ICON15 One Month Later: Lessons that Resonate
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Jennifer Lawhead (@jenlawhead) shares insights and takeaways from ICON 2015.
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ICON15 One Month Later: Lessons that Resonate
- 1. Takeaway 1: Experimedia Trend Create an experiment for your audience to reach their own conclusion. Pandora Experiment
- 2. Takeaway 2: Experience It’s not about your product or service. It’s all about the experience you provide. Takeaway 2: It’s a Sprint The average attention span is 9 seconds.
- 3. Takeaway 3: Humanization Think about marketing like dating.
Notas do Editor
- Brand are setting up experiments with their products and services to allow the customer to reach their own conclusion This allows your customer the power to tell a great story on your behalf – SO much more powerful The Pepsi Challenge was one of the first examples of this Dove is a master at it Pandora did a great one to showcase how mom is unique, which the subtle message that she deserves customized jewelry
- We have to hook them fast Get to the point– say something surprising, compelling Subject lines, headlines and clickability are important now more than ever This can be done through a visual, works, etc. How can we make something more beautiful? It’s OK to be different. What can we make them feel?
- It’s about looking at our customers/subscribers/followers through the lens of real, human interactions Be real, authentic, genuine, true On the first email, introduce yourself. Tell them what to expect. Tell them what to do next. This creates AUTHORITY, TRUST AND INTIMACY Show the your BEST stuff when selling If they’ve dropped off for awhile, take them out on date night We need a face to the company It’s about truly understanding people, and who knows this better than TTI?!