Content marketing can be a powerful tool for businesses to use. But, how do you measure your success? Take a look inside for a few pointers.

1. How to Measure
Content
Marketing
Success:
Content marketing can be a powerful tool for businesses to
use. But, how do you measure your success?
Images from Google.com/ Google Images

2. Content Marketing:
Content Marketing can be a
PowerfulTool for:
Building
Brand
Awareness
Encouraging
Consideration
of a Product
or Service
Converting
Prospects into
Leads and
Customers
Compiled by Author from: marketingprofs.com

3. Awareness:
Awareness: Exposing New
People to a Brand,
Product or Service
Compiled by Author from: marketingprofs.com

4. Awareness:
93% of online experiences
begin with a search engine
There is a 25% decrease in
click-through rates from
content that’s in the first
position in search results
compared to the 5th position
Compiled by Author from: marketingprofs.com Images from Google.com

5. Awareness:
Outcomes:
Higher ranking and more
impressions in search
results
Steady increase in web
traffic from first-time
visitors
Social media engagement
increase in likes,
followers, upvotes, etc.
Compiled by Author from: marketingprofs.com

6. Awareness:
How to Improve Awareness
Boost search engine visibility by publishing quality content and
optimizing it regularly
Social media is an excellent content distributor: 60% of consumers
interact on social media with the brands they buy from
Use paid media tactics like Google AdWords, native advertising
and sponsored social media posts to reach new audiences
Compiled by Author from: marketingprofs.com Images from Google.com

7. Consideration:
Compiled by Author from: marketingprofs.com
Consideration: Inspiring Consumers
to Engage with
Content

8. Consideration:
Compiled by Author from: marketingprofs.com
The average reader
spends 37 seconds
reading a blog posts
Interested users will
spend more time with
your content if it’s
useful
74% of companies
indicate content
marketing increases
their inbound lead
quality and quantity
On average, B2B
buyers consume 10
pieces of content
before making a
purchasing decision

9. Consideration:
Compiled by Author from: marketingprofs.com
Outcomes:
Increased total
page views
Longer visit
duration
Lower bounce
rates
Content
downloads

10. Consideration:
Compiled by Author from: marketingprofs.com Images from Google.com
Case Studies eBooks FAQ Pages Newsletters Whitepapers
ContentTypes that Accelerate Consideration and Lead Generation

11. Conversion:
Compiled by Author from: marketingprofs.com
Conversion: When a Prospect
Completes an
Action

12. Conversion:
Compiled by Author from: marketingprofs.com Images from Google.com
Content marketing conversion rates are
6x higher that other methods
Content marketing costs 62% less that
traditional marketing and generates
about 3x as many leads
80% of business decisions makers prefer
to get company information in a series
of articles versus an advertisement

13. Conversion:
Compiled by Author from: marketingprofs.com
Outcomes:
Contact information
is provided
Replies to marketing
or sales emails
A sales conversion
takes place
Increase in number
of leads and sales

14. Conversion:
Compiled by Author from: marketingprofs.com
Scoring leads: involves assigning a
number to a marketing activity to help
determine when a lead is qualified and
ready for a sales conversation
It’s estimated that by 2020, customers
will manage 85% of their relationships
with a company without interacting
with a human

15. Work Cited:
All information in this PowerPoint was gathered
from the following source:
Forer, Laura. “How to MeasureYour Content
Marketing Efforts [Infographic].” MarketingProfs,
19 Mar. 2018,
www.marketingprofs.com/chirp/2018/33766/how-
to-measure-your-content-marketing-efforts-
infographic.