SlideShare uma empresa Scribd logo
1 de 11
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],R&B Kelly Rowland - American Recording Artist Here are Kelly’s Facebook/ Twitter account and Bebo that can be viewed by fans; I am a big fan of Kelly.  Here is Kelly's official webpage that can be accessed by clicking on her picture.
‘ Commander’ ,[object Object],[object Object],[object Object],[object Object]
This is the first shot that the video begins with; this Medium shot which allows us to see her hand gestures which shows her control and power; this is quite unusual in a music video as stereotypically, the women are normally seen as vulnerable. In the first shot, she is looking directly in to the camera which makes the viewer to connect with her but also makes  you feel fear towards her. The smoky background also shows a sense of mystery. In the second shot, she has her hands on her hip in a medium shot which also connotes her sense of authority which also reflects the name of the song which is ‘commander.’ These next shots are very effective and are used in R&B videos as it’s a club scene whereby there they have people dancing; this feature is commonly used and is very popular; we may consider using this as one of our themes. This shot with peoples hands in there air shows a fun time and they are influenced by the singer Kelly. The colour red is used a lot throughout the video, this also expresses her  passion, aggression as well as create sexual impulses which is created from the lyrics in the song.
This long shot is very suggestive as she plays with her hair which is reflected by the issues when she says ”playing with her hair”; this also shows her vulnerable side which contradicts with her latex clothing that she is wearing as this is associated with sexual desires and power. Two frames are used in "Commander" where Rowland "fights" against herself, whilst dressed in two contrasting outfits. This next shot  is an effective editing technique as it makes it seem like her double when actually its just using two frames in the shot; this is very clever.  This close up shot of Kelly Rowland helps us to connect with her emotional song which creates a relationship with the audience. She is against a black background which allows us to just focus on her as the main subject of her as she tells her story of being a commander.  This long shot that is used allows is appropriate in this video as it keeps the social circumstances of everyone partying and following her ‘commands’ and the attention is not solely on her.  This is also very clever as red smoke is used again which signifies the sense of power and strength as well as love.
In the final end of the video, David Guetta makes an appearance at the end of the clip he undergoes a 'Transformers'-like metamorphosis, turning into a mixer. Which is a very effective editing technique to use. It is also against a white background which allows the audience to focus on the transitions. In the final part of the video, a medium shot is used, when she breaks through the glass which also shows female power and strength. It is also pushed against the camera to create an effect if she is fearless and the glass is coming through the screen towards the audience suggesting authority. After analysing this video, I feel that this is a very successful video and uses many stereotypical features as well as some contrasts. We may consider using some of these features when creating our music video.
‘ Dilemma’ ,[object Object]
In this music video we are first introduced with an establishing shot which is used to set the scene. The hiding between the tree creates a mysterious effect to see what is behind it.  We are then shown a friendly atmosphere whereby everyone knows each other, kind and friendly place to be. This is influenced by the young child on a bike surrounding by people in a safe environment. Copy is used also to set the scene between the two characters to show who the dilemma is between.  This is not used commonly in any music videos anymore as it looks slightly unprofessional.   In the next shot, we are then introduced to a ‘young’, ‘sexy’ and ‘seductive’ female which suggests that she maybe in conflict with another girl by showing her sexual influences. We are then shown the two characters names from opposite sides of the road, which shows that there will be a love connection between them; this is also shown between them both sitting on the step of a house shows alikeness. The bright font used also relates to their target audience of young people as bright, young and fun.
The next shots are mainly close ups of her when she sings her first line which introduces the love between them. A close up shot is appropriate at this point as she admitting the sexual connections they have. Her eyes suggest intimacy and love with her fragile lips.  Her hat also emphasises her innocence where males are dominant.  You don’t need any background in the picture as the focus is just on her and she is telling her story so this allows the audience to connect with her. As the story is about love, many teens may have been in her position so they can relate to this video which is very smart. This medium shot shows he is attracted to the young female as she waves to him gently, he gets up to help her and introduce himself and his feelings grow. He leaves his friend to help a young girl showing commitment and willingness to help her; he doesn’t care if it affects his ‘man’ image. Then an over  the shoulder is used to see that it is him talking to her and we can see her positive reaction. Again, the men’s hats in the video signifies a rebel side or even hiding away their identity.
This is generally a long shot so we can see why the women are jealous as the men leave them to help the ‘new’, ‘fresh’ and ‘young’ female move in to her new home which emphasises a male dominant place. However the close up is over the women so you can see there reactions and hand gestures to suggest a sense of envious against her.  The big house in the background relates to Maslow's theory as it shows he is wealthy which is also emphasised by a close up shot of  his new flash car to attract the females attention and also a sense of confidence as well as respect.  This shot is a long shot to see Kelly in the background with his authority and control over her as ‘Nelly’ helped her move in and as she goes to wave to her, he gets very jealous.  This next two shot that is used to show their relationship where she is unhappy. His posture in the car is very chilled and relaxed which may suggest that he is very careless and doesn’t care how she is treated. Contrastingly, with her hand in there air implies she has had enough.
This split screen shot, also showing a two shot with them and this Is an effective editing technique to use as it shows there intimacy for one another. Maybe even predicting each others thoughts which is emphasised by her arm on her chin; this shot also shows their closeness. This next shot that is used of Kelly is an extreme close up of her eyes as they are very powerful features. This creates a relationship with her and her audience as it makes you feel for her for being in this situation. It also implies that she is clearly in ‘thinking’ mode.  This shot is very unusual in Music Videos as the headlights get bigger taking over the whole screen blending a white shot into the next sceneof the window. it’s a form of Graphic matching with an editorial trick to create an illusion blending the mise en scene with editing.  This is very effective to use and different.  The next one is a shot of her looking down at him which suggests that the power is in her hands and the decision lies on her making him feel powerless. With him outside in the rain shows a sense of commitment and having strong feelings for her; by him leaning against the car shows his wealthy status.
[object Object],[object Object],[object Object],[object Object],By Samantha Recknell

