1. 3. What have you
learned from your
audience feedback?

2. The audience feedback that I collected has made a significant contribution to the
finalised music video, advert and digipak. From continuously using audience feedback
throughout my work I have been able to produce something most suited to my
target audience and something I know that they will like (target audience = 16-
25yr olds). This has made me confident with the work that I have produced is well
suited to my target audience.
I have made many tweaks and changes to my work
because of the feedback that I have received back.
For example, I experimented with my music video and
changed scenes to black and white to connote the
feeling of being confined and sadness as teenagers
feel that they do not have complete freedom in their
own communities. I wasn’t sure if this was effective,
therefore, I turned to my audience and decided to
ask them if they preferred the black and white
scenes compared to the original which only consisted
of coloured scenes. One girl, Sian, who features in
the film said, “I prefer the black and white scenes in
the music video because it keeps t more interesting
and it does actually make you understand more how
they feel”. As a result, I decided to change to using
black and white scenes.

3. I also changed the title sequence in my music video due to feedback. I had two
finalised videos where I couldn’t decide which title sequence was better (see the
videos below). Again, I turned to my audience and asked for their opinion.
Surprisingly they went for video 2. I assumed that they would go for video 1. One
feedback quoted, “The second video (Video 2) looked more professional whereas the
first video looks a bit naive and messy”.
VIDEO 1
VIDEO 2
CLICK VIDEO (black box)
TO PREVIEW
Mid-way through my coursework I was told that I had to change the Band name and
song title or I would be prosecuted for copyright. Video 2 was before I found this
out, and that is why I have used the original band name and song title. However,
Video 1 is my final video and I changes it to the names I made up to prevent
copyright.

4. I conducted a questionnaire during my
research before I made my music video to
gain some basic knowledge of what my
audience liked in music videos.
The two images below are the two answers
that helped me the most in my production
for my music video. I was originally going
to have a beginning to my music video
that involved a lot of dialogue and would
take about a minute of the beginning
before the song even started. As I learnt
from feedback this is not what my
audience like. From learning this
information it made me open my eyes, as I
have never personally enjoyed music videos
that take a while to get into the song.

5. I had four finalised adverts for my music video and was uncertain on which one
was the best. It is a convention of an advert to use the same photograph as the
cover of the digipak. However, I really liked another edit of the photo on the
front of the digipak. The other edited had blurred lights in front of the girls in
the photograph. The one I liked the least was the photograph used on the front
of the digipak with the section below with the writing with a black background. I
felt that this advert didn’t flow very well. Therefore, I edited an advert to make
it flow better by making the section below a maroon colour, however, from my
audience feedback I noticed that this looked unprofessional and naïve.
From the audience feedback I also learnt that my favourite
advert, the one different from the digipak, wasn’t a good
idea to use because it didn’t relate the digipak with the
advert and, therefore, results in giving my audience the
impression that this advert is advertising something else and
not the digipak for my music video. As a result, I had two
options left, which was the last two advert choices on the
image above. I could have gone with the conventional choice
and chosen the simple option, although, I liked the strip of
colour as this connotes that there is still more to see. This
also links with my music video as it involves black and white
images and also coloured images.

6. This was the original photos that I was going to use in my digipak;
however, showing classmates in the lesson I got the impression that they
weren’t too keen. They liked the front cover as they felt that this
represented the genre for drum &bass/house very well. Therefore, I
turned to my friends and family for help and got the impression that the
photos didn’t flow. They felt that the two photos at the top were more
elated to indie or alternative music. They wouldn’t think that the music
was house or drum & bass from the images. Because of this I went back
to my research that I did on digipak’s and refreshed my memory. I
noticed that there was a running theme through each album.

7. You can see the running theme from this example
of Rihanna’s album for ‘Loud’. There is a running
them of red and roses. Therefore, I decided to
stick to a colour theme in my digipak due to the
feedback that I received from my audience,
resulting in my digipak photos finalising to this
(look below).
(Behind
front cover)
(Booklet)
(Front
cover)
(Back
cover)
(CD)
(CD holder)
(Spine)