Pfizer NMDL Final Presentation
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NMDL Final
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Pfizer NMDL Final Presentation
- 2. Who is Pfizer? • Multinational pharmaceutical drug manufacturer, headquartered in NYC, New York • Specializes in pharmaceutical research • Largest prescription drug company by revenue and sales • Corporate goal is to sustainably improve lives by applying science to find therapies and cures cc: Marc_Smith - https://www.flickr.com/photos/49503165485@N01
- 3. Digital Objectives 1. Increase engagement 2. Tailor content offerings to draw a wider audience 3. Integrate social platforms to make it easy for users to engage with content
- 4. Current Issues With Pfizer's Strategy • Social media platforms are scattered; disintegrated • An overwhelming amount of diverse content is on their website • Low visitor engagement on Facebook, LinkedIn, and Twitter cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
- 5. Target Audience: -Working professionals -Tech savvy -Active on social media -30 to 45 year old male and females -Medical doctors & researchers cc: pennstatenews - https://www.flickr.com/photos/53130103@N05
- 6. NEW STRATEGY: An App! Develop a mobile and desktop app that integrates company website and social media cc: BritishAirways - https://www.flickr.com/photos/36000748@N08
- 7. Why Integrate Platforms? Integrating social media platforms will encourage the target audience to engage with content. By having everything in one place, visitors will feel more inclined to follow, comment, like, and share content, thus creating buzz and awareness about Pfizer.
- 8. App Features & Benefits Features: log in, profile, access to special content Benefits: increased engagement and brand awareness
- 9. Metrics & Evaluation • App downloads: first indicator of success. • Engagement with content on app: quantify how many users are commenting, liking, and sharing content. • Buzz: are people in the industry talking about us? What are they saying? cc: Rob Boudon - https://www.flickr.com/photos/88562024@N00
- 10. Budget Development costs: develop the idea, write the code, import all existing content from website, integrate social media platforms ($60,000) Design costs: employ responsive web design etiquette, make the app attractive and accessible ($100,000) Maintenance costs: cost to update design, fix bugs, and import new content ($3000/year)