The results from our Intervention. Gifs/Memes vs Manifestos regarding the US Presidential Election.

1. Intervention Findings
Jess Morrison & Catherine Shiels

2. Introduction
Last week we conducted an intervention based on
the idea of Gifs & Memes as Political Statements.
Today we will discuss the findings that we
gathered using surveys.
We will acknowledge whether or not the findings
matched our expectation.

3. Our research expectations
“…visual social media content can highlight,
[and] affect, political reviews, reactions, key
information, and scenes of
importance.” (Highfield and Leaver, 2016)
“… more young Americans inform themselves
and shape their opinions based on memes and
social media.” (Brown Political Review, 2016)

4. Methodology
To obtain the data needed we handed out surveys
to everyone involved.
We then analysed the data using survey monkey.

5. Facts & Figures - Question 1
Group A Group B

6. Facts & Figures - Question 2
Group A Group B

7. Facts & Figures - Question 3
Group A Group B

8. Facts & Figures - Question 4
Group A Group B

9. Facts & Figures - Question 5
Group A Group B

10. Facts & Figures - Who would you Vote for

11. Final Result
Based on our research we found out that while
Gifs & Memes may be effective for entertainment
purposes they are not effective as political
statements.

12. Conclusion
The results show that manifestos where more
effective as political statements as opposed to
Gifs&Memes

13. Bibliography
Brown Political Review. (2016). The Role of Memes in Politics - Brown Political Review.
[online] Available at: http://www.brownpoliticalreview.org/2016/03/role-memes-politics/
[Accessed 28 Oct. 2016].
Highfield, T. and Leaver, T. (2016). Instagrammatics and digital methods: studying visual
social media, from selfies and GIFs to memes and emoji. Communication Research and
Practice, 2(1), pp.47-62.
Patkar, (2015). [online] Available at: http://hitp://www.makeuseof.com/tag/gifs-language-
internet-history-culture-art-future/ [Accessed 28 Oct. 2016].