Skalierungsprobleme im eCommerce

1. Wachstumsprobleme im eCommerce neuland Fachtag 2011

2. Conway‘s Law

3. „Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“ Conway‘s Law

4. Conway‘s Law

5. Conway‘s Law

6. Conway‘s Law

7. „Any organization that designs a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“ Conway‘s Law

18. Produktion

19. Shopmgmt

31. Suche

32. Empfehlungen

33. Zahlarten

34. Produktion

35. Statistik

36. Verfügbarkeiten

39. Browser

40. mobil

41. iPad

44. WWW iPhone iPad WWW

48. amazon

49. amazon

50. „Amazon.com started 10 years ago as a monolithic application, running on a Web server, talking to a database on the back end.“ Werner Vogels

60. Suche

61. Empfehlungen

62. Basket

63. Produkte

64. Verfügbarkeiten

66. Browser

67. mobil

68. iPad

71. WWW WWW WWW WWW WWW WWW WWW WWW

76. WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW

86. WWW

87. WWW

88. Ich kaufe gern WWW

89. res se P WWW

90. WWW

91. WWW

92. WWW

93. A oder B WWW

94. WWW

95. Δ WWW

96. Jeff Bezos

97. „To our shareowners: …“ Jeff Bezos

98. „Our technologies are almost exclusively implemented as services…“ Jeff Bezos

99. „Our e-commerce platform is composed of a federation of hundreds of software services …“ Jeff Bezos

100. „… that work in concert to deliver functionality…“ Jeff Bezos

101. „ For example, to construct a product detail page our software calls on between 200 and 300 services…“ Jeff Bezos

102. „Now, if the eyes of some shareowners dutifully reading this letter are by this point glazing over, …“ Jeff Bezos

103. „… I will awaken you by pointing out that, in my opinion, these techniques are not idly pursued –…“ Jeff Bezos

104. „they lead directly to free cash flow.“ Jeff Bezos

105. Ende

Skalierungsprobleme im eCommerce

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Skalierungsprobleme im eCommerce