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PRODUCT INTRODUCTION
50 billion impressions monthly
40,000 campaignsmonthly
6,000+ activepublishers
Leading Supply Side Platform from Japan
Ranked6th Japan TechnologyFast50 (2015)
Investors
ABOUT GENIEE
02
Sales growth 666.39%
EMEA2015
Japan
Thailand
Malaysia
Singapore
Indonesia
Subsidiary
Joint venture
PRESENCE INASIA
Singapore: Geniee International Pte., Ltd. 24 Peck Seah Street #04-03
Vietnam
Malaysia: Level 33, Ilham Tower, No. 8, Jalan Binjai, 50450 Kuala Lumpur, MALAYSIA
Indonesia: PT.GENIEE TECHNOLOGY INDONESIA Level 3A, Wisma Metropolitan I, Jl. Jend. Sudirman Kav. 29-31, Jakarta 12920 Indonesia
WHAT WE HAVE?
DEMAND
100+ advertising partners
DASHBOARD
Real-time data
User-friendly interface
Easy to download CSV report
Create your own way to
trackperformance andrevenue
RTB
RTB integration: Autobidding
PAYMENT
Paypal, bank transfer,pioneer
trust-worthy fast and automatic - no paperwork
MEDIA CONSULTANT
Professional and efficient consultant
Immediate support
AD FORMATS
Multiple ad format
Display ads ( desktop, mobile & app)
pre-roll video and native ad
4
GENIEE PRODUCTS
DMP PMP
DSP SSP
GENIEE PROGRAMMATIC BUYING
ECOSYSTEM
5
RTB
User data
Data management	 	
Platform
DemandSide	 	
Platform
Supply Side	 	
Platform
Private Market		
Place
Premium	 	
Inventory
A Demand-Side Platform, or DSP, allows advertisers, agencies and ad networks to buy publishers' impressions across Genieead exchanges.
New revenueresource for media and better ROI on targeting delivery for advertisers
Geniee DSP
PUBLISHER
Direct sales Inventory
Various targeting methods are available, wich allow publishers to package
inventory to create more value for advertisers
INVENTORYPACKAGE
Premium Inventory
More value
High price
DIRECTADVERTISERS
Targeting function (Retargeting,
Geo, Acive viewDevice Demo-
graphic, etc.)
GENIEE DSP(LAMP)
6
7
DSP ANALYTICS
DimensionAnalytics	Parameter
Analytics	ParameterDimensional	Analysis
Geniee	DSP	has	the	function	to	analyze	and	monitor	the	campaign	performance
A Data Management Platform, or DMP, helps you to collect your 1st party data,
making the site’s ad placements more valuable to advertisers and allowing you to earn higher CPMs.
PUBLISHER
MORE VALUABLE
ADPLACEMENTS
Deliver
Purchase data
USE DATA TO
AD-DISTRIBUTION
GENIEE DMP
Collect data (age, gender, geo,
demography, category, online behav-
ior, etc.)
Sell data
Geniee
DMP
ADVERTISERS
8
9
GENIEE DMP
Geniee DMP will help you to store data to increase your campaign targeting
DMP:	Extracting	Data	to	Consolidation,	 Buying/Selling	Data,	Analysis,	Tool	Integration
Our	DMP	can	track	those	KPIs;	DAU	/	MAU	/	Activate	
number	/	Revenue		/ARPU	/	ARPPU	/	Retention	/	Paid	
user	number/Non-active	user	number	etc,	and	Analyze	
on	platform.
1 Data	Exchange	(buy/sell)	are	available	among	
clients	participating	Geniee	Private	DMP	with	
approval	from	both	parties
New	revenue	resource	for	media	and	better	ROI	
on	targeting	delivery	for	advertisers
2
App	to	App	and	Web	to	App	numbers	are	counted	by	
using	as	a	tracking	tool.	LTV	and	Retention	can	be	
analyzed.		
3 4
DMP
App	Insight
Geniee	SSP	InsightAdvertising	Insight
Data	Exchange
Original	function”	RMP	analysis”	enables	to	developer	to	
analyze	the	Ad-Revenue	by	each	user.	Find	out	the	
profitable	user.
A Private Market Place, or PMP, allows you to sell inventories directly to advertisers and agency.
GENIEE PMP
PUBLISHER
REGISTER INVENTORY
ADVERTISERS
PURCHASEINVENTORY
PRIVATE MARKETPLACE
Class 1: Guarantee CPM and impression
distribution
Class 2: Set floor price on each premium
zone, preferreddeals for advertisers
who are approved.
