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Life in the blog lane…
What is the mission of the site you are going to create? What will you
be writing about? What is your passion? What is your expertise? What
do you want your readers to come away with after visiting your site?


          Social Good                    Product Review
         Food & Recipe              Home Décor & Organization
             Travel                     Parenting & Baby
          Crafts & DIY                      Education
             Humor                  Business & Business Skills
       Fashion & Beauty                Marketing & Sales
        Health & Fitness                   Technology
            Memoir                        Social Media
        Product Review                     Local Living
       Personal Finance                      Lifestyle
   Coupon & Money Savings                 Relationships
 Green, Organic, Earth Friendly          American Made
             Books                        Scrapbooking
Blogging is a marathon, not a sprint. If you are willing to take the
journey you could follow your passion, have a great time and
make money along the way.


    How many hours do you spend on blog related items?
                   “6-8 hours online every day”
                    “on average 8 hours a day”
                      “10-12 hours per day”
                   “6-8 hours, 6 days per week”
                        “40 hours per week”
                    “at least 5 hours every day”
                      “usually 7 hours a day”
                      “10-12 hours per day”
Promoting blog posts
               Responding to blog comments
              Networking / Finding your tribe
        Visiting other web sites and leave comments
         Engage with others on Facebook & Twitter
        Analyzing traffic, keywords and engagement
Attending blogging conferences, local events and niche events
             Creating and updating a media kit
           Pitching yourself to brands (selectively)
                        Following up!
Why are you writing your blog? Is it for free stuff? Is it for money? Is it
for your family? Is it for personal satisfaction?

Is free product enough for you to write a sponsored post or do a product
review? Would you write a blog post for a chance to win something? Are
unpaid opportunities such as attending press junket, speaking at a
conference or doing a celebrity interview worth your time?

Know what to you is worth the time and effort.

Know that it is okay to say no.

Value your time and your choices wisely.
Affiliate Links:
You can input links in your posts or ads on your site directly to a product
available for purchase. You will then get a small portion of the sale made
off of the direct link through your blog. This works especially well for
craft, food and fashion/beauty blogs. Popular affiliate programs include:
Pepperjam, eBay Partner Network, Amazon, Shareasale, Linkshare and
Commission Junction.

Advertising Networks:
Place advertisements and/or text links on your site. Higher traffic
typically means more people will click on the link, therefore getting you
more revenue from the Ad. Examples include: Google Adwords, Federate
Media, BlogHer, Lifetime Moms, Glam Network and Food Buzz Network.

YouTube:
If you create Vlogs you can also earn revenue in a similar way to an
advertising network by placing ads on your site. YouTube’s advertising
network is by invite only.
Sponsored posts: *
This happens when you are paid to write a post about a product or
service. Sponsored posts are done authentically and attribution is made
to the company. You must disclose in your post or on your site when you
are paid to write sponsored posts.

                                       eBook sales

                                Newsletter advertising

                                   Freelance writing

                               Social media consulting

                               Brand Ambassadorships

Note: Though the terms are often used in conjunction, sponsored posts and product reviews are
not the same. Sponsored posts are just that, sponsored by a company. Product reviews are
when you are given a product to try out and write about without compensation or obligation
Secure a unique domain name:
Watch for alternate spellings or misspellings. Be careful of trademarks.
Also, consider buying those alternate spelling or misspelling domains too
and pointing them to your site. Make sure that you can get a Twitter handle
that corresponds with either your “real” name or your blog name.

Use Your Own Host:
A self-hosted Wordpress blog holds more weight an has multiple advantages
over competitors. Some examples of companies for self-hosting are
Hostmonster, Hostgator and BlueHost. You can also purchase your domain
directly through the host (so you don’t have to have it transferred over in
order to begin using it).

Use Wordpress:
Once you have selected a host and domain, create your website in
Wordpress rather than Blogger or Typepad. Google recognizes Wordpress
sites much faster than Blogger and with Wordpress you can have more
creative control over your site. While Blogger is simpler to use for beginners
many bloggers end up transferring their blogs from Blogger to Wordpress for
those reasons so consider beginning with Wordpress in the first place.
Use Interesting Post Titles

Consider your blog’s color scheme, logo and other branding

Consider using photography and embedding videos for visual
                       engagement

                       Tell a story

            Be conversational / Ask questions

                    Use full disclosure

 Use keywords and SEO terms in your posts and on photos

               Practice. Practice. Practice.
RSS feed: Really Simple Syndication (eg: Feedblitz)
Social media: Twitter, Facebook, Pinterest, Instagram
  Post submission sites (eg: Stumbleupon, Reddit)
                   Press releases
                    Newsletters
            Link-ups, Blog hops, Linky’s
              Meme’s & Blog carnivals
http://bloggybootcamp.com/

  http://typeaparent.com/conference

          http://blogher.com

      http://reviewersretreat.com

    http://digitalfamilysummit.com

      http://bloggyconference.com

       http://beblogalicious.com

   http://savvybloggingsummit.com/

       http://dad2summit.com/

  For a full list, keep checking back at:
http://www.momcentral.com/fun-events
Blogging for profit is a marathon, not a sprint.

