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Warc conversation
1.
2.
3.
1 winner (Coca-Cola
Japan)
4.
1
2 3
5.
6.
1
2
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8.
9.
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2
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‘
’
17.
36%
37% 63% 64%
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23.
24.
25.
Asia
UK 12% 12% 9% 16% 32% 39% 44% 36%
26.
27.
28.
WHAT INFLUENCES THE
NET PROMOTER SCORE? 8% 6% 5% 81% Word-of-mouth Competitive activity Communications Customer experience
29.
1
30.
2
31.
3
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