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B2B Data Decay In 60 Minutes

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Data decays at an alarming rate. The latest study by Dunn and Bradstreet in The B2B Marketing Data Report 2017 highlights how much data will change in only 60 minutes. Check out this slide deck to see what happens in 60 minutes and why you need a data strategy to keep your prospecting sales data fresh and relevant

Publicada em: Marketing
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B2B Data Decay In 60 Minutes

  1. 1. SALES DATA IN 60 MINUTES. Data Decay’s Impact On Sales Prospecting.
  2. 2. B2B Marketing data report 2017 – Dunn & Bradstreet
  3. 3. “767 businesses will move”
  4. 4. “1,274 business telephone numbers will change”
  5. 5. “673 new businesses will open their doors”
  6. 6. “12 businesses will file for bankruptcy”
  7. 7. “1,411 businesses will have a suit or judgement against them”
  8. 8. “767 CEO Or Owner changes will occur”
  9. 9. “8 companies will change their name”
  10. 10. Let’s Connect JEREMY HEAP: ABOUT ME Longbow Solutions C O M P A N Y B I O Who am I? What do we do? How we do it? 20+ years sales & marketing roles Extensive experience within IT, MPS & Finance including Upstream Print Solutions, Konica Minolta, Kyocera, RBC & Forum Group & MLC Insurance Building account based sales development teams to generate qualified sales leads enabling faster customer acquisition Sales Lead Development Playbooks Longbow Solutions mission is to identify your opportunity and build a sales development solution to enable effective targeting of your ideal accounts If you want to get your data in order let’s talk! www.linkedin.com /in/jeremyheap
  11. 11. CLICK BELOW Let’s connect on LinkedIn! www.linkedin.com/in/jeremyheap