Video Marketing, What's Your Strategy - Create, Curate, and Convert using Online Video. Presentation from The Aesthetic Meeting, Montreal, Canada, 2015.
We cover why video marketing, how to create video, how to leverage video in your other marketing channels, and how to measure your video so you can stay relevant and successful using video.
This document outlines a 5-step process for improving image SEO: 1) curating content by sharing images on social media, 2) optimizing alt text and title tags, 3) syndicating images on sites like Pinterest and Instagram, 4) building backlinks to the images, and 5) taking a free 25-day SEO course to learn more advanced techniques. The benefits of image SEO include getting more traffic from competitive keywords, establishing authority in a niche, and getting images featured in rich snippets.
The document provides tips for marketing a product before its launch through social media presence, targeted channels, Slideshare, Quora, Wikipedia, Hacker News, Powtoon videos, and staying connected with potential customers. Some key strategies include monitoring social media buzz, using scheduling tools to improve social media presence, posting educational content on Slideshare with links to the product, answering questions and providing content about the product on Quora, publishing blog posts on Hacker News that could gain visibility, and creating inspiring videos on Powtoon to promote the product and drive more subscribers.
Mini Tech Tools Session at Akirachix MeetupMelissa Tully
This document provides an overview of social media tools and strategies for non-profits and organizations. It recommends having an expert help set up accounts, communicating regularly, and dedicating time to social media. The document also discusses popular social media sites like Facebook, Twitter, YouTube, and blogs and how they can be used to promote causes, connect with supporters, and share information.
1. The document provides 5 tips for skyrocketing your YouTube channel and reaching 1,000 subscribers easily. The top tip is to build videos around a single keyword or topic to get maximum traffic and grow your audience.
2. The second tip is to reformat existing quality content into video format to build your channel more easily.
3. The third and favorite tip is to promote your YouTube videos on other social media channels to cross-promote and get free subscribers.
4. The last two tips are to use your own face in videos to connect with audiences and to use catchy thumbnails with highlighted text and images to boost click-through rates.
You Made a Video, Now What? session presented at NTEN Nonprofit Technology Conference April 27, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)
In recent years, YouTube has made some major changes to its algorithm. These changes have had a significant impact on how videos are ranked and discovered. So, what do these changes mean for content creators?
How to Broadcast Your Business on YouTube (Hunter Walk)SMASH Summit
Hunter Walk discusses YouTube's content strategy as the third largest website and second largest search engine. He recommends either creating engaging content yourself or helping others create content for your channel. Some tips include uploading different video types to your channel like demos, interviews, and behind-the-scenes content. He also suggests using metadata like descriptions and tags, cross-promoting videos on other platforms, and paying to promote top videos to help them get more views organically. Companies have found success creating many videos and getting thousands of daily views, which can replace sales reps. Partnerships can also help grow a channel.
5 Easy steps to increase your blog trafficMSNZ Ltd.
This slide will be helpful to bloggers who are struggling to get traffic on their blogs. There are many people who are lost in the jungle of SEOs, Back linking etc. At times, we tend to make things too complicated and in that process we ignore real simple things that can very easily get more targeted traffic.
This document outlines a 5-step process for improving image SEO: 1) curating content by sharing images on social media, 2) optimizing alt text and title tags, 3) syndicating images on sites like Pinterest and Instagram, 4) building backlinks to the images, and 5) taking a free 25-day SEO course to learn more advanced techniques. The benefits of image SEO include getting more traffic from competitive keywords, establishing authority in a niche, and getting images featured in rich snippets.
The document provides tips for marketing a product before its launch through social media presence, targeted channels, Slideshare, Quora, Wikipedia, Hacker News, Powtoon videos, and staying connected with potential customers. Some key strategies include monitoring social media buzz, using scheduling tools to improve social media presence, posting educational content on Slideshare with links to the product, answering questions and providing content about the product on Quora, publishing blog posts on Hacker News that could gain visibility, and creating inspiring videos on Powtoon to promote the product and drive more subscribers.
