1. What have you learnt from your
audience feedback?
Joanna Embley.

2. What have you learnt from your
audience feedback?
- At the beginning we researched artists, songs, and
music videos to see what is high in the charts now and
what people would enjoy. Also we wanted to use a
younger and more interesting song, and for the song
and video to be aimed at younger people. Before we
started our work we drew up a questionnaire to see
what people would like and what they wouldn’t.
1. Would you rather a
female or male being the
main artist?
Female – 4Female – 4
Male – 3Male – 3
2. Do you enjoy the
genre
singer/songwriter?
Yes – 7Yes – 7
No – 0No – 0
Luckily all the people
we asked said yes
which is brilliant
because of the fact
that we know people
will enjoy this song
and will want to
watch the video.
3. Does it matter about the
age of the artist to you ?
Yes – 0Yes – 0
No – 7No – 7
4. Do you find it easy to
relate to songs like this?
Yes – 5Yes – 5
No – 2No – 2
5. Do you like it
when you can relate
to songs by
singer/songwriters
?
Yes – 7Yes – 7
No – 0No – 0
6. Do you prefer when the
songs are fast or slow
paced?
Slow – 1Slow – 1
Fast – 6Fast – 6

3. What have you learnt from
your audience feedback?
7. Do you think songs
like this should be full of
colour and busy or just
basic?
Basic – 7Basic – 7
Busy – 0Busy – 0
8. Do you think direct address
helps you to connect to the
song?
Yes – 1Yes – 1
No – 6No – 6
9. What kind of music do you prefer
to listen to?
Indie – 4Indie – 4
Pop – 2Pop – 2
R&B -1R&B -1
10. Do you think this type of music
should be in the charts or just pop?
In the charts – 5In the charts – 5
Pop - 2Pop - 2
We are really happy with the
results because it gave us a clear
indication of what people would
enjoy, and it helped us to
understand what needed to be
used in our video. From this
questionnaire we realised our
target audience would be aimed
at 16 -35 year olds, because this
range is rather young, but they
are mature enough to understand
the song, and also our chosen
genre, singer/songwriter .
We are really happy with this result because
it is an upcoming genre and is starting to
dominate the charts.

4. What have you learnt from
your audience feedback?
- We set out to appeal to our target audience, by
observing our questionnaire, trying to relate to the
people we asked and what they would like. We
realised that we should use a female, it doesn’t
matter what age the artist is, to be able to relate to
the artist, and use basic colours. We do
understand that most people preferred a faster
paced song, and don’t really need the direct
address from the artist to be able to relate to the
artist. However, we did look at the conventions of
music videos and thought that some things did
need to be in the music video, and did look better,
such as direct address. We kept all these ideas in
mind to create our music video, and also using the
techniques from the conventions of music video,
and the questionnaire. Our results guided us to
making the correct decisions and to not go down a
different direction from our chosen genre, and
what our video should consist of.
‘I enjoy all sorts of
music, and like to listen
to new music, but my
favourite is indie.’
‘Oooh, the
singer/songwriter
genre will be
really good I
reckon.’
‘Yeah, a
female will be
much better
for this video,
will be able to
relate to her
better, than if
it was a man.’
‘Any age of
the artist
will interest
me, as long
as the video
is good.’

5. What have you
learnt from
your audience
feedback?
- We did use demographic profiling and
psychographic profiling to determine
our target audience. We did this because
we needed to use the profiling theories
to determine how our music video would
look, and to get a clearer idea for our
target audience. We also looked at
Secondary Audience, Maslows Hierachy
of Needs, The Uses and Gratifications
Theory, and Texts appealing to your
audience.
Demographic Profiling.
Gender - Female. We have decided that the main
target audience is female. This is because we will be
using a female artist, and a feminine song. Also we
think that this song will appeal to the female population
more because of how soft and slow paced the song is,
and this is stereotypically known to appeal to women
the most.
Race - All races. The reason we have chosen to apply
our music video to all races is because it is a wide
audience, and the song doesn't appeal to a specific race
as it is an all round song and isn't stereotypically known
as a song that specifically fits a certain race, like reggae
or mc.
Age - 16-35. The fact this song and video will appeal to
younger females is because we will be using a young
female in the video and may be able to relate to the
song. However the older females from 27-35 will like
this song because it is a soft paced song with a slow
video which is easy to watch and a beautiful song to
listen to.
Socio Economic Scale - C1. This group we think will
enjoy the song the most because it is usually younger
people in these jobs, and these people will enjoy the
song more. It isn't an overly expensive video but this
type of person will be able to relate to it the most.