                Be persistent.
               Be professional.
                Be practical.
                 Be yourself.

              Enjoy the journey.

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Passion + time + money

  • 1. Life in the blog lane…
  • 2. What is the mission of the site you are going to create? What will you be writing about? What is your passion? What is your expertise? What do you want your readers to come away with after visiting your site? Social Good Product Review Food & Recipe Home Décor & Organization Travel Parenting & Baby Crafts & DIY Education Humor Business & Business Skills Fashion & Beauty Marketing & Sales Health & Fitness Technology Memoir Social Media Product Review Local Living Personal Finance Lifestyle Coupon & Money Savings Relationships Green, Organic, Earth Friendly American Made Books Scrapbooking
  • 3. Blogging is a marathon, not a sprint. If you are willing to take the journey you could follow your passion, have a great time and make money along the way. How many hours do you spend on blog related items? “6-8 hours online every day” “on average 8 hours a day” “10-12 hours per day” “6-8 hours, 6 days per week” “40 hours per week” “at least 5 hours every day” “usually 7 hours a day” “10-12 hours per day”
  • 4. Promoting blog posts Responding to blog comments Networking / Finding your tribe Visiting other web sites and leave comments Engage with others on Facebook & Twitter Analyzing traffic, keywords and engagement Attending blogging conferences, local events and niche events Creating and updating a media kit Pitching yourself to brands (selectively) Following up!
  • 5. Why are you writing your blog? Is it for free stuff? Is it for money? Is it for your family? Is it for personal satisfaction? Is free product enough for you to write a sponsored post or do a product review? Would you write a blog post for a chance to win something? Are unpaid opportunities such as attending press junket, speaking at a conference or doing a celebrity interview worth your time? Know what to you is worth the time and effort. Know that it is okay to say no. Value your time and your choices wisely.
  • 6. Affiliate Links: You can input links in your posts or ads on your site directly to a product available for purchase. You will then get a small portion of the sale made off of the direct link through your blog. This works especially well for craft, food and fashion/beauty blogs. Popular affiliate programs include: Pepperjam, eBay Partner Network, Amazon, Shareasale, Linkshare and Commission Junction. Advertising Networks: Place advertisements and/or text links on your site. Higher traffic typically means more people will click on the link, therefore getting you more revenue from the Ad. Examples include: Google Adwords, Federate Media, BlogHer, Lifetime Moms, Glam Network and Food Buzz Network. YouTube: If you create Vlogs you can also earn revenue in a similar way to an advertising network by placing ads on your site. YouTube’s advertising network is by invite only.
  • 7. Sponsored posts: * This happens when you are paid to write a post about a product or service. Sponsored posts are done authentically and attribution is made to the company. You must disclose in your post or on your site when you are paid to write sponsored posts. eBook sales Newsletter advertising Freelance writing Social media consulting Brand Ambassadorships Note: Though the terms are often used in conjunction, sponsored posts and product reviews are not the same. Sponsored posts are just that, sponsored by a company. Product reviews are when you are given a product to try out and write about without compensation or obligation
  • 8. Secure a unique domain name: Watch for alternate spellings or misspellings. Be careful of trademarks. Also, consider buying those alternate spelling or misspelling domains too and pointing them to your site. Make sure that you can get a Twitter handle that corresponds with either your “real” name or your blog name. Use Your Own Host: A self-hosted Wordpress blog holds more weight an has multiple advantages over competitors. Some examples of companies for self-hosting are Hostmonster, Hostgator and BlueHost. You can also purchase your domain directly through the host (so you don’t have to have it transferred over in order to begin using it). Use Wordpress: Once you have selected a host and domain, create your website in Wordpress rather than Blogger or Typepad. Google recognizes Wordpress sites much faster than Blogger and with Wordpress you can have more creative control over your site. While Blogger is simpler to use for beginners many bloggers end up transferring their blogs from Blogger to Wordpress for those reasons so consider beginning with Wordpress in the first place.
  • 9. Use Interesting Post Titles Consider your blog’s color scheme, logo and other branding Consider using photography and embedding videos for visual engagement Tell a story Be conversational / Ask questions Use full disclosure Use keywords and SEO terms in your posts and on photos Practice. Practice. Practice.
  • 10. RSS feed: Really Simple Syndication (eg: Feedblitz) Social media: Twitter, Facebook, Pinterest, Instagram Post submission sites (eg: Stumbleupon, Reddit) Press releases Newsletters Link-ups, Blog hops, Linky’s Meme’s & Blog carnivals
  • 11. http://bloggybootcamp.com/ http://typeaparent.com/conference http://blogher.com http://reviewersretreat.com http://digitalfamilysummit.com http://bloggyconference.com http://beblogalicious.com http://savvybloggingsummit.com/ http://dad2summit.com/ For a full list, keep checking back at: http://www.momcentral.com/fun-events
  • 12. Blogging for profit is a marathon, not a sprint. Be persistent. Be professional. Be practical. Be yourself. Enjoy the journey.