Mini Tech Tools Session at Akirachix MeetupMelissa Tully
This document provides an overview of social media tools and strategies for non-profits and organizations. It recommends having an expert help set up accounts, communicating regularly, and dedicating time to social media. The document also discusses popular social media sites like Facebook, Twitter, YouTube, and blogs and how they can be used to promote causes, connect with supporters, and share information.
1. The document provides 5 tips for skyrocketing your YouTube channel and reaching 1,000 subscribers easily. The top tip is to build videos around a single keyword or topic to get maximum traffic and grow your audience.
2. The second tip is to reformat existing quality content into video format to build your channel more easily.
3. The third and favorite tip is to promote your YouTube videos on other social media channels to cross-promote and get free subscribers.
4. The last two tips are to use your own face in videos to connect with audiences and to use catchy thumbnails with highlighted text and images to boost click-through rates.
You Made a Video, Now What? session presented at NTEN Nonprofit Technology Conference April 27, 2009 by Michael Hoffman, CEO, See3 Communications (http://www.see3.net)
In recent years, YouTube has made some major changes to its algorithm. These changes have had a significant impact on how videos are ranked and discovered. So, what do these changes mean for content creators?
How to Broadcast Your Business on YouTube (Hunter Walk)SMASH Summit
Hunter Walk discusses YouTube's content strategy as the third largest website and second largest search engine. He recommends either creating engaging content yourself or helping others create content for your channel. Some tips include uploading different video types to your channel like demos, interviews, and behind-the-scenes content. He also suggests using metadata like descriptions and tags, cross-promoting videos on other platforms, and paying to promote top videos to help them get more views organically. Companies have found success creating many videos and getting thousands of daily views, which can replace sales reps. Partnerships can also help grow a channel.
5 Easy steps to increase your blog trafficMSNZ Ltd.
This slide will be helpful to bloggers who are struggling to get traffic on their blogs. There are many people who are lost in the jungle of SEOs, Back linking etc. At times, we tend to make things too complicated and in that process we ignore real simple things that can very easily get more targeted traffic.
There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future.
In this presentation, Avishai Sam Bitton of Imonomy, presents "How to use SEO to get your content discovered".
This document provides 5 tips for creating a viral blog post. The tips are to 1) determine what kind of attention you want for your blog, whether controversial or reputable, 2) consistently create good quality, unique content with a personal touch to increase the chances of posts going viral, 3) write headlines that grab attention and entice readers to click, 4) use good images and video like infographics to make posts notable, and 5) leverage social media by sharing compelling posts on topics people can relate to in order to get your content widely spread and shared over and over again.
Blog traffic: How I went from 0 to 700,000+ visitorsMarko Saric
This document provides tips for growing blog traffic from 0 to 700,000+ visitors. It recommends choosing a keyword-rich domain name. WordPress is advised as it handles SEO mechanics well. Tips include optimizing permalinks, writing valuable and shareable content regularly, actively promoting the blog on social media, commenting on other blogs, and guest posting on bigger blogs. Patience and consistency are key, as results may not be seen until sticking with blogging for a period of time. Security best practices like regularly updating WordPress are also advised.
WordPress is free and easy to use blogging and content management system. It allows users to quickly install and begin posting blog posts and pages within 5 minutes. Key features include spam protection, custom themes, plugins, multiple authors, password protected posts, importing from other systems, comments, trackbacks/pingbacks, custom URLs, SEO optimization, internal search, and more. The document provides contact information for Katika Saiseni, Business Director at MediaCom Interaction, who welcomes the reader to WordPress.
Instagram is the most popular social media network for sharing pictures and a great way for brands to reach their audience. As the popularity of the app rises, Instagram is making changes to how users see their feeds.
