Ar457 is an innovative professional line that fuses a perfect millenary fluid, Argan oil, with cutting-edge cosmetics.

1. AR457
press & professional
talks
tour d’horizon
beAuty in motion
since 20 03

2. ar457 beyond the code
from the very beginning, Ar457 hAs been the expression of A
single ideA And desire to fuse A millenAry fluid And cutting-edge
cosmetics using the lAtest discoveries to enhAnce And refine A
nAturAl mirAcle.
ar argan
4 tocopherols, natural antioxidants that prevent the skin’s
ageing process and the formation of wrinkles.
5 phytosterols that revitalize the skin and regenerate cells the cult of excellence :
7 biomolecules with healing, filtering, revitalizing, protec- Beyond cosmetics, ar457 is the fruit of an unsatiable
tive and disinfectant properties. quest towards constant improvement and innovation,
a play with fragrances and textures, opening the
More than just a cosmetic active, Argan oil is the natural senses to new perspectives. ar457 skincare products
focus of ar457 skincare line and the key to its virtuous concentrate high proportions of natural actives,
code: bringing immediate radiance while sublimating the
Real blend of technology and nature, tradition and skin day after day.
innovation, ar457 embodies a new approach of skincare; Recognized by the aesthetic professionals, ar457
respecting the classic codes of luxury while exploring new expertise has created a full spa range composed of
horizons. Glamorous, smart, state-of-the-art and trendy, 10 skincare products, and a dedicated Treatment
ar457 is definitely the code of change towards highly
Protocol : the “Oleosthetic Concept”.
efficient skincare.
A perfect Alchemy: cosmetic intelligence
Argan oil virtues are manifold and have not all been ar457 has always priviledged natural active ingre-
discovered yet. To elaborate their products, LA dients over technology (free of parabens and colou-
MAISON DE L’ARGAN- ar457 have decided to work in ring agents) as long as efficacy, safety and comfort
close relationship with cooperatives for the benefit of of use are guaranteed.
an uncomparable quality. Rigorously selected, Argan As short as it is efficient, the line unveils 7 face
nuts undergo specific lab & manufacture processes cares and 5 body cares answering the skin’s specific
(exclusive eco-friendly ambient temperature formula- needs without multiplying the references unneces-
tion technique) to preserve and magnify the proper- sarily; Argan oil, being an intelligent active ingre-
ties of the active ingredients involved and reduce dient, it adapts to every skin type, regenerating dry
energy consumption. skins and balancing greasy ones.
As quality and efficiency have always been amongst
LA MAISON DE L’ARGAN’s most important concerns,
ar457 has chosen to introduce very high percentages
of Argan oil in its formulas (up to 98.5%). To magnify
their efficiency, state-of-the-art active ingredients
coming from all around the world are rigorously
selected and incorporated, giving each product
unprecedented virtues.

3. endorsed by beauty professionals
Karen Alder, Make-up Artist known for her collaborations with Dannii & Kylie Minogue,
Holly Valance, Sugar Babes, Gillian Anderson, Minnie Driver, Jamiroquai....
« «ar457 serum is amazing, it's like a 10hr sleep in every application. Most of
my clients are burning the candle at both ends, long haul flights, late night
shows, make-up, make-up and more make-up all leads to stressed out , tired
and dull looking skin. We use this every night or even as a pre-base, it leaves
the skin beautifully fresh, plump and ready for action… ». Karen Alder

4. endorsed by beauty professionals
Nicky Kinaird in « The New York Times Style Magazine » (automne 2008), from Sandra
Ballantine.
«ar457’s Elixir Metaserum, which contains Argan
oil, is marvelously regenerative and soothing for
sensitive skin».
Nicky Kinnaird, founder of Space NK, constantly looking for the best
cosmetic products worldwide and constant supporter of ar457.

5. endorsed by beauty professionals
History of Beautyworks
Revealing Beautyworks’ brand essence
Jenny Balatsinou, the founder and senior
director of “Beautyworks”, but also a success-
ful top model in the 90’s, as well as a wife and a
mother of 3 children, had always led a busy life.
As she travelled around the world,
she discovered a plethora of intriguing
and rare beauty recipes, all made of nature’s
finest ingredients, ideal for self-indulgence,
pampering oneself, but also for gifts.
Jenny fell in love with these top-quality, natural
products which she always brought back
to Greece after her travels. These premium
products were the ones she used as a luxury
treat after a long day!
It was then she realized that these fine,
exclusive brands of international calibre
were not available anywhere in Greece.

6. endorsed by beauty professionals
GreenwiCH HoTeL SHibui SPa, new york,
THe MeT HoTeL SPa, GreeCe
SPa de L'HôTeL anGLeTerre, ST-PeTerSburG Four SeaSonS GeorGe V, PariS Jade Luxury THaï SPa

