RESEARCH PLAN FOR THE EDGE1

5. HO13 SP13 SU14 FA14 HO14 AMPLIFY CATEGORY MOMENT ACCELERATE COMPETITION SKATEBOARDERS ARE ATHLETES COMMITTED TO STREET SKATING

9. N I K E S B CORE

11. BRAN D INSPIRATIO N PRODUCT EVENT MIX & MATCH TRICKS ATHLET E STORY OTHER MEDIA COMPETITORS COMPARISON AMONG SB BRAND

26. 2014 NIKE SB INTERN EXPERIENCE

27. IMPRESSIONS

28. IMPRESSIONS

29. WHAT I’VE LEARNED

33. THANK YOU

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