ACBA Future Of The (Text)Book
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Presentation to the Australian Campus Booksellers Association on changing consumer behaviours and how this impacts on reading, sharing and booksellers on campus.
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ACBA Future Of The (Text)Book
- 1. The changing nature of consumer
- 5. Did you know: http://www.youtube.com/watch?v=FPqHt4LpyKY
- 9. Over time Over a single day Source: Nielsen Internet and Technology Report
- 10. Multitasking
- 13. All this into….
- 15. There was a horse galloping along a beach….
- 23. Effect of Marketing Communications to purchase decisions: 29% Effect of word-of-mouth (recommendation) to purchase decisions: 71% Source: Xtract Ltd. Brand person person person person person person person Brand person
- 38. There’s no ‘Kodak’ moment, But embrace the future or be redundant
- 39. [email_address] +61 414 59 58 57 @JenWilsonSydney
Notas do Editor
- This is a TV, magazine, newspaper, computer, radio, music player, book.
- Highly creative I was talking to someone yesterday, who said, we have a saying in Holland which is that the value in cheese is in the holes MySpace, for example is the holes in the cheese. Murdoch bought holes, he didn't buy cheese.
- Only 67% of apps are used more than 30 days after they're downloaded, 32% of apps are used more than 60 days after they're downloaded, and just 25% of apps are used more than 90 days after they're downloaded