7. AR457
press talks
frAnce

8. AR457
press talks
frAnce

9. AR457
press talks
u s A

10. AR457
press talks
greece

11. AR457
press talks
uK

12. AR457
press talks
uK

13. AR457
press talks
itAly
1- The Hexagon Wallpaper fa parte delia collezione di carte da
parati e rivestimenti per la casa Wanders Wonders Collection di
Marcel Wanders, uno dei pili acclamati designer del momento.
La trama, leggiadra e intricata insieme, simboleggia i legami
fra gll atomi all'origine delia materia (www.marcelwanders.nl).
2- L'olio di argan, il cui cod ice chimico da il nome al brand, Dallo smalto con estratto d'alga alia yoga room
e I'attivo-cardine di Ar 457 Redifining & firming care Backup
(€ 76), trattamento corpo elasticizzante e antismagliature.
che ricorda una foresta: per la natura c' e sempre
In un flacone dal decor rosa pallido (info: www.ar457.com).
(pit.)spazio ... Nel beauty case, come nel design
3- Tumulte pour Homme di Christian Lacroix (€ 65) e un'ode
1 Pareti e arredi verdi, corde che sembrano liane, fruscii di fo-
al cedro, in tutte Ie sue varianti: dalla varieta del Texas a quella
glie in sottofondo: e progettato da Lyndon Neri intomo a una pe-
delia Virginia, fino alia pili rara che cresce in Cina. A racchiudere
dana rotante, 10 studio V-Voga (www.j1l1us.com.cn) di Shanghai,
iI profumo, un flacone neobarocco black & silver. 4- Un flash
ispirato a una radura in mezzo alla foresta. 2 Olio d'argan e pa-
dalla passerella pie 2008 di Love Sex Money: petali, foglie
dina pavonia effetto "bacchetta magica" nel siero liftante Elisir
e rami bianchi sparsi a profusione su gonna e blusa total black.
Metaserum LYF Argan Care Code 457 (€ 88).3 Due in uno,
Con citazioni tra il folk e I'orientale (www.lovesexmoney.com).
5- Decor di pietre dure per iI romantico ramage sulla blusa
Crabtree &. EveIpa Naturals Botanical body polisher Mint,
fennel & ivy: docciaschiuma esfoliante con noccioli d'avocado e
in chiffon avorio. Dalla sfilata primavera/estate di Luciano
---
Soprani (www.lucianosoprani.it). 6- Di Lyn Harris, famosa e
oli d'edera, menta e finocchio (€ 22,50). 4 Nasce dal flore delia
ricercata creatrice scozzese di fragranze, la candela Citron
vite, Fleur de Vigne Bau fraiche energisante di Caudalie, fra-
granza per il corpo e per la casa (da € 21, in farmacia). 5 Verde
Citron Miller Harris: luce agrumata e frizzante, particolarmente " 5
adatta a una delle prossime serate estive. Con corolle
firmillgfilcecreme come l'estratto d'alga protettiva che racchiude, Sh •• Uennu-a
stilizzate impresse su vetro (€ 50; www.millerharris.com).
7 - Raffinato nella formula e nel pack con disegni a rilievo,
10- Nail enamel PA 627, smalto ad asciugatura rapida e lunga tenu-
ta (€ 20). (; Idea1e per restituire morbidezza e luminosita ai ca-
L'Occitane Lait perle Fleurs de Cerisier e
un dopobagno pelli secchi, L'Huile di 0paIis Paris, trattamento protettivo-ri-
idratante-iridescente, che lascia la pelle vellutata e dolcemente paratore all'olio di macadamia (da € 40, www.qpalisparis.com).
profumata ai fiori di ciliegio (€ 19). 8- II tratto infantile del 7 Pin che un'etichetta, una dichiarazione d'intenti per beauty
disegno contrasta con la ruvidita materica del gres porcellanato- addicted "responsabili": si chiama lVIy Life as a nature girl, l'olla
smaltato nella piastrella 60x60 Arkitessuto Ricamo di Ragno tonificante corpo del marchio califomiano Nature Girl ($ 38, in
(prezzo su richiesta, info www.ragno.it). 9- Sui flacone in vetro vendita su ·www.nature-girl.com). 8 Saponi "flower power": pro-
opalino di Sheer Stella di Stella McCartney, versione fumo di verbena e schiuma delicata per Gentle vegetal soap
estiva dell'omonima fragranza, sbocciano petali grafici di rosa: Lemon grass delia linea Natural Bath MiIIefiori (€ 9,20 confe-
un rimando esplicito al bouquet, costruito intorno aile note zione da 2, rww.milleflorimilano.com). 9 Insieme, dalla parte
delia rosa bianca (ed. Iimitata, € 51,80).10- Quando il merletto delle donne: Chilly Detergente intimo e la fondazione onlus
macrame sposa I'hi-tech: la sed uta Knotted Chair, disegnata Pangea sostengono un progetto quinquennale con l'obiettivo di
da Marcel Wanders per Cappellini, e
un connubio di informare e fornire sostegno igienico·sanitario alle abitanti del
artigianalita e tecnologia. La struttura di corda intrecciata distretto del Kappal in India. 10 Combattere i segni deli'eta nel
e composta da un'anima in fibre di carbonic e da uno strato modo pin naturale ... Aveda Green Science Firming face creme
di aramide, altra fibra super resistente utllizzata come rinforzo rinforza la barriera cutanea e attenua Ie linee di espressione con
per i pneumatlci (prezzo su richiesta, info www.cappellinLit). olio di argan ed estratto di cactus (€ 55).11 Sedersi sy un pra-
to anche in piena invemo? Sembra un fascio d' erba, 10 schiena1e
della sedia Jenette, realizzata con 900 asticelle flessibili in pvc.
Di Fernando e Humberto Campana per Edra (www.edra.com).

14. AR457
press talks
germAny

15. AR457
press talks
cAnAdA

16. AR457
press talks
romAniA

17. AR457
press talks
hong-Kong