2. About Me
Jennifer Strong Worrell
K-State Journalism & Mass Communications
Account Executive at Nye & Associates
Use social media for fun & for work
3. Visual Communication
Tell a story
Use visuals with a purpose & strategy
THINK Before You Post – stands for
Truthful, Helpful, Inspiring, Needed & Kind
What I like to post about, especially for
professional & personal
4. Why Blog?
Self expression
Practice writing
Record keeping
Blogging for business
5. Why Tumblr?
Collection of photos, links, stories, ideas
Simple
Visual integrity
Community
6. Why Pinterest?
Visual inspiration boards
Organization
People spend a lot of time on the site
Drives website and social media traffic
7. Pinterest for Business
Tell your brand’s visual story
Show your brand’s lifestyle
Audience engagement – how can images
increase engagement among audiences?
8. How to Use it
Pin other pins
Create your own pins –
from your website or blog
Add a Pin It button
Tips on how to do this well
Photos
Concise copy & info
Know your target
Contests
9. Examples: Businesses on Pinterest
Wichita Business Journal local list
Brands I like
Sephora pinterest.com/sephora
Gossip Girl pinterest.com/thecw/gossip-girl-style
Real Simple pinterest.com/realsimple
Capitol Federal pinterest.com/capfed
PR Daily pinterest.com/prdailycom
Wichita Public Library pinterest.com/wichitalibrary
Dean & Deluca pinterest.com/deananddeluca
10. Examples: Uniqlo
Transformed Pinterest into giant branded
mosaic. Read more.
11. Examples: House Beautiful &
Food Network Magazine
Let readers post to Pinterest from print using
smartphone apps
Read more.
12. Examples: Sponsorship
Fiber One sponsored one of Hungry Girl's
boards to identify moms who are pinning
snack ideas for kids. Plus, a coupon.
Dove
13. More Examples
9 businesses using Pinterest contests to drive
traffic and awareness
Expose your brand to a large audience
Attract new followers
Engage existing followers
3 nonprofits using Pinterest as a marketing
tool
Platform integration
14. Takeaways
Stay curious
Read – everything
Spend time learning
Creating content is fun