Online Marketing for Property Developers

20 November 2008 Jennifer E Storey ABN 34 760 388 455 e - JenniferEStorey@yahoo.com.au Optimise for Online: Property Developers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary 06/06/09 [email_address]

[object Object],Where are we now? 06/06/09 [email_address]

[object Object],Where are we now? What matters most? 06/06/09 [email_address] Ad Spend Ad Spend Ad Spend = Return on your Spend (ROI) Conversion

[object Object],Where are we now? What matters to marketers & companies? Who understands me & what I want? 06/06/09 [email_address] Ad Spend Ad Spend ROI Conversion Ad Spend =

[object Object],[object Object],Who are your customers? 06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who are your customers? ,[object Object],[object Object],06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],Who are your customers? Web 2.0 ~ Social Media 06/06/09 [email_address]

[object Object],[object Object],How do I find customers? 06/06/09 [email_address] How Who’s that? Industry relevant portals & directories RealEstate.com.au Online display advertising SMH, Courier Mail etc Search engines Google, Yahoo!, MSN Live etc

[object Object],How do customers find you? 06/06/09 [email_address] Search Engine Marketing / SEM Search Natural Listings / SEO Pay Per Click model Both science & art Text based ads appearing to accompany search results Your ranking in the results returned by a search engine for a particular search phrase SEO SEM Sweet Spot

[object Object],[object Object],[object Object],How do customers find you? 06/06/09 [email_address] Natural Listings = SEO Paid Ads = SEM

[object Object],How do customers find you? ,[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],How do customers find you? ,[object Object],[object Object],Investment Property Investment Property Investment Unit Investment apartment Investment flat Investment townhouse Investment house ? 06/06/09 [email_address]

[object Object],How do customers find you? Organic Ranking Visibility Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20% Side sponsored ad visibility 1 – 50% 2 – 40% 3 – 30% 4 – 20% 5 – 10% 6 – 10% 7 – 10% 8 – 10% ,[object Object],[object Object],[object Object],(shown in a percentage of participants looking at a listing in this location) 06/06/09 [email_address]

[object Object],Now you’ve found them ,[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do customers want? 06/06/09 [email_address]

What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do customers want? 06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do customers want? 06/06/09 [email_address]

[object Object],[object Object],What do customers want? Embrace the process you undertake! 06/06/09 [email_address] VS

[object Object],What do customers want? Design Concept Construction Site Display Available Building Complete ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],What do customers want? ,[object Object],06/06/09 [email_address]

[object Object],What do customers want? ,[object Object],Note the use of ‘aspirational’ elements such as the Alessi Juicer on bench, to sell the dream. 06/06/09 [email_address] ,[object Object]

[object Object],What do customers want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All tactics present the opportunity to gather customer email addresses for further direct marketing 06/06/09 [email_address]

[object Object],[object Object],What do customers want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

What do customers want? 06/06/09 [email_address]

[object Object],[object Object],What do customers want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],[object Object],What do customers want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],What do customers want? 06/06/09 [email_address]

[object Object],[object Object],What do customers want? 06/06/09 [email_address]

[object Object],[object Object],How do you measure success? Unique Visitors Content/Tools Usage Database Growth Leads Sale Click-thru/Point of Origin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],5 Essential Take Outs 06/06/09 [email_address]

Jen Storey ~ Strategy ~ eCommerce ~ Marketing

Interactive Minds holds monthly events where you can network, learn from talented industry speakers and share experiences. Find out more and join our events update email at www.interactiveminds.com.au ,[object Object],[object Object],[object Object],[object Object],NOVEMBER EVENT Interactive Trends: 2008 in Review + Predictions for 2009 When: Friday 27 November Time: 5:30 – 8:00pm Where: Code Bar, CBD Hotel, Fortitude Valley Cost: $65 (includes beer, wine, food) Tickets only available online at: www.interactiveminds.com.au 06/06/09 [email_address]

NOVEMBER EVENT Interactive Trends: 2008 in Review + Predictions for 2009 When: Friday 27 November Time: 5:30 – 8:00pm Where: Code Bar, CBD Hotel, Fortitude Valley Cost: $65 (includes beer, wine, food) Tickets only available online at: www.interactiveminds.com.au ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.interactiveminds.com.au 06/06/09 [email_address]

Online Marketing for Property Developers

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Online Marketing for Property Developers