This presentation focuses on the social media strategies for mera medicare. It involes the do's and dont's to be followed by Mera Medicare to widen its reach to greater audience through its activities on social networking sites.
This document provides tips and information for marketing videos on YouTube. It discusses filling out video titles, descriptions and tags to optimize search engine results. It also recommends completing your YouTube profile, responding to other videos, embedding videos on websites and social media to expand their reach. Specific tips include using branding in videos, including your URL, writing catchy titles with keywords, providing valuable content, and always including a link in video descriptions. The overall goal is to get more views and exposure for videos on YouTube and beyond.
I'm often asked why someone should consider liveblogging versus live tweeting an event. I've put together a quick presentation based on a lot of great feedback over the years that will hopefully help. I'd love to hear from you if you find this useful. You're also welcome to test out Blyve for your live events here: http://blyve.com
This document provides information about video marketing, including tips, tools, and sites for video marketing. It discusses how video marketing can increase sales, improve search engine rankings, extend time on websites, and enable social sharing. Specific tips are provided, such as making titles attention-grabbing, providing excellent content, including website URLs in videos, using branding, and embedding videos on websites to increase views.
This document provides 30 tips for improving Twitter marketing. Some key tips include hopping on trending topics by following relevant hashtags and sharing thoughts, scheduling tweets ahead of time using free management tools, creating graphic templates for tweets using tools like Canva, optimizing blog post titles for Twitter by keeping them short with keywords and hashtags, keeping videos under two minutes with engaging visuals, using Twitter to find a target audience by following hashtags of interest, and running Twitter contests to engage audiences. The overall document provides numerous strategies for using Twitter effectively as a marketing and engagement tool.
The document provides tips for growing traffic to a blog, including determining your niche and audience, creating compelling content through headlines and images, driving traffic through links and comments, and promoting your blog on social media platforms like Twitter and LinkedIn. The main strategies emphasized are consistently creating and updating quality content, engaging with your audience and other bloggers, and networking to build relationships and increase traffic.
This PPT will tell you how to use your blog post or articles to generate money any tons of traffic coming for your website and sales page etc. for more seo tips and link building tips please visit to my website http://www.crunchyblogger.com
How to Quickly Find Awesome Ideas for Your BlogSteve Williams
This document is about idea generation for your blog post writing.
Here is a brief overview of what you will get from this document:
• Idea generation tips
• How to overcome your writer’s block
• The types of blog posts you need to write
• Copywriting techniques
• Ideas to create headlines
• Tips about lead magnets
• Evergreen content ideas
• Grammar and readability suggestions
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
The document provides 10 tips for live tweeting webinars: 1) Advertise beforehand, 2) Ask for retweets, 3) Count down to the event start time, 4) Tell attendees about the tweeting, 5) Invite questions from attendees and non-attendees, 6) Use a consistent hashtag, 7) Ask questions to promote discussion, 8) Use second person pronouns to engage people, 9) Retweet appropriate replies, and 10) Thank attendees afterwards and promote future events. Following these tips can help drive more people to sign up for webinars based on what they see on Twitter.
This document provides guidelines for presenters on how to effectively engage conference attendees through the use of social media during presentations. It recommends including the conference hashtag on introductory slides and the presenter's social media handle. Presenters should model shareable content by including quote slides for sharing. They should give attendees time to reflect and share on social media throughout the presentation. Strategic "aha moments" should be embedded that attendees will want to share. Depending on comfort levels, presenters can signal when a tweetable moment occurs. Techniques like sketchnoting, exit tickets and thinking routines can also encourage social sharing to expand the discussion.
How to Upload Presentations in SlideShare and Embed in your Wordpress BlogAimee Emejas
This document provides a tutorial on how to upload presentations to SlideShare and embed them into a WordPress blog. It outlines the steps to create a SlideShare account, upload a presentation file, copy the embed code, and paste it into a new blog post on WordPress. The full tutorial includes instructions on logging into SlideShare with LinkedIn, selecting files to upload, adding tags for discoverability, and publishing the presentation on SlideShare before navigating to WordPress and creating a new post to display the embedded slideshow.
