Ibis social media strategy focuses on quality service and destinations

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Ibis aims to capitalize on the quality of its hotel services and leadership in destinations. Its communication strategy is to create engagement on social networks and announce new destinations and digitalization. Ibis promises to be by customers' sides wherever they travel through constant announcements of good deals, a search for personalized welcome, practicality, targeted support, and a new social media network.

Mídias sociais

OBJECTIFS
CAPITALISER SUR

1 LA QUALITÉ DES SERVICES IBIS

STRATEGIE
2 SON LEADERSHIP EN TERME DE DESTINATIONS

DECOMMUNICATION

CRÉER DE

3 L’ENGAGEMENT SUR LES RÉSEAUX SOCIAUX

ATTENTE CONSTANTE DE BONS PLANS

DE NOUVELLES DESTINATIONS

DIGITALISATION

de l’existence

ATAWAD
Recherche
d’un ACCUEIL
personnalisé

PRATICITÉ
ET ACCOMPAGNEMENT
Ciblé
Source SIMM TGI

STRATEGIE

DECOMMUNICATION

PROMESSE

IBIS, À VOS CÔTÉS OÙ QUE VOUS ALLIEZ

FOCUS

STRATEGIE

DECOMMUNICATION

98%
84%
81%
71%

SMART
PHONE

PRENNENT DES PHOTOS
ÉCOUTENT DE LA MUSIQUE
UTILISENT LA GÉOLOCALISATION

SE CONNECTENT À UN RÉSEAU SOCIAL…
Source : IFOP 2013

MUSÉE DE L’ORANGERIE
À PARIS

EVENT
RPPRESSE

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Ibis social media strategy focuses on quality service and destinations

2. OBJECTIFS CAPITALISER SUR 1 LA QUALITÉ DES SERVICES IBIS STRATEGIE 2 SON LEADERSHIP EN TERME DE DESTINATIONS DECOMMUNICATION CRÉER DE 3 L’ENGAGEMENT SUR LES RÉSEAUX SOCIAUX

3. ATTENTE CONSTANTE DE BONS PLANS DE NOUVELLES DESTINATIONS DIGITALISATION de l’existence ATAWAD Recherche d’un ACCUEIL personnalisé PRATICITÉ ET ACCOMPAGNEMENT Ciblé Source SIMM TGI

4. STRATEGIE DECOMMUNICATION PROMESSE IBIS, À VOS CÔTÉS OÙ QUE VOUS ALLIEZ

5. FOCUS STRATEGIE DECOMMUNICATION 98% 84% 81% 71% SMART PHONE PRENNENT DES PHOTOS ÉCOUTENT DE LA MUSIQUE UTILISENT LA GÉOLOCALISATION SE CONNECTENT À UN RÉSEAU SOCIAL… Source : IFOP 2013

8. LENOUVEAU RÉSEAUSOCIAL PARIBIS.

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12. UN CONCENTRÉ DES SERVICES IBIS

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