Balanced Scorecard Master Class at Strategy Leaders Dubai with Prof. Rita Mc Grath and Jeroen De Flander.

1. Jeroen De Flander
Balanced Scorecard
Master Class

2. Agenda
Roger L. MARTIN
Strategy &
Design Thinking
1. 20 years Balanced Scorecard: What Works and Why :
Practical Insights from the Field
2. Balanced Scorecard 2030: What Balanced Scorecard Hall
of Fame Companies Will Do Next
“Future performance is born today…”

3. Part I.20 Years Balanced Scorecard
Topics
Balanced Scorecard at the #6 spot
9 things every leader needs to know
Head, Heart, Hands
The right KPI’s
1
2
3
4

4. The Balanced Scorecard:
The 6th most used
management instrument in
the world.

5. 1990... the new kid on the block

6. 9 things every leader needs to know
about the Balanced Scorecard
1. The Balanced Scorecard approach is mature. It’s not a start-up!
2. The BSC is a strategy execution building block
3. Don’t believe IT companies: (1) It’s a process, not a tool; (2) It’s about
cascading strategy, not KPI’s
4. Get your vocabulary strait: an objective is not a measure is not a target
5. Less is more, “20 = plenty”
6. The BSC is not the end station… so don’t stop!
7. BSC ≠ ideal solution for improving individual performance
8. Keep the size right
9. Automate with care!

7. The ‘8’ - a simple SE framework
Performance 0+0=8

8. The extended ‘8’
Performance 0+0=8
“A strategy Execution framework
should be simple, easy-to-communicate
and visually strong”

9. The Rule of 150
Groups bigger than 150 people need formal
structures.
Conclusion:
We have to scale strategy execution for size

10. The Balanced Scorecard &
individual objectives

11. The right
objective
Awareness
&
Acceptance
Res-
ponsability
“What’s your contribution to
the overall strategy”
“Do you understand the
strategy and your
contribution? + do I get a
YES?”
“What are both of you doing
to improve performance?”
“Head” “Heart” “Hands
Reach for Head,Heart & Hands
11

12. Don’t assume a ‘yes’ is always a
‘yes!’
When your employee says ‘yes’ to the strategy....
....what does (s)he really say?
I will make the strategy happen, no matter what
or
I will work hard (effort ) to implement the strategy
or
I see the benefits of the strategy and will contribute to the implementation
or
I don’t see the benefits but don’t want to loose my job
or
I’m against the strategy, don’t want to implement but I don’t tell it in your face

13. Every strategy needs a
finish line

14. Marathon Runners
“What’s the best way for
marathon runners to predict
the time on their next
marathon? “

15. Yasso 800m
Your time in minutes and seconds for a workout of 10 times
800 meters (2 laps) with equal recovery time, is the same as
the hours and minutes of your marathon time.
For example, if you can run 10 times 800 meters in 3 minutes
and 20 seconds with 3 minutes and 20 seconds of recovery,
this predicts that you can run 3 hours and 20 minutes for
your marathon.
Conclusion:
Find lead indicators that show you the way to success

16. Player versus Coach
What dashboard do you need?
“What dashboard do you
need?”

17. Part II.Balanced Scorecard 2030
Topics
A Strategy Map isn’t Strategy
4 Balanced Scorecard benefits
The Future of the Balanced Scorecard
Change management: fight the 7 bad
guys on the execution road
1
2
3
4

18. A Strategy Map is...

19. What does a strategy map do?
First ... You choose WHO your client is and decide HOW
(strategic drivers) you are going to offer them
unique value
Second... You order your HOW (strategic drivers) into
a coherent story that is easy to repeat
Third... You define the success currency (measures)
and define how much you want (targets)
Fourth... You cluster major actions into groups
(Initiatives)
Fifth... You define the individual contributions that drive
performance (individual objective setting)
... and only then the real work starts.
19

20. From measuring strategy to a holistic
4 benefit Balanced Scorecard
The BSC cascades your strategy
The BSC measures your strategy progress
The BSC communicates your strategy
The BSC boosts your strategic thinking skills
1
2
3
4

21. The Curse of Knowledge The Tapping & ‘E’
Decision Paralysis The Jam experiment
Message Distortion Sherlock Holmes Mystery
Mitigated Speech The Cockpit Tragedy
The Pygmalion Effect Israeli army experiment
CO2mplexity Tata’s Dream
Willpower depletion The Cookie experiment

22. The Execution Challenge,Our Contribution
300+ useful
implementation tips
Actionable, up-to-date
benchmark information
Beat the 7
execution villains

23. Jeroen De Flander – Strategy Execution
Ambassador
Jeroen De Flander is one of the world’s most
influential thinkers on strategy execution and a highly
regarded keynote speaker. He has shared the stage
with prominent strategists like Michael Porter , Bob
Kaplan & Roger Martin and reached out to 24,500+
leaders in 40+ countries. His first book Strategy
Execution Heroes reached the Amazon bestseller list
in 5 countries and was nominated for Management
Book of the Year 2012 in the Netherlands. His second
book, The Execution Shortcut, reach the #3 spot in its
category on Amazon.
He is co-founder of the performance factory – a
leading research, training and advisory firm
specialized in Strategy Execution.
He has advised 75+ companies including Atos
Worldline, AXA, Bridgestone, Brussels Airport,
CEMEX, Credit Suisse, GDFSUEZ, Honda, ING, Johnson
& Johnson, Komatsu, Microsoft, Nike and Sony on
various strategy and strategy execution topics.
To book Jeroen to speak at your next event or to run a
strategy execution seminar for your company, please
contact him through his blog www.jeroen-de-
flander.com or jeroen@jeroen-de-flander.com.
Follow him on LinkedIn.Read his weekly article on LinkedIn Pulse

24. www.the-performance-factory.com
Balanced Scorecard
Master Class
Jeroen De Flander
jeroen-de-flander.com
Thank you