Weibo for B2B business english presentation

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EASTWEST Public Relations

Weibo For B2B Business English Presentation presented by Daniel Sehl at EASTWEST Public Relations

Negócios

Sina Weibo for B2B Business
Marketing Brands Through Weibo

Kelvin Chen & Nicole Fan | EASTWEST Public Relations | 16 December, 2011

www.eastwestpr.com/weibo

Singapore | Beijing
www.eastwestpr.com

What is Sina Weibo and
why use it?

Singapore | Beijing
www.eastwestpr.com

Weibo Infographics

280million
Sina Weibo reaches 280million, which means half of the
Chinese Internet population is on Sina Weibo. As of
November 2011, the government has asked users to
verify their identity on Weibo.

82%
Of Sina Weibo’s users have a university education. Of
the total users of Sina Weibo around 70% are under
thirty.

29minutes
The average time spent on Weibo, which is much longer
than other information channels.

Singapore | Beijing
www.eastwestpr.com

Weibo allows B2B businesses a new mode of
communication that can be used to achieve business
objectives.

Singapore | Beijing
www.eastwestpr.com

How can you use Weibo to
achieve your business
objectives?

Singapore | Beijing
www.eastwestpr.com

• Start by identifying your business or communication objectives for using
Weibo:

- Aides in branding & awareness

- Builds community

- Provides customer service opportunity

- Allows research, development and collaboration

- Offers direct sale opportunities

• No matter the objective, it involves a methodology

Singapore | Beijing
www.eastwestpr.com

How to start a Weibo
campaign

Singapore | Beijing
www.eastwestpr.com

Create a Content Scheme

Singapore | Beijing
www.eastwestpr.com

Time to Post Weibo

OTHER STASTICS:
> BEST WEIBO FREQUENCY > BEST DAY TO WEIBO > BEST TIME TO RELEASE NEWS

1- 4 POSTS PER DAY MIDWEEK & 12PM & 5PM
WEEKENDS
Singapore | Beijing
www.eastwestpr.com

Manage Accounts

Solo Multiple

Dual

Singapore | Beijing
www.eastwestpr.com

Connect to Weibo Online/Offline

Add Share-to-Weibo button to website

Add Weibo
contact
information
in press
release /
newsletter

Print cards with QR codes linking
Singapore | Beijing
back to Weibo page www.eastwestpr.com

Community Interaction

Weibo Interview

Social Games Weibo Share Screen Weibo Microsite

Singapore | Beijing
www.eastwestpr.com

EASTWEST PR
Getting clients noticed in Asia since 1995

Singapore | Beijing
www.eastwestpr.com

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Weibo for B2B business english presentation

1. Sina Weibo for B2B Business Marketing Brands Through Weibo Kelvin Chen & Nicole Fan | EASTWEST Public Relations | 16 December, 2011 www.eastwestpr.com/weibo Singapore | Beijing www.eastwestpr.com

2. What is Sina Weibo and why use it? Singapore | Beijing www.eastwestpr.com

3. Brand Page = + = + Singapore | Beijing www.eastwestpr.com

4. Weibo Infographics 280million Sina Weibo reaches 280million, which means half of the Chinese Internet population is on Sina Weibo. As of November 2011, the government has asked users to verify their identity on Weibo. 82% Of Sina Weibo’s users have a university education. Of the total users of Sina Weibo around 70% are under thirty. 29minutes The average time spent on Weibo, which is much longer than other information channels. Singapore | Beijing www.eastwestpr.com

5. Weibo allows B2B businesses a new mode of communication that can be used to achieve business objectives. Singapore | Beijing www.eastwestpr.com

6. How can you use Weibo to achieve your business objectives? Singapore | Beijing www.eastwestpr.com

7. • Start by identifying your business or communication objectives for using Weibo: - Aides in branding & awareness - Builds community - Provides customer service opportunity - Allows research, development and collaboration - Offers direct sale opportunities • No matter the objective, it involves a methodology Singapore | Beijing www.eastwestpr.com

8. How to start a Weibo campaign Singapore | Beijing www.eastwestpr.com

9. Singapore | Beijing www.eastwestpr.com

10. Create a Content Scheme Singapore | Beijing www.eastwestpr.com

11. Time to Post Weibo OTHER STASTICS: > BEST WEIBO FREQUENCY > BEST DAY TO WEIBO > BEST TIME TO RELEASE NEWS 1- 4 POSTS PER DAY MIDWEEK & 12PM & 5PM WEEKENDS Singapore | Beijing www.eastwestpr.com

12. Manage Accounts Solo Multiple Dual Singapore | Beijing www.eastwestpr.com

13. Connect to Weibo Online/Offline Add Share-to-Weibo button to website Add Weibo contact information in press release / newsletter Print cards with QR codes linking Singapore | Beijing back to Weibo page www.eastwestpr.com

14. Community Interaction Weibo Interview Social Games Weibo Share Screen Weibo Microsite Singapore | Beijing www.eastwestpr.com

15. Benchmarks & KPIs Weekly Measurement Monthly Measurement Quarterly Measurement - # of followers - Lead generation - Demographics analysis - # of Weibo posts - Track sales conversation - Cost per lead - # of comments - Track social mentions - Brand conversations - # of reposts (+, Neutral, -) against competitors - Rank against competitive - Identify influential offerings and benchmark sites, blog and people against industry standards Singapore | Beijing www.eastwestpr.com

16. EASTWEST PR Getting clients noticed in Asia since 1995 Singapore | Beijing www.eastwestpr.com

Weibo for B2B business english presentation

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Weibo for B2B business english presentation