1. Jack's Frozen
Pizza
Jennifer Dineen
Taylor Harvey
Gemma Wilson

2. Insightful Integrated Multimedia
Messaging
Consumer-centric
Relevant, Respectful and Timely
Print. Digital. TV. Social Media. Radio. Streetcorner.

3. Jennifer Dineen
Runner. Cheesecake connoisseur. Occasional Guitar Hero
rockstar. Foursquare mayor of Chipotle.
Aspiring account planner. Dream account: Oreo. Favorite
campaign: Oreo "Daily Twist" by DraftFCB.
Specializations: Planning and strategy.

4. Taylor Harvey
I’m a New Jersey transplant who is developing a severe cheese curd
dependency here in Wisconsin’s capitol city. An aspiring journalist, I spent the
past four years in The Daily Cardinal’s newsroom, and I’m now an intern for
Isthmus & a desk editor at The Madison Commons. I love a good book, The
New York Times, South Africa & the beach.

5. Gemma Wilson
Specialties:
• Digital design
• Web marketing
• Social media
• Event planning
Account Manager/ Creative Director
Small/Mid-sized firm
Recovering couch potato
Mani/Pedi-phile
Animal lover OBSESSED!!!
"All the world is a stage."
UW School of Journalism &
Mass Communication - JBA
Strategic Communication
certificate in Digital Studies

6. Jack's Frozen Pizza
Néstlé
•
•
Icon of the Midwest
1960 - Little Chute, Wisconsin
o
•
•
Still made in WI
Real Wisconsin cheese
Family Favorite
o
Strong loyalty
Jack's Original
Jack's Naturally Rising
Jack's Half and Half

7. Key Insights
- Percentage of households consuming frozen brands increased from 62
to 66% between 2007-2009, but decreased 2.9% between 2010-2011
- A market analysis ranked Jack's Original 6th out of 10 frozen pizza
brands in terms of sales in 2012
- Frozen pizza industry is projected to grow as demand for convenient
meals increases
- Jack's is at least $2 cheaper than most competitors
- Jack's 100% real Wisconsin cheese sets it apart from many
competitors

8. S.W.O.T.
Strengths
- High levels of brand devotion
- Low-cost
- Strong Midwest following
- Until recently, indicated "best" of cheap
pizzas
Weaknesses
- Steadying economy = lower frozen pizza
sales
- Simpler, lower-quality ingredients than
most competitors
- Recent issues with quality control
Opportunities
- Low cost and bulk packaging
- Simplicity
Threats
- Palermo's Pizza offering similar bulk
purchasing deals
- Trend towards gourmet pizzas

9. Print Advertisements
"Grab Jack's"

10. Snack
for One

11. Dinner
for Four

12. Pizza Party
For More!

13. Billboards and
Installations
"Follow the Good Stuff"

14. Billboard

15. Grocery Store Installation
(message on freezer case)

16. Online Banner
Advertisements
"Catch the Savings"

18. Engagement with
the brand's
Facebook
Opportunities for
continuance.

19. Radio Advertisements
"Jack's Pizza is a Classic"

20. Jackety Jack's
AUDIO FILE
To the tune of Yakety Yak by The
Coasters:
Jack’s Frozen Pizza is the best.
We taste much better than the rest
Made with cheese that will impress
Cuz we come straight from the Midwest.
Jackety Jack’s
Is the Best.
You're comin home real late at night,
and you're searchin for a bite,
you know Jack’s Pizza is the best
ready in 10 minutes or less
Jackety Jack’s
Is the Best.

21. Do You Love Meat?
AUDIO FILE
To the tune of "Do You Love Me?" by The
Contours:
Do you love meat?
(on your frozen pizza)
Do you love cheese?
(real Wisconsin cheese-ah)
Do you love pizza?
(Do you love it?)
Why don’t you buy Jack’s (Jack’s) (Jack’s)
Jack’s Frozen Pizza!
(The Works, The Works)
Try ‘em all baby
(Supreme’s a dream)
When I run out, they go crazy
(Half & Half)
Why don’t you run and go get some Jack’s.

22. Jack's Pepperoni
AUDIO FILE
To the tune of Larry William's "Bony
Maronie":
My favorite pizza is Jack’s Pepperoni,
Stacked with meat, this pizza’s no
phoney,
20 minutes 'til it's ready once the oven
turns on,
I better make another 'cause it's already
gone
If you love meat, and you love cheese,
You’re in luck - Jack’s has these,
Now family dinners are a breeze

23. Television
Advertisements
"Protect Your Home From Hunger"

24. Severe Hunger Alert

27. Breaking News: Wife/mother explodes, could have
been prevented with Jack's Pizza purchase

29. The Fight Against Husband Hunger