How AI can become your eyes (visual listening), ears (social media monitoring) and voice (post automation and chatbots) on social media.

1. The future of
social media

2. AI hear us,
with social media
monitoring

3. AI see us,
with visual listening

4. AI speak to us,
through post
automation &
chatbots

5. Facebook algorithm & organic reach

6. AI are
here to help

7. Training your AI is now
your responsibility

8. AI will take over your job
& you will love them for it

9. VISUAL
LISTENING

10. Social media monitoring
without AI’s listening skills is
no fun

11. If you only listen,
you miss seeing the whole
picture

12. 85% of social images don’t
contain any text brand mention
LogoGrab
“

13. No hashtag? No problem!
Understand your brand on the
visual web with computer vision

14. Without visual listening,
Coca-Cola would miss
200 mentions per hour.
BrandWatch
“

15. Know the true
share of voice by combining
text and visual brand mentions

16. Analyse
in-image
sentiment

17. Understand
feelings in
micro-moments

18. Insights into
purchase
behaviour

19. Confirm if brand
positioning being
amplified or
contraindicated

20. Identify
partnerships
& assess
sponsorships

21. 15% of pictures
with the Porsche
logo also have
watches in them

22. Nike’s PSG
sponsorship: 1
post engaged
180 million people

24. Find influencers
& advocates

25. UGC made easy
when you have
an AI find it for
you

26. 8% of images with beer
logos co-star a dog

27. 86% of Millennials believe UGC to
be a good indicator of brand
quality
eMarketer
“

29. Visitors who engage with UGC are
2x more likely to convert
Olapic
“

30. FIND & FEATURE UGC
TOOLS
LOGO & OBJECT
IMAGE RECOGNITION
SOCIAL DISCOVERY
CRAWLER
IN-IMAGE SENTIMENT
ANALYSIS
IN-IMAGE
SHOPPING

31. POST
AUTOMATION

32. Hands up if...

33. Scheduling ≠ Automation
These are scheduling tools

34. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
EG ARTICLE
ENGAGEMENT
ENGAGEMENTEG ARTICLEENGAGEMENT
ENGAGEMENT

35. Automatically post blog
articles to social media

37. Wordpress post excerpt

38. og:image
Wordpress post excerpt

39. og:title
og:image
Wordpress post excerpt

40. og:title
og:image
og:description
Wordpress post excerpt

41. og:title
og:image
og:description
url
Wordpress post excerpt

42. utm_source=
facebook
utm_source=
twitter
utm_source=
linkedin

43. Create an RSS feed
for each social
network with:
1. Post text
2. og:image
3. og:title
4. og:description
5. URL with custom utm source tag

44. RSS Feed
New article added
Social posting tool
Post immediately
Add to queued schedule
Repost every X days
Social pages
Create page post
Automated yet strategic
social posting

45. MULTIPLE RSS FEEDS
AVAILABLE
AUTOMATED POSTING &
SCHEDULING
(no queuing required)

46. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
EG ARTICLE
ENGAGEMENT
ENGAGEMENTEG ARTICLEENGAGEMENT
ENGAGEMENT

47. RSS Feed
New product added
Social posting tool
Post immediately
Add to queued schedule
Repost every X days
Social pages
Create page post
Special items
Top selling
products
Also works for products
or website categories

48. API call Social pages
Most recent product in category X
Most viewed product of the day at 4pm
Authorise your server to
post via social tokens
New category created

49. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
NEW ARTICLE
EG ARTICLE
ENGAGEMENT
ENGAGEMENTEG ARTICLEENGAGEMENT
ENGAGEMENT

50. Spend your time on creativity
and strategy, not posting

51. CHATBOTS

54. No algorithms

55. Blah
Chatbots for
Content
Distribution

56. Subscribe to
the stories you
care about

57. 11LOWER
BOUNCE RATE
%
%
13HIGHER PAGES
PER SESSION
88CHATBOT SESSION
GROWTH DEC - JAN
%
Facebook Chatbot vs Facebook Page

58. Chatbots for
eCommerce
Sales

59. A personal
shopper for
every customer

60. 3AVERAGE MOBILE
CONVERSION RATE
X
OF MOBILE REVENUE
FROM 2% OF TRAFFIC
10%
19AVERAGE MOBILE
ORDER VALUE
%
Chatbot vs Mobile web

61. Oracle
80% of brands will be using chatbots
for customer interactions by 2020
“

62. How do I build a chatbot?

63. Research
use cases
Idea

65. Neutral
Negative
Positive
Tone of voice insights
Helpful for brand voice
of your bot

66. Purchase inquiry
Shipping inquiry
Partnership offer
Job inquiry
Other
Use case insights
Focus on doing one
thing extremely well

67. Alpha research provides not only user
data but also baseline KPIs and
potential value

68. Design user flows
Design
Idea

69. User flow
epic fail

70. Chatbot experiences are only as good
as the thought that goes into them
TWEET ME

71. Set
expectations by
onboarding
Welcome screen
Get started button
Welcome message

72. Onboarding flows are critical to set
expectation for what users can and
can’t do
TWEET ME

73. Apartment Appartement Flat

74. Have fluid but
fun customer
journeys
Use quick replies
Expect emojis
Leverage device &
account information

75. Natural language processing (NLP) is a
goal to strive for, not a requirement for
an MVP

76. Have a human
on hand to
help
Talk to support menu
Fall back message
Deactivation /
activation handles

77. The hybrid human / bot approach offers
the best user experience
TWEET ME

78. Test, test, test
before launch
Involve customer
service

79. Design
Idea
Launch
Build

80. Creating a separate Facebook page for
your bot derives it of visibility and
causes brand identity confusion

81. Keyword your profile
Chatbot
marketing
tactics

82. Keyword your profile
Use bot directories
Chatbot
marketing
tactics

83. Keyword your profile
Use bot directories
Direct link integration
Chatbot
marketing
tactics
m.me/username

84. Measure
Design
Idea
Launch
Build

85. Facebook
Insights
Messages

86. Facebook
Developer
Console

87. Google
Analytics
with UTM
tagging

88. CHATBOT ANALYTICS STRENGTH
Conversational understanding
User lifecycle optimisation
Open source flexibility
Machine learning for ‘misses’

89. Identify ‘misses’ when a bot must reply
“I don’t understand” to address friction
areas

90. Learn
Measure
Design
Idea
Launch
Build

91. Train AI to hear, see and
speak for you on social

92. Thank you
Questions and love welcome to
@jes_scholz