This document provides tips and best practices for search engine optimization (SEO). It discusses the importance of keyword research and analysis, building relevant backlinks, optimizing press releases and videos, and analyzing SEO results using Google Analytics. The key recommendations are to research relevant keywords, build links from authoritative sites on similar topics, optimize content like videos and press releases with target keywords, and regularly measure SEO performance using analytics tools. Mastering these SEO basics requires ongoing effort to stay up to date as search engine algorithms change.
A quick guide to making your Twitter profile align with your professional life. You can find more tips on this topic here: https://blog.passle.net/post/102e6g6/3-steps-to-transform-your-personal-social-media-accounts-into-professional-ones
There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future.
In this presentation, Avishai Sam Bitton of Imonomy, presents "How to use SEO to get your content discovered".
This document provides 5 tips for creating a viral blog post. The tips are to 1) determine what kind of attention you want for your blog, whether controversial or reputable, 2) consistently create good quality, unique content with a personal touch to increase the chances of posts going viral, 3) write headlines that grab attention and entice readers to click, 4) use good images and video like infographics to make posts notable, and 5) leverage social media by sharing compelling posts on topics people can relate to in order to get your content widely spread and shared over and over again.
Blog traffic: How I went from 0 to 700,000+ visitorsMarko Saric
This document provides tips for growing blog traffic from 0 to 700,000+ visitors. It recommends choosing a keyword-rich domain name. WordPress is advised as it handles SEO mechanics well. Tips include optimizing permalinks, writing valuable and shareable content regularly, actively promoting the blog on social media, commenting on other blogs, and guest posting on bigger blogs. Patience and consistency are key, as results may not be seen until sticking with blogging for a period of time. Security best practices like regularly updating WordPress are also advised.
WordPress is free and easy to use blogging and content management system. It allows users to quickly install and begin posting blog posts and pages within 5 minutes. Key features include spam protection, custom themes, plugins, multiple authors, password protected posts, importing from other systems, comments, trackbacks/pingbacks, custom URLs, SEO optimization, internal search, and more. The document provides contact information for Katika Saiseni, Business Director at MediaCom Interaction, who welcomes the reader to WordPress.
Instagram is the most popular social media network for sharing pictures and a great way for brands to reach their audience. As the popularity of the app rises, Instagram is making changes to how users see their feeds.
This presentation focuses on the social media strategies for mera medicare. It involes the do's and dont's to be followed by Mera Medicare to widen its reach to greater audience through its activities on social networking sites.
This document provides tips and information for marketing videos on YouTube. It discusses filling out video titles, descriptions and tags to optimize search engine results. It also recommends completing your YouTube profile, responding to other videos, embedding videos on websites and social media to expand their reach. Specific tips include using branding in videos, including your URL, writing catchy titles with keywords, providing valuable content, and always including a link in video descriptions. The overall goal is to get more views and exposure for videos on YouTube and beyond.
I'm often asked why someone should consider liveblogging versus live tweeting an event. I've put together a quick presentation based on a lot of great feedback over the years that will hopefully help. I'd love to hear from you if you find this useful. You're also welcome to test out Blyve for your live events here: http://blyve.com
This document provides information about video marketing, including tips, tools, and sites for video marketing. It discusses how video marketing can increase sales, improve search engine rankings, extend time on websites, and enable social sharing. Specific tips are provided, such as making titles attention-grabbing, providing excellent content, including website URLs in videos, using branding, and embedding videos on websites to increase views.
This document provides 30 tips for improving Twitter marketing. Some key tips include hopping on trending topics by following relevant hashtags and sharing thoughts, scheduling tweets ahead of time using free management tools, creating graphic templates for tweets using tools like Canva, optimizing blog post titles for Twitter by keeping them short with keywords and hashtags, keeping videos under two minutes with engaging visuals, using Twitter to find a target audience by following hashtags of interest, and running Twitter contests to engage audiences. The overall document provides numerous strategies for using Twitter effectively as a marketing and engagement tool.
