UK Greeting Card, Stationery and Gift Market Trends

Trend Insights:
UK Greeting Card,
Stationery & Gift
Markets
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
10:30 to11:00 Monday 2nd September 2013
Autumn Fair International NEC Trends Theatre
Saturday, 31 August 13

Jeremy Corner Tweet @Blue_Eyed_Sun
www.blueeyedsun.co.uk/blog

How you can track trends in these markets
•Trade Magazines
•Trade Fairs
•Trade Awards
•Trade Associations
•Sales Agents
•Blogs & Social Media

The UK Greeting Card Market
• £1.38 billion spent on single cards in the last year
• Everyday category worth £1.008bn
• 31 cards being sent on average per person each year
• 85% of all cards are bought by women
•There are approximately 800 card publishers in the UK
• Greeting cards in more types of outlet than any other product
• One in six retailers stocking greeting cards

Greeting Card Trends
•The Instagram effect - nostalgia / retro
Dante
Odey Publications
Tranquillity
UK Greetings

• Crafts and Upcycling
Bric a BracThe Art Group

• Looking Back Looking forward - modern takes onVintage
Norman Parkinson
ArtPress
Belle & Boo Playtime
Nineteen Seventy Three

• Flights of Fancy - British Wildlife
ArtPressSooshichacha

• Fonts - distressed typeface, worn out vintage feel
Fleet Street
Pigment
The Scrawl
Urban Graphic

• Quirky Cute
Laura SkilbeckStripey Cats Cards

• Masculine Geek Chic
The Art FileCinnamon Aitch

• 70’s psychedelia and strong colours
Think of MeLagom

• Perfectly Imperfect - recycled feel
Redback CardsEmmeline Webb

•Artisans and Artists
ArchivistJessica Hogarth

• Personalisation Eg.‘to my friend on your wedding day’
• Localisation - buying British and local artists
• Polarisation - Indies who have a clear POV of customers
• Consumers taking time to ﬁnd the right card
• Heartfelt editorial in contemporary voice
• Humour still sells well and is great for connecting
•Wedding & Baby strong at the moment

Baby Bellissima
Hallmark

• Humour performing really well
• Contemporary selling well
• Hand processed - trad print, hand sewn
•Wordy - typographic, sentimental puns
• Heritage - British, folk, paisley, tribal
• Neon colour schemes
• Photographic and trad. art struggling
Great British Card Company

•Vintage is our top selling range and stitched is strong for us
Vintage range
Blue Eyed Sun
Gorgeous range
Blue Eyed Sun

Card, Stationery & Gift Trends
• Modern Words & Sentiment selling very well
Waldo Pancake
Really Good Happy Jackson

Card & Gift Trends
•Typeface and Calligraphy - especially signs and prints
•Words made into shapes and silhouettes popular
• Pantone - Emerald Green is their colour for 2013
• Home fragrance - especially organic and eco friendly
• Licensed properties. Eg.V&A scarves
• Brazilian inﬂuence 2014 - optimistic, vibrant colours

Card & Gift Trends
Wordy
Velvet Olive
The Bright Side range
Really Good

Gift & Stationery Trends
• Use of neons, particularly as a highlight
• Botanicals still a strong influence
• Influences from Nature. Eg. Printed wood effect
• Significant trend- family & friend titles
• Gifts with a use - now with sentiment added
• Nostalgia very strong
• Sourcing and origin important

• Handmade and craft movement - Kirstie Allopp
• Baking - Creative Tops and Katie Alice
• Great British Design - local UK makers
• Multi-use gifts - eg candle products that can be reused
•The Great Gatsby - especially fashion accessories
• Moustaches - gentlemen’s goods - return to old ways
• Events - Royal baby,WW1, Dr Who 50th anniversary

Kirstie Allsopp
Note Cards
Woodmansterne
Royal Baby Mug
Sophie Allport
Fitzgerald Collection
Five Dollar Shake

Gift Trends
•Woodland - especially owls, foxes and birds
•Vintage / retro the driver across all categories
• Scarves are strong at the moment
Owl & Forest Friends
RJB Stone

• Sentiment is important
• Handmade and craft movement relevant
• Nostalgia -Vintage and retro still strong
• British made and ethically sourced
• Nature is very popular
• Pay attention to forthcoming events
• Understand your customers and meet their needs
• Keep a close eye on the key mags, awards, blogs and trade shows
Summary: UK Card, Stationery & Gift Market

Thanks to friends who shared their insights

Read more at: www.blueeyedsun.co.uk/blog
THANKYOU
Tweet: @Blue_Eyed_Sun
Blue Eyed Sun - Hall 4 - Stand 4D15

UK Greeting Card, Stationery and Gift Market Trends

Recomendados

Recomendados

Mais conteúdo relacionado

Último

Último (20)

Destaque

Destaque (20)

UK Greeting Card, Stationery and Gift Market Trends