperevent.com.
New!for2015
11:00 – 1:15
PRIVATE BRAND WORKSHOP
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Private Label’s Brand
Revolution
#omnishopperevent 13

WEDNESDAY,JULY22,2015: Tracks
11:00 This session will be delivered by iModerate
11:45 The Journey of Chobani: Shopper Insights Driving
Competitive Advantage
Sonia Dalvi, Brand Manager, Shopper Marketing, Chobani
12:30 Activating Segmentation at Retail: Developing Shopper
Profiles That Address a Retailer’s Category Strategies
Jennifer Jo Wiseman, VP Consumer and Product Insights,
E. & J. Gallo Winery
Christopher Brace, Founder and CEO, Shopper Intelligence
How to activate consumer and shopper segmentations at retail by
developing rich shopper profiles that address a retailer’s specific
category strategies. Segmentation is an important tool in any
marketers too kit, but when it comes to activating this at retail we
struggle. Using a brand’s consumer and shopper segmentations to
develop shopper profiles is a powerful way to help retailers address
their category strategies.
11:00 The Retailer's Digital Wild, Wild West: How to Leverage
Insights to Win in the Gold Rush with Manufacturers and Suppliers
April Carlisle, SVP, Global Shopper Marketing, Arc/Leo Burnett
It can be a real challenge to strategically map out the places and
spaces where shoppers are receptive to hearing from you. How do
you ensure you are headed down the right paths and can adapt
quickly? How can you make sure your message is relative to the
medium? Both brands and retailers face the same challenges in this
arena. When brands and retailers find ways to build each other's
equities in the right spaces in the right ways, the results can be
spectacular! And to get there…you have to start with INSIGHTS…
NOT WITH THE TACTICS!
11:45 The Importance of Flawless Shopper Activation Executions
Jan Solta, Shopper Marketing Manager Off-Trade, SABMiller
Sometimes we underestimate the importance of flawless execution,
but it is the essential component of failure or success. Therefore
collaboration with our sales force and our customers plays a crucial
part behind each successful shopper activity. What can we do in order
to deliver 100% execution?
12:30 Disrupt Your Day Job: Curated Roundtable Sessions
In facilitated roundtables, connect with your peers to disrupt your day
job and plan for the new OmniShopper world. Discussion groups will
be curated to focus on cross industry perspectives and visionary
shopper collaboration stories. Check www.omnishopperevent.com for
program updates. If you would like to host a roundtable please
contact Jon Saxe at jsaxe@iirusa.com and Rachel McDonald at
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••1:15 LUNCH •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
“Congratulations on such a well-attended conference with nothing but positive energy
from everyone present.
”-Simon Small, Global Sales and Category Development, Nestle
“You brought together a very interesting, and eclectic band of professionals that
covered the spectrum of research, marketing, retailing, and manufacturing. It was a great
blend that seemed to cover both the theoretical and the practical.
”-Doug Rauch, Former President, Trader Joe's
“Great conference! The material was relevant
and actionable. Thank you!
”-Art Sebastian, Vice President, Category Leadership
& Shopper Insights, Kraft

Tiered pricing valid through expiration date. New pricing takes effect at specific dates indicated above. All fees must be paid in full by expiration date or price will
increase to next level tier.
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Tiered pricing valid through expiration date. New pricing takes effect at specific dates indicated above. All fees must be paid in full by expiration date or price will
increase to next level tier.
*No two discounts can be combined.
Date & Venue
July 20-22, 2015
Radisson Blu
221 North Columbus Drive • Chicago, IL • 60601 • 312.565.5258
To book your accommodations visit
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$100 off the current rate Group of 2
$250 off the current rate Group of 3-4
$1,000 off the current rate Group of 10+
For groups of 11
or more, contact
Ali Saland at
asaland@iirusa.com
Three Easy Ways to Register
888.670.8200
or Internationally 941.554.3500
register@iirusa.com (include code M2715)
www.OmniShopperEvent.com
ThankYoutoourSponsors&Partners
To explore sponsorship and exhibiting opportunities, contact Jon Saxe at jsaxe@iirusa.com or 646.895.7467.
For media partnerships and press coverage, contact Alexandra Saland at asaland@iirusa.com or 646.895.7309.
2015 Institute for International Research, Inc. All rights reserved.
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708 Third Avenue, 4th Floor
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If you've already received a mailing, pass this along to someone else who might be interested in attending. Together let's keep the earth clean and the networking growing.
2015
OmniShopperIACTIVATING INSIGHTS & MARKETING
STRATEGIES AT RETAIL
2015
STRATEGIESATRETAIL
July 20-22, 2015 • Radisson Blu • Chicago, IL • www.OmniShopperEvent.com • #omnishopperevent
Retail Safari
Disrupt Your Day Job
Master Storyteller Workshop
Lessons from Private Brand Success
New!for2015
EntirelyNEWEXPERIENCESforleaders
inshopperinsights,shoppermarketing,
categorymanagement,loyalty,merchandising,
digitalmarketingandmore.
OmniShopper:Theonlyeventtounitetheentireshopperuniversewithonecommongoal:increasethebottomline.

2015 OmniShopper Brochure

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