2. Why does the company need a website?

3. What do they currently offer online?

4. Homepage

5. Directory

6. Search function

7. Job postings

8. Events

9. Who are we

10. Additional pages

11. Contact us

12. Distributors

13. Web 2.0 Principles........................................................................12

14. Harnessing collective intelligence

15. Hyperlinking

16. RSS feeds

17. Comments and reviews

18. The web as platform

19. Data is the next Intel inside

20. End of the software release cycle

21. Operations must become a core competency

22. Users must be treated as co-developers

23. Lightweight programming models

24. Software above the level of a single device

25. Rich user experiences

26. Heading to Web 2.0 compliance....................................................24

27. Reason for change

28. Customer comments and updated business pages

29. Current functionality

30. Proposed change

31. The ability to link to other listings in similar departments

32. The ability to rate the product

33. The ability to read and write reviews

34. The ability to share the product via social networking sites such as Facebook or Twitter

35. The ability to email the product listing to a friend

36. The ability to suggest other products of interest to the customer

37. Updated homepage

38. Current functionality

39. Proposed change

40. Redesigned navigation

41. Direct access to the directory categories

42. Updated search function to include drop down menu and options as you type

43. Login function

44. Current functionality

45. Proposed change

46. Forum

47. Current functionality

48. Proposed change

49. General tidy up and maintenance

50. Additional features

51. Description of the eBusiness or Service

56. Updated home page

57. Customer login area

58. Forum

59. General tidy up and maintenance

60. Customer comments and updated business pages

62. The ability to rate the productsThe ability to share the product via social networking sites such as Facebook or TwitterThe ability to read and write reviews

63. The ability to email the product listing to a friend

64. The ability to suggest other products of interest to the customer

70. Additional features

71. Corporate colours

72. Maintain green and white

73. Improve the corporate nature of the site

74. Three greens to be used are below:

75. Events page

76. Remove the Joomla function

77. Introduce advertisements for upcoming events using images

78. Link advertisements to business pages that are relevant

79. Advertise the most recent events on the homepage

80. Job postings

81. Remove the Joomla function

82. Introduce advert type job postings

83. Link job postings to the business pages of the companies they are from

84. Advertise the most recent jobs on the homepage

85. Business pages

86. Branding of the business

87. Individual pages fit with the businesses needs and objectives

88. Company blog

89. Introduce a company blog which is displayed on the homepage and is constantly updated

90. Key Web 2.0 feature

91. Newsletters

92. Business specific newsletter

94. http://www.internetworldstats.com/stats.htm [accessed on 20/02/10]

95. O’Reilly, T (2005) What is Web 2.0. URL: http://oreilly.com/web2/archive/what-is-web-20.html [accessed on 20/02/10]

96. Wesch, M (2007) Web 2.0...The Machine is us/ing us. URL:

97. http://www.youtube.com/watch?v=6gmP4nk0EOE [accessed on 20/02/10]

98. Wikipedia (2010) Collective Intelligence URL:

99. http://en.wikipedia.org/wiki/Collective_intelligence [accessed on 20/02/10]FigureSourceDate last accessed2www.herefordshiregreenlinks.info20.02.103http://www.herefordshiregreenlinks.info/Directory/4http://www.herefordshiregreenlinks.info/Directory/Transport.html 5www.herefordshiregreenlinks.info6www.amazon.co.uk 7www.lovefilm.com 8http://www.herefordshiregreenlinks.info/component/option,com_jobline/Itemid,37/ 9http://www.herefordshiregreenlinks.info/component/option,com_eventlist/Itemid,2/view,eventlist/ 10http://www.schlu.net/ 11www.herefordshiregreenlinks.info 12131415http://oreilly.com/web2/archive/what-is-web-20.html 16http://en.wikipedia.org/wiki/Hyperlinking17http://news.bbc.co.uk/1/hi/uk_politics/8524351.stmhttp://news.bbc.co.uk/1/hi/uk_politics/8523004.stmhttp://www.labour.org.uk/future-fair-for-allhttp://news.sky.com/skynews/Home/Politics/Gordon-Brown-Speech-Outlines-Labour-Key-Priorities-Under-Slogan-A-Future-Fair-For-All/Article/201002315553807?lpos=Politics_Top_Stories_Header_0&lid=ARTICLE_15553807_Gordon_Brown_Speech_Outlines_Labour_Key_Priori 18http://en.wikipedia.org/wiki/Hyperlinkinghttp://en.wikipedia.org/wiki/Hypertexthttp://en.wikipedia.org/wiki/Point-and-clickhttp://en.wikipedia.org/wiki/Wikipediahttp://en.wikipedia.org/wiki/Web_crawlerhttp://en.wikipedia.org/wiki/Help:Contents/Links19http://www.amazon.co.uk/gp/product/B0024FA4H8/ref=s9_simh_gw_p74_i1?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1N6QF6DCCJGW4QK9KPS8&pf_rd_t=101&pf_rd_p=467198433&pf_rd_i=46829420http://shop.ebay.co.uk/?_from=R40&_trksid=m38&_nkw=computer&_sacat=See-All-Categories21http://www.amazon.co.uk/gp/product/B0024FA4H8/ref=s9_simh_gw_p74_i1?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1N6QF6DCCJGW4QK9KPS8&pf_rd_t=101&pf_rd_p=467198433&pf_rd_i=46829422http://en.wikipedia.org/wiki/Facebook23http://itunes.apple.com/us/app/facebook/id284882215?mt=824https://mail.google.com/mail/?shva=1#inbox 25http://www.picnik.com/app 27http://www.herefordshiregreenlinks.info/Details/A-J-Jones-Son.html 23/02/1028http://www.qvcuk.com/ukqic/qvcapp.aspx/app.detail/walk.yah.UKHB~U072 29http://www.amazon.co.uk/ 30http://www.coast-stores.com/dresses/dept/fcp-category/categorylist?resetFilters=true 31http://www.amazon.co.uk/32http://www.amazon.co.uk/33www.herefordshiregreenlinks.info 34www.imdb.com 35www.lovefilm.com 36www.amazon.co.uk 37www.youtube.com 38http://www.environmentalpages.org/ <br />