Mais conteúdo relacionado

Mais procurados

Music Video Analysis: Lana Del Rey - Born to Die
Music Video Analysis: Lana Del Rey - Born to DieMusic Video Analysis: Lana Del Rey - Born to Die
Music Video Analysis: Lana Del Rey - Born to Die
visitor567
 
Detailed analysis
Detailed analysisDetailed analysis
Detailed analysis
katehinson
 
Story board - Youth
Story board - YouthStory board - Youth
Story board - Youth
s0014910
 
Goodwin's theory kooks naive
Goodwin's theory kooks naiveGoodwin's theory kooks naive
Goodwin's theory kooks naive
tahir369
 
Genre research -The fault in our stars
Genre research -The fault in our starsGenre research -The fault in our stars
Genre research -The fault in our stars
amydedman1
 
Taylor swift love story
Taylor swift love storyTaylor swift love story
Taylor swift love story
bethellis16
 
The pitch dd
The pitch ddThe pitch dd
The pitch dd
t1995
 

Mais procurados (15)

American Psycho Textual Analysis
American Psycho Textual AnalysisAmerican Psycho Textual Analysis
American Psycho Textual Analysis
 
Mise En Scéne
Mise En ScéneMise En Scéne
Mise En Scéne
 
Music Video Analysis: Lana Del Rey - Born to Die
Music Video Analysis: Lana Del Rey - Born to DieMusic Video Analysis: Lana Del Rey - Born to Die
Music Video Analysis: Lana Del Rey - Born to Die
 
Detailed analysis
Detailed analysisDetailed analysis
Detailed analysis
 
"Lana Del Rey - Born To Die" Music Video Analysis
"Lana Del Rey - Born To Die" Music Video Analysis"Lana Del Rey - Born To Die" Music Video Analysis
"Lana Del Rey - Born To Die" Music Video Analysis
 
The Notebook film trailer analysis
The Notebook film trailer analysis The Notebook film trailer analysis
The Notebook film trailer analysis
 
Alt j breezeblocks analysis
Alt j breezeblocks analysisAlt j breezeblocks analysis
Alt j breezeblocks analysis
 
Story board - Youth
Story board - YouthStory board - Youth
Story board - Youth
 
Goodwin's theory kooks naive
Goodwin's theory kooks naiveGoodwin's theory kooks naive
Goodwin's theory kooks naive
 
Genre research -The fault in our stars
Genre research -The fault in our starsGenre research -The fault in our stars
Genre research -The fault in our stars
 
