Everyday, I see dozens if not hundreds of blog posts by business owners shared on social media. But I only ever click, and read, a select few. Why? For these 4 reasons...

2. Everyday, I see dozens if not
hundreds of blog posts by business
owners shared on social media.

3. But I only ever click, and read,
a select few.

4. Why?

5. 1. I DIDN’T SEE IT
Fix it:
✓ Share the post on all your social channels
(bonus points for adapting the updates to suit the style of each network)
✓ Schedule to share it again & again over the coming weeks & months
✓ Email it to your subscribers
✓ Post natively to your LinkedIn profile
✓ Submit your blog to niche site, or repurpose for sites like Slideshare

6. 2. YOUR HEADLINE SUCKS
Fix it:
✓ Learn these 10 winning headline formulas
✓Spend more time on your headline writing than your content
✓Test a few different headlines out for each post (e.g you can A/B test
your email subject lines) and measure the results
✓See what headlines YOU click on, and figure out the psychology
behind why, and use those principles in your own

7. 3. YOUR POST IS ALL ABOUT
YOU & YOUR BUSINESS
Fix it:
✓ Write down all the challenges & FAQS your customers have
✓ Write blog posts about how to solve just one of those things at a time
✓Give really useful, helpful advice & support.
✓Try sharing your experiences of learning something knew that would
be of interest and helpful to your clients.
(hint – make your audience’s life easier and they’ll want to read your
blog posts!)

8. 4. IT’S TOO WORDY
Fix it:
✓ Use short sentences
✓ Run it through the hemmingway app
✓Break your text up with good formatting
✓Get someone to proof and copyedit it for you

9. For the full post & an opportunity for me to
review one of your blogs for free visit:
http://jensmithsocialmedia.co.uk/
4-reasons-i-didnt-read-your-
business-blog/