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Social Media—Why?<br />Jim CahillChief Blogger / Head of Social Media<br />

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Who’s Behind that Social Media Column in Valve Magazine?<br />

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It’s Growing. It’s Global. It’s Cross-Generational<br />www.youtube.com/watch?v=3SuNx0UrnEo<br />

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How We Tend To Think About Social Media<br />en.wikipedia.org/wiki/Web_2.0<br />

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<br /><br />Think People-To-People, Not Applications<br />www.slideshare.net/Dell_Inc/three-social-media-steps-for-business<br />5<br />

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1. So Why Should Our Businesses Care?<br />

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A Chemical Engineering Magazine Study—It’s All About Search<br />

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Does Your Sales and Service Response Meet These Expectation?<br />

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2. So Why Should Our Businesses Care?<br />Competition for attention<br />

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Our Customers Are Being Bombarded and Our Messages Are Less Effective<br />“The average American is exposed to over 3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.)<br />www.mortarblog.com/2006/07/average_america/comments/page/2/<br />

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“Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechanical, electrical, electronics, software, networks and IT” –John Berra<br />3. So Why Should Our Businesses Care?<br />Sheer amount of knowledge our customers require<br />www.automationworld.com/columns-8219<br />

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4. So Why Should Our Businesses Care?<br />Dwindling local peer group of experts<br />

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Less Experienced Engineers Don’t Have The Peer Circle They Once Had<br />

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5. So Why Should Our Businesses Care?<br />Communications in constant state of change<br />

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Our Businesses Need to Adapt to Changing Communications<br />

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A Quick look at Popular Social Media APPS<br />

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The Most Critical Social Media AppBy Far<br />

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Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow<br />Twitter is like a Text Message with a BCC: To The World<br />

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YouTube—Shared User-Generated Videos<br />Share Successes, How-to’s, Training, Demonstrations<br />

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LinkedIn—Bio, Education, Interests, Expertise & Link Networks Together<br />The Social Network of Business Professionals<br />

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Slideshare—User-Generated Presentation Sharing<br />SlideShare = Presentations<br />

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Facebook—Increasingly A Business Communications Channel<br />750 Million Participants and Rapidly Growing<br />

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WAYS Social Media CAN HELP YOUR BUSINESS<br />

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Customer Expectations—Get People to the Surface of Your Organization<br />Focus a/some resource(s) on listening<br />Use tools for listening—Google Alerts, Radian6<br />Monitor LinkedIn, Facebook, Twitter, Google+<br />Engage negative commenters with your organization<br />Thank positive commenters<br />Rapid response builds positive word of mouth<br />http://bit.ly/b4vgpD<br />

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Competition for Attention—Build Thought Leadership<br />Engage with members of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn<br />Provide a point of view through a focused blog<br />Collaborate with other experts on books, webinars, videos<br />twitter.com/JimCahill/editors/members<br />

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Sheer Knowledge Required—Build Peer-to-Peer Communities<br />

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Retiring Expertise—Make Expertise More Publicly Available and Searchable<br />

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Changing Communications –Embrace the Change, Have Focused Efforts<br />

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Participants Must Understand Legal Issues And Ramifications<br />Copyright<br />FinancialDisclosure<br />Trade Secrets<br />Fair Use<br />Full disclosure<br />Code of Conduct<br />Confidentiality<br />Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html<br />

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RESULTS<br />

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Net Result—Participation Opens Up New Business Opportunities<br />

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Net Result—Faster Responses Build Loyalty and Positive Word of Mouth<br />

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Participating at the Surface Opportunities for Your Experts to Interact with Others<br />

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THANK YOU!<br />Let’s Stay Connected<br />Jim Cahill<br />EmersonProcessXperts.com<br />@JimCahill<br />linkedin.com/in/JimCahill<br />Jim.Cahill@emerson.com<br />