The document provides tips for growing traffic to a blog, including determining your niche and audience, creating compelling content through headlines and images, driving traffic through links and comments, and promoting your blog on social media platforms like Twitter and LinkedIn. The main strategies emphasized are consistently creating and updating quality content, engaging with your audience and other bloggers, and networking to build relationships and increase traffic.
This PPT will tell you how to use your blog post or articles to generate money any tons of traffic coming for your website and sales page etc. for more seo tips and link building tips please visit to my website http://www.crunchyblogger.com
How to Quickly Find Awesome Ideas for Your BlogSteve Williams
This document is about idea generation for your blog post writing.
Here is a brief overview of what you will get from this document:
• Idea generation tips
• How to overcome your writer’s block
• The types of blog posts you need to write
• Copywriting techniques
• Ideas to create headlines
• Tips about lead magnets
• Evergreen content ideas
• Grammar and readability suggestions
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
The document provides tips for landing a presentation on the front page of SlideShare to maximize views and traffic. Key tips include spending extra time on the title and cover page to grab attention, optimizing the presentation with keywords, making presentations longer with fewer slides, embedding links to encourage sharing, choosing a narrow topic, timing uploads to get full-day exposure, leveraging guest blogging, using appealing design, and promoting on social media like Twitter and LinkedIn. Following these tips can result in more traffic, better search rankings, increased followers, and stronger brand recognition.
The document provides 10 tips for live tweeting webinars: 1) Advertise beforehand, 2) Ask for retweets, 3) Count down to the event start time, 4) Tell attendees about the tweeting, 5) Invite questions from attendees and non-attendees, 6) Use a consistent hashtag, 7) Ask questions to promote discussion, 8) Use second person pronouns to engage people, 9) Retweet appropriate replies, and 10) Thank attendees afterwards and promote future events. Following these tips can help drive more people to sign up for webinars based on what they see on Twitter.
This document provides guidelines for presenters on how to effectively engage conference attendees through the use of social media during presentations. It recommends including the conference hashtag on introductory slides and the presenter's social media handle. Presenters should model shareable content by including quote slides for sharing. They should give attendees time to reflect and share on social media throughout the presentation. Strategic "aha moments" should be embedded that attendees will want to share. Depending on comfort levels, presenters can signal when a tweetable moment occurs. Techniques like sketchnoting, exit tickets and thinking routines can also encourage social sharing to expand the discussion.
How to Upload Presentations in SlideShare and Embed in your Wordpress BlogAimee Emejas
This document provides a tutorial on how to upload presentations to SlideShare and embed them into a WordPress blog. It outlines the steps to create a SlideShare account, upload a presentation file, copy the embed code, and paste it into a new blog post on WordPress. The full tutorial includes instructions on logging into SlideShare with LinkedIn, selecting files to upload, adding tags for discoverability, and publishing the presentation on SlideShare before navigating to WordPress and creating a new post to display the embedded slideshow.
This document provides tips and best practices for search engine optimization (SEO). It discusses the importance of keyword research and analysis, building relevant backlinks, optimizing press releases and videos, and analyzing SEO results using Google Analytics. The key recommendations are to research relevant keywords, build links from authoritative sites on similar topics, optimize content like videos and press releases with target keywords, and regularly measure SEO performance using analytics tools. Mastering these SEO basics requires ongoing effort to stay up to date as search engine algorithms change.
A quick guide to making your Twitter profile align with your professional life. You can find more tips on this topic here: https://blog.passle.net/post/102e6g6/3-steps-to-transform-your-personal-social-media-accounts-into-professional-ones
The document discusses the steps to create a basic first Android app. It includes creating an Android project in Eclipse, configuring the AndroidManifest.xml file to define app components and permissions, and adding string resources for text labels. The AndroidManifest.xml defines the app package name, minimum and target SDK versions, launcher activity, and application components. String resources are used to store text labels and are referenced in the manifest.
