To become the best known realtor in your area, you need to build your personal brand through consistency across your online platforms. Your brand represents who you are and what you stand for to potential clients, so they know, like, and trust you. Specializing in a niche market like only serving home sellers allows you to better target and serve your audience while gaining referrals for organic growth. Providing relevant, regular content establishes you as a trusted source of information in your area.