Class 3: Flexible floor price,
RTB distribution
Reduce Operation Cost
Create new Demand
Increase Revenue
10
PUBLISHER BENEFIT
Currently connect with 80+ advertising partners
DSPs Ad Networks Ad Exchanges Retargeting
PARTNERS
11
AD FORMATS
overlay
Video Pre-roll ads
normal
Interstitial ads
Native ads
Desktop ads
Mobile ads Mobile overlay ads
300x250
320x50
300x250
x
320x50
12
x
x
x
728x90
x
x
160x600
x
x
CURRENTPUBLISHERS
India:
Indonesia:
Malaysia:
Thailand:
Philippines:
Vietnam:
13

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Geniee System Introduction 2016

  • 2. 50 billion impressions monthly 40,000 campaignsmonthly 6,000+ activepublishers Leading Supply Side Platform from Japan Ranked6th Japan TechnologyFast50 (2015) Investors ABOUT GENIEE 02 Sales growth 666.39% EMEA2015
  • 3. Japan Thailand Malaysia Singapore Indonesia Subsidiary Joint venture PRESENCE INASIA Singapore: Geniee International Pte., Ltd. 24 Peck Seah Street #04-03 Vietnam Malaysia: Level 33, Ilham Tower, No. 8, Jalan Binjai, 50450 Kuala Lumpur, MALAYSIA Indonesia: PT.GENIEE TECHNOLOGY INDONESIA Level 3A, Wisma Metropolitan I, Jl. Jend. Sudirman Kav. 29-31, Jakarta 12920 Indonesia
  • 4. WHAT WE HAVE? DEMAND 100+ advertising partners DASHBOARD Real-time data User-friendly interface Easy to download CSV report Create your own way to trackperformance andrevenue RTB RTB integration: Autobidding PAYMENT Paypal, bank transfer,pioneer trust-worthy fast and automatic - no paperwork MEDIA CONSULTANT Professional and efficient consultant Immediate support AD FORMATS Multiple ad format Display ads ( desktop, mobile & app) pre-roll video and native ad 4
  • 5. GENIEE PRODUCTS DMP PMP DSP SSP GENIEE PROGRAMMATIC BUYING ECOSYSTEM 5 RTB User data Data management Platform DemandSide Platform Supply Side Platform Private Market Place Premium Inventory
  • 6. A Demand-Side Platform, or DSP, allows advertisers, agencies and ad networks to buy publishers' impressions across Genieead exchanges. New revenueresource for media and better ROI on targeting delivery for advertisers Geniee DSP PUBLISHER Direct sales Inventory Various targeting methods are available, wich allow publishers to package inventory to create more value for advertisers INVENTORYPACKAGE Premium Inventory More value High price DIRECTADVERTISERS Targeting function (Retargeting, Geo, Acive viewDevice Demo- graphic, etc.) GENIEE DSP(LAMP) 6
  • 8. A Data Management Platform, or DMP, helps you to collect your 1st party data, making the site’s ad placements more valuable to advertisers and allowing you to earn higher CPMs. PUBLISHER MORE VALUABLE ADPLACEMENTS Deliver Purchase data USE DATA TO AD-DISTRIBUTION GENIEE DMP Collect data (age, gender, geo, demography, category, online behav- ior, etc.) Sell data Geniee DMP ADVERTISERS 8
  • 9. 9 GENIEE DMP Geniee DMP will help you to store data to increase your campaign targeting DMP: Extracting Data to Consolidation, Buying/Selling Data, Analysis, Tool Integration Our DMP can track those KPIs; DAU / MAU / Activate number / Revenue /ARPU / ARPPU / Retention / Paid user number/Non-active user number etc, and Analyze on platform. 1 Data Exchange (buy/sell) are available among clients participating Geniee Private DMP with approval from both parties New revenue resource for media and better ROI on targeting delivery for advertisers 2 App to App and Web to App numbers are counted by using as a tracking tool. LTV and Retention can be analyzed. 3 4 DMP App Insight Geniee SSP InsightAdvertising Insight Data Exchange Original function” RMP analysis” enables to developer to analyze the Ad-Revenue by each user. Find out the profitable user.
  • 10. A Private Market Place, or PMP, allows you to sell inventories directly to advertisers and agency. GENIEE PMP PUBLISHER REGISTER INVENTORY ADVERTISERS PURCHASEINVENTORY PRIVATE MARKETPLACE Class 1: Guarantee CPM and impression distribution Class 2: Set floor price on each premium zone, preferreddeals for advertisers who are approved. Class 3: Flexible floor price, RTB distribution Reduce Operation Cost Create new Demand Increase Revenue 10 PUBLISHER BENEFIT
  • 11. Currently connect with 80+ advertising partners DSPs Ad Networks Ad Exchanges Retargeting PARTNERS 11
  • 12. AD FORMATS overlay Video Pre-roll ads normal Interstitial ads Native ads Desktop ads Mobile ads Mobile overlay ads 300x250 320x50 300x250 x 320x50 12 x x x 728x90 x x 160x600 x x