Learn Jerome Sandidge personally

1. Personal Brand Exploration
Jerome Sandidge
07/28/2019
Project & Portfolio I: Business & Marketing

2. Being the youngest sibling of two, Jerome Sandidge
grew up in Temple Hills, Maryland. Living in the
heart of the DC metropolitan area Jerome was was
exposed to the different worlds of music at such a
young age, igniting his passion for singing and
music. Soon, Jerome adopted a business mindset
which took him to a new perspective for the music
industry. Jerome is currently shaping a “musically
business-style” ethics and principles. Jerome has
always had a strong passion for music and wants to
expand and succeed in the music industry. He
dreams to be the best A&R manager in the the
music industry with the ultimate goal of starting his
own record label. Jerome is currently in the Music
Business program at Full Sail University where he is
focusing developing his craft in the music industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
•A&R Director
•Music Publisher
•Personal Manager
Hero Archetype - Use my experience in
the music industry to strategize and
come up with a plan to create a new
blueprint to for others to use in order to
become a successful entity in the music
industry. Also help artist become
successful in their career and guide
them to be the best artist in the industry.
Music Business for Professional Music Record Labels

4. • DEMOGRAPHICS: Male & Female,
30-50 years old, Diverse
Community, Single and Married,
College Educated, Located in North
America.
• PSYCHOGRAPHICS: Enjoys
different genres of music. Willing to
adapt to change. Enjoys being
creative with music. Likes to intend
concert and small musical
gatherings.
• IDEAL AUDIENCE MEMBERS:
Chris Anokute (Senior VP A&R),
Ron Perry (President SONGS Music
Publishing, Teresa Labarbera
(Independent A&R consultant)
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level as an A&R assistant for Sony.
‣Network with others within my industry to
connect and build relationship with other A&R
directors.
Mid Term: (2026)
• Lead and guide the launch of a well known artist
album.
‣Make sure that artist album is well crafted and
creative that it reach number 1 on the billboards
chart.
Long Term: (2040)
•Become a well know and top A&R Director for Sony
Entertainment.
‣Begin the next stage to start my own record
label increase revenue for myself.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Bugeting 80%
Networking 75%
Time Management 90%
Public Speaking 70%
SOFTHARD
Contractual Negotiation 20%
Perosonal Management 10%
Professional Writing 50%
Excellent Ear for Music 75%
SOFTHARD

7. I promise to make sure that I use my
experience and skills that inherited to bring
innovative and new wave to the music
industry that have never been seen or heard
of before.
PROMISE

8. CREDENTIALS
Work Experience:
•3 years in the banking industry
•7 years as public relations representative
for local gospel group
Education:
•Currently working studying Music Business
at Full Sail University.

9. COMPETITION
Erin Fleeks
Industry Experience:
• 6 years as an Artist Representative for
Jael, LLC
Education:
• Master Degree in Entertainment Business 2015-2016.
Leadership Experience:
• Entertainment Coordinator for Work It out Program
• Outreach Coordinator for Emergency Feeding Program
Skills and Proficiencies:
• Event Planning - 86 endorsements
• Social Media - 55 endorsements
• Nonprofits - 36 endorsements
Jerome Sandidge
Overall Online Presence:
• 500+ connections, banner customized, professional
headshot, vivid details throughout profile, 1 articles
published, active on social media.
• Grade: Excellent, 98 out of 100
Industry Experience:
• 7 years as a public relations specialist for
a local music group.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• No current skills and Proficiencies
Overall Online Presence:
• Less than 100 connections, banner image not
customized, amateur headshot, no detailed summaries
throughout profile with two content pieces, no articles
published, sporadically active on personal social media
accounts, no URL customized
• Grade: Average, 10 out of 100

10. COMPETITION
Monet Little
Industry Experience:
• 6 years as an Artist Representative for
Jael, LLC
Education:
• Master Degree in Business Administration 2017-2020.
(Conjunction MBA program with Berklee College of Music)
Leadership Experience:
• Charter Member of the Mu Sigma Chapter & Former Vice
President of Membership/Rituals
• Grammy U Student Member (Washington, DC Chapter)
Skills and Proficiencies:
• Music - 6 endorsements
• Microsoft Ofiice - 9 endorsements
• Customer Service - 9 endorsements
Jerome Sandidge
Overall Online Presence:
• 500+ connections, banner customized, professional
headshot, vivid details throughout profile, 1 articles
published, active on social media.
• Grade: Excellent, 98 out of 100
Industry Experience:
• 7 years as a public relations specialist for
a local music group.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• No current skills and Proficiencies
Overall Online Presence:
• Less than 100 connections, banner image not
customized, amateur headshot, no detailed summaries
throughout profile with two content pieces, no articles
published, sporadically active on personal social media
accounts, no URL customized
• Grade: Average, 10 out of 100

11. BRAND POSITION
Encouraging and guiding new artist to a new
way of creating music, that will feed the heart
of the nation.
JEROME SANDIDGE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Breakthrough Music Business Summit Baltimore
‣ Nov 7th | Baltimore, MD
• Music Business Workshop
‣ Aug 26th | Washington, DC
• FreeFall Music & Art Festival: Black Business Expo
‣ Sept. 14th | Washington, DC
Digital Marketing
• Primary Content: Promote new music that have not been heard
from upcoming new artist.
• Primary Tools: FB and Instagram - Use my social newtorks to
connect to other about new music and upcoming artist pithing
the industry
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase rodeo marketing knowledge and embed
podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek experienced A&R Manager to guide and mentor me
to become a upcoming A&R Manager.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Complete courses via lynda.com: Become a Music
Business Entrepreneur , Dec. 2019
• Become a Music Business Entrepreneur - Lynda.com,
Nov. 2019
• The Music Business - Lynda.com, Sept. 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Jerome Sandidge
You know how the music industry always bring
out similar artist or put out the same same style of
music. What I do is come out with a blueprint to establish new artist with a
new sound of music that will change the music industry completely. In fact, I
am currently working with an artist and assisting him with his new single
creating a unheard sound that will intrigue the ears of listeners.
“

15. REFERENCES
Fleek, E. (2019). Erinn Fleek LinkedIn
Profile. Retrieved from https://
www.linkedin.com/in/erinn-fleeks-
b1494a34/
Little, M. (2019). Monet Little LinkedIn
Profile. Retrieved from https://
www.linkedin.com/in/monetlittle/
(2019). A&R Manager. Retrieved from
https://www.berklee.edu/careers/roles/
ar-coordinator
(n.d.). Summary Report for: 13-1011.00 -
Agents and Business Managers of Artists,
Performers, and Athletes. Retrieved from
https://www.onetonline.org/link/
summary/13-1011.00