This promotion is a true win-win-win for the community, families in need, and your Yoga Studio. Generate 100 new students in 6-8 weeks and help others in the process!

1. “Karma in a Cup”
Promotional Concept for Yoga & Wellness Centers
with Jon Malach

2. www.facebook.com/jial14
www.slideshare.net/jial14
LinkedIn: Jon Malach
Google +: Jon Malach
Jon.Malach@perfectmind.com

3. Goal of this Presentation
• Layout how this promotional effort is a
“WIN-WIN-WIN”
• Provide the Fast Track to get started
because it is NOT too late
• Inspire you to do some form of community
promotion this Winter
• Showcase how to automate managing the
traffic generated

4. Giving Credit Where It’s Due
• Big shout out to GM Ciarfella
• Creator of original concept
“Belt in a Bag”

5. The Intention of this Promotion
• Help a Child or Family in Need
• Establish a presence as a community-oriented
center by contributing
• Get your students and teachers inspired to do
something positive together.
• Add a new partner to your network
• Generate 100 new students (no exaggeration)

6. What Exactly is the promotion?
• You are bundling up a cup, and a gift
certificate to your studio.
• Goal is to offer a value of $50-$75, but sell it
for only $5.
• Every dollar goes to charity!
• Each person who buys a cup provides name +
contact info to book their first class.
• Sell the cups at your studio, and at a
partnering business with high-traffic.

7. Why it Works
• It’s an amazing deal, during a time that
Money’s tight, and Yoga is extremely popular.
• It’s all for charity, but much better than
putting a coin in a jar.
• Extremely easy way to get names and contact
info, as well as book the first class on the spot.
• Think of this as running a “Groupon”, but in-
person and for a good cause.

8. How to Get Started
Big Picture:
1) Contact the local grocery stores
2) Order the cups
3) Round up the volunteer squad
4) Prepare the Posters, Gift Certificates, and the
clipboard or tablet.
5) Befriend the “star” Cashiers
6) Be yourself and enjoy giving back

9. Contacting the Grocery Stores
• Ask to speak with the manager about your
wish to support their charity efforts
• When speaking with them remember WIIFM:
– You aim to raise another $1,000 in donations
– You’ll include them in all press
releases, emails, flyers, facebook posts, etc.
• You are asking to setup a small table for 2 days
in their store before Dec. 23rd.

10. Ordering the Cups
• Keep it simple and keep costs down, it’s a nice
touch to have your logo and website address on
the cup, but it’s NOT a must.
Example costs:
• 72 or more … $1.15 each
• Includes 1 color imprint on one side on White 10oz C Mug
• Art must be CAMERA READY Vector Art…
• Set-up charge per logo … $50.00
• Freight is a variable …
• Bulk Packed, Packs of 36 – 33LBS per pack
• Each Box costs $6.25 for damage resistant packaging…
• Sales tax charged ONLY on orders shipped to FLORIDA…
This was from our contact at www.pyrapromotions.com
You can also try checking out www.4allpromos.com

11. The Volunteers
• Call staff & teacher’s meeting ASAP
• Inspire them
• Break up the items needed to be done
• Have everyone practice a mock class
announcement
• Remind everyone to recruit at least one
student volunteer
• We can sell the cups at the studio too!

12. The Posters
• Hand-written posters have more “warmth”
and cost less to make
• Must be EASY to notice
• Key Messages:
– “Karma in a Cup!”
– “Try Yoga + Help a Family” or
“Try Yoga + Help a Child”
– The Value vs. the Price
– All Proceeds go to Charity

13. The Certificate
Email my partner darren@perfectmind.com
if you would like us to send you this template to use.

14. The Clipboard or Tablet
• Clipboard with sheets to gather:
– Name, Email, Mobile Phone Number, any
stiffness/pains (optional)
– Try to establish when they are coming for their first
class if they are buying for themselves.
• Tablet with PerfectMind form will attract more
attention
– Buyer will get instant email thanking them with info
on how to take first class.
– Can also load your Facebook page and request a
“Like” after they have completed the form

15. Befriending the “Star” Cashiers
• Every Grocery Store has at least one star.
• Coffee or Tea is a great introduction.
• Inform them that all your proceeds are going
towards the same charity they are already
educating shoppers about.
• Don’t forget to tell them you teach Yoga!

16. How to Manage the Traffic
Key Take-Away’s Here:
1) We must separate the people we generate
from the promotion from everyone else.
2) They WILL need follow up.
3) They have friends and family.

17. Using PerfectMind to handle the Traffic

18. Using PerfectMind
• If you used a clipboard, enter each contact
and select the campaign as you enter them.

19. Using PerfectMind
• If you use a Tablet this step is already covered:

20. Using PerfectMind
• Setup the auto-responders to go out:

21. Using PerfectMind
• Setup the auto-responders to go out:

22. Follow Up Calls

23. Performing the Follow Up’s
• Combo of a friendly call and emails work best
• Goal is only to book the first class.
• For “less excited” contacts - do not forget the gift
certificate is transferrable!
Note: Remember that the cause behind your call is
a good one, do not allow negative or limiting
thoughts to affect the success of your efforts.

24. The Challenge from Jon
• Take action, speed and completion is far
better than perfection, just go for it.
• If you cannot run it at a grocery store, get
creative and select another partner.
• Aim for selling 200 cups:
– That’s $1,000 in donations!
– A realistic outcome is 100 new students!

25. Questions?
Facebook: /jial14
Google + “Jon Malach”
LinkedIn: “Jon Malach”
Jon.malach@perfectmind.com
For Demo of PerfectMind:
Call: 1-877-737-8030
Email: sales@perfectmind.com