The document provides information about video marketing on YouTube. It discusses how YouTube is the largest video sharing platform and outlines strategies for marketing videos on YouTube effectively. These include optimizing video titles with keywords, providing valuable content, including website URLs in videos, using branding, writing descriptive text with links, and embedding videos on other sites to expand reach. The goal is to get videos exposure through YouTube's algorithms and drive traffic to external sites.
Reasons why using videos is good on social media platforms!Sinema Films
Social media platforms are increasingly preferred by today’s audience. Why? Because it has a lot of unique content which is highly appreciated by the audience.
The document discusses how video has changed for social media compared to traditional video. It notes that technology has advanced, allowing museums to produce more short videos in-house to share on platforms like YouTube. While the format has changed, video still allows stories to be told and connects with viewers emotionally. It provides tips for creating effective videos, such as understanding the objective and focusing on informational or story-driven content. The document advises determining whether to produce videos in-house or hire a professional based on the goals and intended audience.
The document provides an overview of how individuals and businesses can use popular social media tools like blogs, Facebook, YouTube, and Twitter to promote themselves and their brand. It discusses what each platform is used for, examples of how some companies have successfully used various social media to increase sales and gain followers, and tips for creating engaging content on different social media. The document also advertises a two-day social media essentials workshop that will teach attendees how to use these various platforms effectively.
The document discusses using video content marketing strategies. It provides tips for creating effective video marketing content, including taking advantage of branding opportunities by including logos in videos, adding URLs to videos, writing attention-grabbing titles, providing valuable educational content, including links in video descriptions, distributing videos beyond just YouTube, and embedding videos on websites. Research findings are presented showing that most companies now use video marketing and three-quarters of people share video content on social media platforms like Facebook and Twitter.
The document provides information about using video marketing effectively. It discusses tips for video marketing such as taking advantage of branding opportunities by including logos in videos, adding URLs, writing attention-grabbing titles, providing valuable content, including links in video descriptions, sharing videos beyond YouTube by embedding on websites, and how video marketing can improve brand perception and engagement. The results of a survey found that over two-thirds of companies now use video marketing and most plan to use more video content.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
This document discusses the power of video marketing and provides tips for effective video marketing. It begins by listing the top 10 reasons why video marketing is powerful, including that 46% of people are more likely to seek information after seeing a video and having video on a landing page makes it 53% more likely to rank on the first page of Google. It then provides 6 tips for video marketing, such as making the title attention-grabbing, providing excellent content, including the URL in the video, using branding, providing an HTML link, and embedding videos on websites beyond just YouTube.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
Grow Nebraska Social Media Updated Version Nguestbf8a85e
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website listings and critiques. The document discusses using social media like Facebook, Twitter, blogs and video to help businesses connect with customers and increase their online presence. It provides tips on using these tools and emphasizes creating engaging content to draw customers.
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website assistance and social media workshops. The document discusses the importance of using social media and websites for business and provides tips on using platforms like Facebook, Twitter, blogs, Flickr and YouTube to engage customers and increase traffic.
2010 Grow Nebraska Social Media Updated Version NLiz Martin
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website listings and critiques. The document discusses using social media like Facebook, Twitter, blogs and video to help businesses connect with customers and increase their online presence. It provides tips on using these tools and emphasizes creating engaging content to draw customers.
This document provides an overview of video marketing and outlines 6 key parts: video creation, audience development, discoverability optimization, sharing/distribution, advertising, and conversion. It emphasizes that video marketing is about creating helpful, entertaining, and authentic content that connects with audiences and answers their questions. It also stresses growing audiences over time through consistent publishing, understanding who your viewers are, optimizing content to be discoverable via search and recommendations, sharing content widely, using low-cost video ads, and leveraging video in the conversion process.
