This document discusses the importance of CEOs being marketing champions. It notes that CMOs only have an average tenure of 23 months. It then outlines various responsibilities and roles of effective marketing leaders, including aligning company capabilities with customer needs, injecting value before products launch, and driving business growth. The document emphasizes the need for marketing leaders to understand their strengths and focus, and lists attributes of those who drive superior revenue growth. It provides a checklist of metrics and indicators for marketing accountability and influence. Finally, it discusses key areas marketing should focus on, such as pricing, conversions, compelling events, and aligning product, channels, promotion and transactions to meet sales quotas.