In this infographic we discuss four main consumer buying behaviors. These include: complex, dissonance reducing, habitual and variety seeking.

1. B U Y E R B E H A V I O R T Y P E S
5C O N S U M E R B U Y I N G B E H A V I O R
4
3
2
1C o m p l e x
B u y e r
B e h a v i o r
This behavior is present when
there are many brand differences
& high consumer involvement
Consumers develop their beliefs,
form attributes about a product &
collect information about features
to make a purchase decision
Marketers can use print media to
influence buyers with this
behavior
FIve types of buyer behaviors that can help marketers better
market to consumers.
D i s s o n a n c e
R e d u c i n g
B u y i n g
B e h a v i o r
This stems from there being few
brand differences & high
consumer involvement
Products bought tend to be
expensive or risky but because of
lack of differences, purchases are
made quickly
Marketers should provide beliefs
& evaluations that help consumers
feel good about their purchase
H a b i t u a l
B u y i n g
B e h a v i o r
This is created when there are few
brand differences & low consumer
involvement
Products bought tend to be low-
cost & frequently purchased
Consumers are passive recipients
of information provided by TV and
print ads
Ad repetition creates brand
familiarity rather than brand
conviction
V a r i e t y
S e e k i n g
B u y e r
B e h a v i o r
Occurs when there are many
brand differences & consumer
involvement is low
Buyers switch brands more & it
occurs because consumers want
variety
Market leaders will encourage
habitual buying by dominating
shelve space in stores
Challenger firms will encourage
variety buying by offering deals
Sources: http://isngs.com/consumer-buying-behaviours-types/, http://managementation.com/4-types-of-consumer-buying-behavior/
http://www.yourarticlelibrary.com/consumers/consumer-buying-behaviours-4-important-types-of-consumer-buying-behaviours/22153/
https://eeledge.wordpress.com/marketing-concepts/consumer-buyer-decision-process/