Taylor swift you belong with me-Lyrics analysed
Taylor swift you belong with me-Lyrics analysed Taylor swift you belong with me-Lyrics analysed
Taylor swift you belong with me-Lyrics analysed
 
Taylor swift love story
Taylor swift love storyTaylor swift love story
Taylor swift love story
 
How does your film represent particular social
How does your film represent particular socialHow does your film represent particular social
How does your film represent particular social
 
The pitch dd
The pitch ddThe pitch dd
The pitch dd
 
The Birds
The BirdsThe Birds
The Birds
 

Semelhante a Video analysis of Kelly Rowland's Singles (20)

Comparable media1
Comparable media1Comparable media1
Comparable media1
 
Comparable media powerpoint
Comparable media powerpointComparable media powerpoint
Comparable media powerpoint
 
Comparable Media Powerpoint
Comparable Media PowerpointComparable Media Powerpoint
Comparable Media Powerpoint
 
Comparable media powerpoint
Comparable media powerpointComparable media powerpoint
Comparable media powerpoint
 
Comparable media 2
Comparable media 2Comparable media 2
Comparable media 2
 
Give Me Love - Ed Sheeran Analysis
Give Me Love - Ed Sheeran AnalysisGive Me Love - Ed Sheeran Analysis
Give Me Love - Ed Sheeran Analysis
 
Task seven presentation
Task seven presentationTask seven presentation
Task seven presentation
 
Music video research
Music video researchMusic video research
Music video research
 
Melina Matsoukas (Music Video Director)
Melina Matsoukas (Music Video Director)Melina Matsoukas (Music Video Director)
Melina Matsoukas (Music Video Director)
 
Split trailer
Split trailerSplit trailer
Split trailer
 
Existing Products
Existing ProductsExisting Products
Existing Products
 
Music video analysis- A2 media
Music video analysis- A2 mediaMusic video analysis- A2 media
Music video analysis- A2 media
 
Music video analysis 2
Music video analysis 2Music video analysis 2
Music video analysis 2
 
Everybody’s fool (music video analysis)
Everybody’s fool (music video analysis)Everybody’s fool (music video analysis)
Everybody’s fool (music video analysis)
 
Ed sheran
Ed sheranEd sheran
Ed sheran
 
Ed sheran
Ed sheranEd sheran
Ed sheran
 
Ed sheran
Ed sheranEd sheran
Ed sheran
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Storyboards
Storyboards Storyboards
Storyboards
 
Trailer analysis
Trailer analysisTrailer analysis
Trailer analysis
 

Mais de Jesss21

Artist research & music video analysis finally updated
Artist research & music video analysis finally updated  Artist research & music video analysis finally updated
Artist research & music video analysis finally updated
Jesss21
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
Jesss21
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
Jesss21
 
Audience behaviour
Audience behaviour Audience behaviour
Audience behaviour
Jesss21
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
Jesss21
 
Artist research & music video analysis
Artist research & music video analysisArtist research & music video analysis
Artist research & music video analysis
Jesss21
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
Jesss21
 
Artist research & music video analysis
Artist research & music video analysisArtist research & music video analysis
Artist research & music video analysis
Jesss21
 
Music video questionnaire
Music video questionnaireMusic video questionnaire
Music video questionnaire
Jesss21
 
Music video questionnaire
Music video questionnaireMusic video questionnaire
Music video questionnaire
Jesss21
 
Audience Behaviour
Audience BehaviourAudience Behaviour
Audience Behaviour
Jesss21
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
Jesss21
 
Video analysis kelly rowland- commander
Video analysis  kelly rowland- commanderVideo analysis  kelly rowland- commander
Video analysis kelly rowland- commander
Jesss21
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
Jesss21
 
Video analysis
Video analysisVideo analysis
Video analysis
Jesss21
 
Video analysis
Video analysis Video analysis
Video analysis
Jesss21
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
Jesss21
 
Audience Identification Research
Audience Identification ResearchAudience Identification Research
Audience Identification Research
Jesss21
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
Jesss21
 
Jess's cv[1]
Jess's cv[1]Jess's cv[1]
Jess's cv[1]
Jesss21
 

Mais de Jesss21 (20)

