Woo hoo my mobile app is on the store! Now what?
After months of hard work your app is on the stores and is being downloaded by iOS and Android users alike. But what now? Are all users happy? Do your users only use your app once, or do they keep coming back? Does it crash all the time? Without decent analytics it is hard to know how well your app is doing, and this is where Visual Studio App Center can help. App Center has a whole suite of crash and user analytics tools. You can use these to see if your app is crashing, and if so under what conditions and on what devices or operating systems. You can also see details of your user base, including how often they use your app or where in the world you are. App Center also provides push notifications that you can send to different groups of users to help drive user engagement. In this session we will look at how to use App Center, starting with how to integrate the App Center SDK into a Xamarin app. We'll then see crash analytics in action, catching and fixing a real bug in our code. Next up we'll look at the user demographics of our app to see how it is being used, and finally we'll send a push notification to a set of users to encourage them to use our app more.
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Woo hoo my mobile app is on the store! Now what?
Notas do Editor
- Who has published an app to the store? What were you worried about after publishing?
- Imagine this – your app is now on the App Store. Published on a Friday! Party, celebrate, champagne or sparkling grape juice opened, pizza eaten The next Monday – headache from the ‘music’ you get in Email from the boss…
- One-star reviews as the app crashes. Client/product team are not happy No idea how to reproduce. Scramble to reproduce the crash from limited information in the reviews. Can you get a fix out quickly?
- You create anew version and push to the store. Does this solve your issue?
- Nope! Because Apple. 2 week delay on the release while they approve your app Story – EROAD apple approvals for the second version
- Older Android installs have app updates off by default Users not updating.
- People uninstall apps for all manner of reasons
- 71% uninstall due to annoying app notifications Freemium games do this a lot Facebook messenger
- 62% due to errors Pennybox as example – error so I uninstalled it Some will wait if good reason – Office Lens on iOS 12 beta crashed, kept it as useful and my fault for beta
- 16% will uninstall before registering if the process is bad
- If customers leave your app, they will pick a competitor if they want the product. This can mean moving business elsewhere – banks, energy Lloyds to Monzo – app is primary way to interact so if it is bad, move Analytics - should be tracking what I do
- How can you stop people leaving your app? By learning what your customers do, the problems they face. Using this to make your app better
- AppCenter! Lots of tools for this, I like AppCenter, been using it for 2 years now Using it and talking about it before MS
- AppCenter does a lot – build, test, distribute, diagnostics, analytics, push We’re going to focus on diagnostics, analytics
- Focus on Analytics then Crashes
- Where in the development cycle should you start
- Right from the get go Catch issues in dev and QA
- Everything you track needs to be GDPR compliant If any personal information is in there, you need to be able to tie it back to a person If they want their data, or want it deleted you have to do this AppCenter has APIs for this
- Cliff notes