This document provides information and tips about using YouTube for video marketing. It discusses using YouTube tools like titles, tags and calls to action to promote videos. It also recommends promoting videos on social media, your website, blogs and through collaboration. Additional tips include making titles catchy, providing valuable content, including your URL in videos, using branding, and embedding videos on your website to drive more views. The overall document offers best practices for marketing videos on YouTube and driving traffic to your business.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11Debbie Brown
This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
11. Be It: Use Conversation,
Stories, Education
Own it: Don’t let others
license your content
12.
13. Plan It: Know what you are
filming before the day you
shoot
Be It: Use Conversation,
Stories, Education
Own it: Don’t let others
license your content
Ten years ago, I was flying to Sisters, OR from Seattle for two day. We were creating two new commercials for a product launch. We had a $300,000 dollar budget. We flew to Sisters because it had the biggest video camera boom west of the Mississippi. We were meeting our Director, Producer, Writer, camera crew, sound crew, lighting crew, talent, wardrobe, make-up food person. It was a huge production.
Today, when people want to launch a product, it doesn’t have to be a big production to be just as successful. And that’s what I’m here to talk about.
I am Jen Longtin, Founder of HD Medical Marketing. I am sponsored by Dr. Richard Rand, a plastic surgeon from Bellevue, WA and it’s a pleasure to be here.
My goal for today is to share how to create, curate and convert new patients using video marketing.
But why video marketing? Do we really need to figure one more marketing tool out to keep our practice going?
When I was in Sisters, OR, there was no such thing as video marketing. It is considered the fastest growing marketing medium in history. Faster than TV, PPC, Radio, or Social media. For example, YouTube just celebrated it’s tenth birthday this year. By year one, it was purchased by Google for 1.65 billion. Today….
It has more than 300 hours of video added every minute to it’s platform. YouTube is not only a video platform it is the second largest search engine in the world, only second to Google (who owns YouTube!).
And a recent study by TNS found that of women between the ages of 18-54 (who is an ideal demographic for this industry) 3 out of 5 went to YouTube when looking for an answer to a question. 3 out of 5 women went to YouTube to search for an answer to their question. Second largest search engine in the world - if you are not there, you are missing a great opportunity.
Women 18-34: 3 in 5 moms use online video to answer questions
Even Facebook recognizes that video is the direction of content sharing. Recently, Mark Zuckerberg was quoted saying “A lot of content people share will be video” - and after the recent update with auto-play added to Facebook video, with 1 Billion views per day, they now receive more views per day that YouTube.
Sharing is different in the aesthetic industry - not a lot of people sharing a friends’ breast augmentation journey but it’s still worth noting that…
Video is shared 12 times more than text and blog links COMBINED. In communities where whisper topics are supported like RealSelf, you can see video taking off…
RealSelf launched their video platform in 2014 and in a year they have more than 4,000 videos from doctors, dentists and the community.
Why are these videos important to doctors on RealSelf? 52% consumers say video increased their confidence in purchase.
And finally, why video? You. When I was a marketing director at the same company, I got a call from a company that wanted to take me to coffee and tell me about their new online product. Their name was Google. They were pitching me on PPC advertising. Because I was at a start-up and we were aggressively trying to manage our numbers, I tested PPC and with their help, we were the fastest growing private company in WA 3 years in a row. Online video and video advertising is growing faster than PPC.
And one more stat, MarketingSherpa studied the value of video and found that potential customers who watched a product video were 174% more likely to convert than customers who did not.
So now that we understand the “why” let’s talk about the “how”. As I mentioned, online video marketing does not have to be a huge production. But there are key tips to consider so that the time and money you do invest gives you the success you hope for. I break them into three categories: Create, Curate and Convert. Let’s talk about the first area: Create
I am continually amazed when I click on video for a doctor and it’s on someone else’s YouTube channel or simply owned by someone else. If you had the choice, would you rather own a home in a great neighborhood or rent it? Buying a home at today’s price in a great neighborhood is always a good investment and one that you know will pay off down the road - but on the other hand, if you lease the home and let’s say for the sake of this analogy, you add value to the home by updating key elements to the house - the landlord will own it and be able to increase their rent any time they want to.
