Practice

1. Festivals of Herts By Gweneth Fisher

2. About the magazine
- 'Festivals of Herts' is a magazine that focuses on music festivals
in Hertfordshire
- The magazine includes all music festival events and it will also include
merchandise that the artists are selling. This will encourage more people to
come to the event

4. Target audience
- The primary target audience age range
is 18-30
- The secondary audience is children as
some of the music festivals are family
events.

5. Competition - There are many music magazines
however Festivals of Herts will stand out
- Hertfordshire of life is £6.75 per issue
- FestWorld is $5.99 per issue

6. What makes 'Festival of Herts' different?
- Advertise merchandise
- Useful information
- Include benefits to those who subscribe monthly eg, discounts
for merchandise

7. Colours and fonts
- Bold colours
- Hint of neutral
- Different colours because its different music
needs to fit the tone
- The fonts will be decided based on the genre of
the music

8. The Front Page
- Front cover will be eye-catching to the audience
- Main artists that are playing in the events
Or
- Main music festivals that happen in Hertfordshire
- Important that themes and colours match

9. Main head line
body
copy
Image
Image
body copy
Body copy
Article
Main image

10. Distribution and marketing
- Purchasing in-store for £3.99
- Online viewing for free
- Monthly subscription for £4.99 with benefits
- Mainly be in local shops and concerts halls. As the this is where the target audience will
be reached.
- The distribution may go outside of Hertfordshire if the magazine becomes
very successful, to then have people visiting Hertfordshire for its music.

11. Budget
- 32 pages for £28
- 100 copies £533

12. Production company
- Currently freelance
- Self-employed
- volunteers for the magazine

13. Any
questions?