Artist research & music video analysis finally updated
Artist research & music video analysis finally updated  Artist research & music video analysis finally updated
Artist research & music video analysis finally updated
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
 
Audience behaviour
Audience behaviour Audience behaviour
Audience behaviour
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
 
Artist research & music video analysis
Artist research & music video analysisArtist research & music video analysis
Artist research & music video analysis
 
Artist research & music video analysis
Artist research & music video analysis Artist research & music video analysis
Artist research & music video analysis
 
Artist research & music video analysis
Artist research & music video analysisArtist research & music video analysis
Artist research & music video analysis
 
Music video questionnaire
Music video questionnaireMusic video questionnaire
Music video questionnaire
 
Music video questionnaire
Music video questionnaireMusic video questionnaire
Music video questionnaire
 
Audience Behaviour
Audience BehaviourAudience Behaviour
Audience Behaviour
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Video analysis kelly rowland- commander
Video analysis  kelly rowland- commanderVideo analysis  kelly rowland- commander
Video analysis kelly rowland- commander
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
 
Video analysis
Video analysisVideo analysis
Video analysis
 
Video analysis
Video analysis Video analysis
Video analysis
 
Audience identification research
Audience identification researchAudience identification research
Audience identification research
 
Audience Identification Research
Audience Identification ResearchAudience Identification Research
Audience Identification Research
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 
Jess's cv[1]
Jess's cv[1]Jess's cv[1]
Jess's cv[1]
 

Último

Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
russian goa call girl and escorts service
 
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In GoaRussian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
russian goa call girl and escorts service
 

Último (20)

𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
 
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
Hotel And Home Service Available Kolkata Call Girls Sonagachi ✔ 6297143586 ✔C...
 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
 
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Khardah ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
 
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
Independent Sonagachi Escorts ✔ 9332606886✔ Full Night With Room Online Booki...
 
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
 
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
 
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...Call Girls  Agency In Goa  💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
Call Girls Agency In Goa 💚 9316020077 💚 Call Girl Goa By Russian Call Girl ...
 
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
 
Independent Diamond Harbour Escorts ✔ 9332606886✔ Full Night With Room Online...
Independent Diamond Harbour Escorts ✔ 9332606886✔ Full Night With Room Online...Independent Diamond Harbour Escorts ✔ 9332606886✔ Full Night With Room Online...
Independent Diamond Harbour Escorts ✔ 9332606886✔ Full Night With Room Online...
 
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...Top Rated  Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated Pune Call Girls Pimpri Chinchwad ⟟ 6297143586 ⟟ Call Me For Genuin...
 
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
Tikiapara Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Sex A...
 
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
 
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In GoaRussian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
 
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
 
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
Top Rated Kolkata Call Girls Dum Dum ⟟ 6297143586 ⟟ Call Me For Genuine Sex S...
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
 

