1. GLMKT Revision
In order to prepare for revision on Global Marketing, here are some of the topical areas you
will need to look at.
 Influence of technological factors on global marketing strategies and processes
 Influence of legal factors on global marketing strategies and decision-making
 Analysis of the importance of Corporate Social Responsibility (CSR) on global marketing
strategies and practices (this includes evaluation of how CSR may be a necessity or a choice
in some countries of operation and examples of how CSR can be incorporated into global
marketing as a component of a business model or a tool for marketing promotion
 Porter's Diamond Model - analysis of national advantages of the emerging economies (you
will need to read your textbook and other materials that looks into the condition of the
emerging economies such as China, India, Vietnam, Myanmar, Indonesia and South Africa)
 Evaluation of strategic alliance in global marketing context: how to collaborate with the
competitors and win (you will be required to textbook and the article "Collaborate with Your
Competitors - and Win" by Hamel, Doz and Prahalad (1989)
athttp://webintec.skema.edu/courses/ALLIANCES/document/Readings/Collaborate_with_Yo
ur_Competitors--and_Win.pdf?cidReq=ALLIANCES)
 How the understanding of Hofstede's dimensions of national culture can be applied to global
marketing (refer to textbooks on International Business, International Strategic Management
and Global Marketing)