So before anything is signed or that red camera light goes on, remember to own your content. And if you have testimonials or people besides you in the video, make sure they sign a talent release form. These are similar to photo release forms.
Now that you own the content, it’s time to
Be the content. Unless you are trained as a news anchor NO TELEPROMPTERS. The more real, conversational and approachable you can be the better. I spoke with RealSelf about this too and they told us their top 10 videos are stories, educational videos and none are promotional in nature.
We like to have someone prompt you with questions so you can keep it conversational and real. This is true for testimonials too. Here is an example of a woman we filmed for a doctor. We fell in love with her and her story, we didn’t need to include her raves about the doctor. We simply let her tell her story and it is now a “trending” video on RealSelf.
So we covered Own It and Be It. The last tip in this section is to Plan It.
This is not the 4 week planning session I had back 10 years ago but planning will pay off when you do it. When I work with doctors who are creating videos for the first time, we always do an overview video but after that, I suggest we focus on the procedures they love to do. And why do we do this? Because when doctors start to share their experience with what they know and love the most, it comes across on camera. Potential patients can feel this and it matters. After that, we focus on the procedures that make them the most money.
Along with content, we always plan what else we’d like to shoot for what we call BRoll, the footage that gets added to make a video interesting, beautiful and professional.
So: Own it, Be it, and Plan it. Now let’s talk about how to curate the videos that you just created.
We have talked about a few huge companies that are great places to showcase your video. But don’t just settle with YouTube and Facebook. Video is content and should be part of your content strategy. That is why we leverage video beyond these two. Here is an example of a company we work with in Seattle. It’s out of the industry but you all are fairly competitive so I am pulling from someone on the outside.
Best Plumbing has created a series of great videos. They have How-To videos, they have videos to highlight their showroom. Great content for YouTube and Facebook. You can see their pages on the screen. But we promote their videos beyond these two. One place we love to link to is Pinterest. We all know that photos and finance are our top pages on our site so why not leverage Pinterest and include video there? Or how about Tumblr? For the aesthetic industry, RealSelf is a must as well and a great place to build out your profile as you can upload videos directly to their platform.
Here are a few other examples of social media created by leverage new age media. The point to this slide is that not all social media channels are alike and when you are posting video consider what you say about the video so you appeal to the audience and their intention.
Along with social media, we recommend including video on your blogs. Again, video is content and if you embed video into your blog or procedure page and include transcripts, you have yourself an SEO strategy.
And email/newsletters? Businesses that include video in their email newsletter see a 92% increase in participation in those newsletters. It is a great way to engage people already on your list and to remind them what you are doing for people to change their lives.
And finally let’s talk about what we are all here for - converting patients using online video.
When I worked in marketing, I managed TV and online media buying with the goal of delivering a cost per lead that was as low as I could get it. When I ran TV and PPC, the PPC was always a lower cost than if I ran PPC alone. We tested this nationally and in different markets. The point is video makes all marketing channels better.
But how do we know if video is working?
One of the reasons I put video on YouTube is for search purposes. But the second reason I do is because YouTube provides analytics that everyone can understand. How many views are you getting, How long are they watching? And how are they finding your video? By tracking these stats and others in your Google Analytics, you not only have a platform to deliver your message, you have analytics that teach you what is working and what you need to change.
As I wrap up this presentation, I hope you all have a greater sense of confidence when looking at online video as a strategy you can implement into your marketing plan without making it a huge production.
With the tips around Creating, Curating, and Converting clients and remembering to relevant, authentic and helpful, you are on your way to building a great video marketing plan.