Video analysis of Kelly Rowland's Singles

  • 1.
  • 2.
  • 3. This is the first shot that the video begins with; this Medium shot which allows us to see her hand gestures which shows her control and power; this is quite unusual in a music video as stereotypically, the women are normally seen as vulnerable. In the first shot, she is looking directly in to the camera which makes the viewer to connect with her but also makes you feel fear towards her. The smoky background also shows a sense of mystery. In the second shot, she has her hands on her hip in a medium shot which also connotes her sense of authority which also reflects the name of the song which is ‘commander.’ These next shots are very effective and are used in R&B videos as it’s a club scene whereby there they have people dancing; this feature is commonly used and is very popular; we may consider using this as one of our themes. This shot with peoples hands in there air shows a fun time and they are influenced by the singer Kelly. The colour red is used a lot throughout the video, this also expresses her passion, aggression as well as create sexual impulses which is created from the lyrics in the song.
  • 4. This long shot is very suggestive as she plays with her hair which is reflected by the issues when she says ”playing with her hair”; this also shows her vulnerable side which contradicts with her latex clothing that she is wearing as this is associated with sexual desires and power. Two frames are used in "Commander" where Rowland "fights" against herself, whilst dressed in two contrasting outfits. This next shot is an effective editing technique as it makes it seem like her double when actually its just using two frames in the shot; this is very clever. This close up shot of Kelly Rowland helps us to connect with her emotional song which creates a relationship with the audience. She is against a black background which allows us to just focus on her as the main subject of her as she tells her story of being a commander. This long shot that is used allows is appropriate in this video as it keeps the social circumstances of everyone partying and following her ‘commands’ and the attention is not solely on her. This is also very clever as red smoke is used again which signifies the sense of power and strength as well as love.
  • 5. In the final end of the video, David Guetta makes an appearance at the end of the clip he undergoes a 'Transformers'-like metamorphosis, turning into a mixer. Which is a very effective editing technique to use. It is also against a white background which allows the audience to focus on the transitions. In the final part of the video, a medium shot is used, when she breaks through the glass which also shows female power and strength. It is also pushed against the camera to create an effect if she is fearless and the glass is coming through the screen towards the audience suggesting authority. After analysing this video, I feel that this is a very successful video and uses many stereotypical features as well as some contrasts. We may consider using some of these features when creating our music video.
  • 6.
  • 7. In this music video we are first introduced with an establishing shot which is used to set the scene. The hiding between the tree creates a mysterious effect to see what is behind it. We are then shown a friendly atmosphere whereby everyone knows each other, kind and friendly place to be. This is influenced by the young child on a bike surrounding by people in a safe environment. Copy is used also to set the scene between the two characters to show who the dilemma is between. This is not used commonly in any music videos anymore as it looks slightly unprofessional. In the next shot, we are then introduced to a ‘young’, ‘sexy’ and ‘seductive’ female which suggests that she maybe in conflict with another girl by showing her sexual influences. We are then shown the two characters names from opposite sides of the road, which shows that there will be a love connection between them; this is also shown between them both sitting on the step of a house shows alikeness. The bright font used also relates to their target audience of young people as bright, young and fun.
  • 8. The next shots are mainly close ups of her when she sings her first line which introduces the love between them. A close up shot is appropriate at this point as she admitting the sexual connections they have. Her eyes suggest intimacy and love with her fragile lips. Her hat also emphasises her innocence where males are dominant. You don’t need any background in the picture as the focus is just on her and she is telling her story so this allows the audience to connect with her. As the story is about love, many teens may have been in her position so they can relate to this video which is very smart. This medium shot shows he is attracted to the young female as she waves to him gently, he gets up to help her and introduce himself and his feelings grow. He leaves his friend to help a young girl showing commitment and willingness to help her; he doesn’t care if it affects his ‘man’ image. Then an over the shoulder is used to see that it is him talking to her and we can see her positive reaction. Again, the men’s hats in the video signifies a rebel side or even hiding away their identity.
  • 9. This is generally a long shot so we can see why the women are jealous as the men leave them to help the ‘new’, ‘fresh’ and ‘young’ female move in to her new home which emphasises a male dominant place. However the close up is over the women so you can see there reactions and hand gestures to suggest a sense of envious against her. The big house in the background relates to Maslow's theory as it shows he is wealthy which is also emphasised by a close up shot of his new flash car to attract the females attention and also a sense of confidence as well as respect. This shot is a long shot to see Kelly in the background with his authority and control over her as ‘Nelly’ helped her move in and as she goes to wave to her, he gets very jealous. This next two shot that is used to show their relationship where she is unhappy. His posture in the car is very chilled and relaxed which may suggest that he is very careless and doesn’t care how she is treated. Contrastingly, with her hand in there air implies she has had enough.
  • 10. This split screen shot, also showing a two shot with them and this Is an effective editing technique to use as it shows there intimacy for one another. Maybe even predicting each others thoughts which is emphasised by her arm on her chin; this shot also shows their closeness. This next shot that is used of Kelly is an extreme close up of her eyes as they are very powerful features. This creates a relationship with her and her audience as it makes you feel for her for being in this situation. It also implies that she is clearly in ‘thinking’ mode. This shot is very unusual in Music Videos as the headlights get bigger taking over the whole screen blending a white shot into the next sceneof the window. it’s a form of Graphic matching with an editorial trick to create an illusion blending the mise en scene with editing. This is very effective to use and different. The next one is a shot of her looking down at him which suggests that the power is in her hands and the decision lies on her making him feel powerless. With him outside in the rain shows a sense of commitment and having strong feelings for her; by him leaning against the car shows his wealthy status.
  • 11.