6. What have
you learnt
from your
audience
feedback?
Psychographic Profiling.
Using Young and Rubicam's theory we have
decided that this song and video will appeal the
most to the reformers and mainstreamers. This is
because the singer/songwriter genre is more
appealing to educated people who will appreciate
the song for what it is and how much effort has
gone into making the video and producing the song.
It will also appeal to the mainstreamers because
this type of genre is becoming quite big in the
charts and is something different to listen to.
Secondary Audience.
For this genre and music video our secondary
audience would be the older generation and men
because it is a heartfelt song that some older people
and men can relate to and can enjoy. The artist is
quite mature in what she writes about and her
video is interesting to watch.

7. What have you learnt from
your audience feedback?
Maslow's Hierarchy of Need.
The basic human needs our text will fulfil we
think will be love and belonging because of the
song, and it talks about the male going round
collecting jar of hearts, as in stealing girls hearts
as if he has cheated on the female. It will fulfil
our texts in the fact that people can relate to this,
through the song and the video. Also our text will
be slow and easy to watch, and will make people
listen to the song and connect to it
The Uses and Gratifications Theory.
For this area we think the basic human needs
through our text will fulfil Personal Identity in
the fact that people will be able to reflect to the
song get something from it depending on the
situation. They will be learning the values from
the text which in this song will be independence
to make the correct decision against the male.

8. What have you learnt from
your audience feedback?
Texts appealing to your audience.
We will be using a female to be the main
artist so it will appeal more to the females,
and make the video quite feminine by having
the girl in a dress and being quite
conservative. We will be filming in the
evening and at night to keep within the black
and white idea which does keep its
sophistication and maturity. The shots will be
slow paced so it will be easy to watch which
will appeal to the audience, it wont be busy
and noisy which can be unappealing to some
people. Also they will be simple and basic
ensuring that more people will like it and also
it will link to the pace of the song. We will
also be using low key lighting so it keeps the
mysteriousness for people wanting to watch it
and find out more about the video. The
female will be using direct address, being able
to connect with the audience and be serious
about the song.

9. What have you learnt from
your audience feedback?
- We made another questionnaire that
our fellow pupils filled in as they
watched our video. We then received a
video of audience feedback from our
fellow pupils, this helped us to
understand what people did and didn’t
like. Also it showed us the contrast
between our first and final
questionnaire.
- We really enjoyed hearing
what people had to say, what
could be improved and what
they enjoyed. Ourselves knew
what needs to be improved and
if we could, we would improve
it.
http://www.youtube.com/watch?v=ZMxw_-
YiuU8
This is our audience feedback video, which we
observed to see how people liked our product,
and what could be changed.

10. What have you learnt from
your audience feedback?
- We made another questionnaire that
our fellow pupils filled in as they
watched our video. We then received a
video of audience feedback from our
fellow pupils, this helped us to
understand what people did and didn’t
like. Also it showed us the contrast
between our first and final
questionnaire.
- We really enjoyed hearing
what people had to say, what
could be improved and what
they enjoyed. Ourselves knew
what needs to be improved and
if we could, we would improve
it.
http://www.youtube.com/watch?v=ZMxw_-
YiuU8
This is our audience feedback video, which we
observed to see how people liked our product,
and what could be changed.