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Jenny Kitzinger
Cardiff University
Creating impact from research
Case study: “Improving decision-making about treatment for
people in vegetative and minimally conscious states”
For: Arts Humanities and Social Sciences College
Impact meeting
2015
Structure of talk
• Do we care? Why have impact?
• A case study of some high impact humanities / social
science research
• How impact can be achieved through:
(a) strong foundations
(b) building collaborations and networks
(c) diverse outputs and engagement
• How to document Impact
• Conclusion and reflection
Background – the particular case
• See - youtube summary of nature of this
project’s impact and the collaborations:
www.youtube.com/watch?v=dFH2Tj5ekoM
… and now for some general principles
Core impact activities
1. Laying strong foundations
1. Building collaborations and partnerships
1. Creating diverse outputs and engagement
(diverse audiences, diverse formats/outlets)
1. Laying strong foundations
Classic academic approaches (literature review and
scoping conversation)
+
Grassroots research (in-depth research on what was
going on ‘on the ground’)
+
Stakeholders meeting (briefing paper followed by
seminar, over 2 days)
‘bottom up’ & ‘top down’
‘Inside out’ & ‘outside in’
2. Building collaborations
Collaborations across:
• Universities (lead co-researcher Prof Celia
Kitzinger, University of York)
• Disciplines (e.g. History, Philosophy, Health
Sciences, Biosciences, Law etc)
• Sectors (e.g. health care professionals)
• And alongside ‘service users’ (families)
Follow what ever issue you are studying across
sites
Example of sectors implicated
– e.g. by ‘patient’s trajectory’ through health service
Ambulance
A&E
Intensive
care
Neuro-
surgery Rehabilitation
Care
homes
Courts
3. Creating diverse outputs
• Publications (some REF returnable, but also blogs, or
editorials in professional journal) (Open access)
Diverse outputs: cultural
• Networking through dialogue (tweet conversations
• Building a website for the research centre:
www.cdoc.ac.uk
• Media (e.g. work with journalists)
• Artists (e.g. shadow puppet theatre)
• Festivals (e.g. the ‘Before I Die’ with support from
University Engagement team)
• A postcard exhibition (messages from interviewees)
taken round conferences
Diverse outputs: policy
• Other research involvement + seminar series
• Serving on working parties
• Evidence to House of Lords/parliament
• On-line resources : www.healthtalk.org.uk –
‘coma’
Different outlets, formats
and…different Audiences
Policy
makers
Practitioners
Families
Publics
Documenting Impact
If a tree falls…
and no one documents it, does it have ‘impact’?
9527300034.jpg
No – not according to REF
Documenting impact
• On-line monitoring of resource use = good metrics data
• Keeping records of queries and comments that come in
from resource users
• Launch evaluation
• ‘Before’ and ‘after’ assessment at training sessions using
the resource = measures change
• Development of training materials from the resource
increases/expands impact
Conclusion
Do you need an impact plan? … start early, integrate impact, identify networks.
Care about outcomes, document them. Recognise who else (or nobody else) is
going to do it.
Balancing costs and benefits of impact work:
• Costs:
- can take you away from ‘pure theory’ (but see ‘benefits’)
- time demands
- other priorities slip with need to be reactive to policy timetable
- can put you in the firing line.
• Benefits:
- can be more theoretically challenging/interesting;
- impact work informs (rather than simply results from) your research
- can make a difference.
*** Thank you ***
Jenny Kitzinger
Kitzingerj@cardiff.ac.uk

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Research impact kitzinger

  • 1. Jenny Kitzinger Cardiff University Creating impact from research Case study: “Improving decision-making about treatment for people in vegetative and minimally conscious states” For: Arts Humanities and Social Sciences College Impact meeting 2015
  • 2. Structure of talk • Do we care? Why have impact? • A case study of some high impact humanities / social science research • How impact can be achieved through: (a) strong foundations (b) building collaborations and networks (c) diverse outputs and engagement • How to document Impact • Conclusion and reflection
  • 3. Background – the particular case • See - youtube summary of nature of this project’s impact and the collaborations: www.youtube.com/watch?v=dFH2Tj5ekoM
  • 4. … and now for some general principles
  • 5. Core impact activities 1. Laying strong foundations 1. Building collaborations and partnerships 1. Creating diverse outputs and engagement (diverse audiences, diverse formats/outlets)
  • 6. 1. Laying strong foundations Classic academic approaches (literature review and scoping conversation) + Grassroots research (in-depth research on what was going on ‘on the ground’) + Stakeholders meeting (briefing paper followed by seminar, over 2 days) ‘bottom up’ & ‘top down’ ‘Inside out’ & ‘outside in’
  • 7. 2. Building collaborations Collaborations across: • Universities (lead co-researcher Prof Celia Kitzinger, University of York) • Disciplines (e.g. History, Philosophy, Health Sciences, Biosciences, Law etc) • Sectors (e.g. health care professionals) • And alongside ‘service users’ (families)
  • 8. Follow what ever issue you are studying across sites Example of sectors implicated – e.g. by ‘patient’s trajectory’ through health service Ambulance A&E Intensive care Neuro- surgery Rehabilitation Care homes Courts
  • 9. 3. Creating diverse outputs • Publications (some REF returnable, but also blogs, or editorials in professional journal) (Open access)
  • 10. Diverse outputs: cultural • Networking through dialogue (tweet conversations • Building a website for the research centre: www.cdoc.ac.uk • Media (e.g. work with journalists) • Artists (e.g. shadow puppet theatre) • Festivals (e.g. the ‘Before I Die’ with support from University Engagement team) • A postcard exhibition (messages from interviewees) taken round conferences
  • 11. Diverse outputs: policy • Other research involvement + seminar series • Serving on working parties • Evidence to House of Lords/parliament • On-line resources : www.healthtalk.org.uk – ‘coma’
  • 12. Different outlets, formats and…different Audiences Policy makers Practitioners Families Publics
  • 14. If a tree falls… and no one documents it, does it have ‘impact’? 9527300034.jpg No – not according to REF
  • 15. Documenting impact • On-line monitoring of resource use = good metrics data • Keeping records of queries and comments that come in from resource users • Launch evaluation • ‘Before’ and ‘after’ assessment at training sessions using the resource = measures change • Development of training materials from the resource increases/expands impact
  • 16. Conclusion Do you need an impact plan? … start early, integrate impact, identify networks. Care about outcomes, document them. Recognise who else (or nobody else) is going to do it. Balancing costs and benefits of impact work: • Costs: - can take you away from ‘pure theory’ (but see ‘benefits’) - time demands - other priorities slip with need to be reactive to policy timetable - can put you in the firing line. • Benefits: - can be more theoretically challenging/interesting; - impact work informs (rather than simply results from) your research - can make a difference. *** Thank you *** Jenny Kitzinger Kitzingerj@cardiff.ac.uk