Is social media a fad or the biggest shift since the Industrial Revolution? Statistics show that social media is bigger than you think. The Pew Internet & American Life Project stats show that well over 85% if the entire U.S. population has broadcast information over the Internet. Have you? What does this mean for you and your services? Can, or even should, you be using social media? Here are tips for Convention Service Managers and CVBs to use social media to enhance their service.

1. Social Media: Fad Or Revolution? Tips To Use This Tool To Enhance Your Service In the 24-7Networked Environment 1

2. 1) Discuss ways to listen to potential clients, clients & their customers 2

3. 2) Identify ways to monitor social media platforms 3

4. 3) Discuss how Twitter is becoming the platform of choice for conference participants 4

7. Planning Meetings… Not A Piece Of Cake

8. WIIFM

9. WIIFM

11. 11 Social Media? My plate is FULL

12. 12 How can I add one more thing?

13. 13 I don’t have Time to play on Facebook or Twitter!

14. 14 Our customers aren‘t on social media

15. 41 Million Minutes Spent on Facebook More than Google August 2010 Photo by http://www.flickr.com/photos/tonivc

16. 1/2 Population broadcast or narrowcast Pew Study 2010

17. 2/3 Adult Internet Users created content for web Pew Study 2010

18. 67% Americans on Facebook

19. What Is Social Media?

20. Let’s discuss What is social media?

21. 21 Social Technology Umbrella term encompassing all things social

22. 22 Social Networking Online networking Facebook, LinkedIn

23. 23 Social Media is Online media transfer

24. 24 Social Relevancy Online credentials, reputation & value Klout, Twinfluence, SocialMention

25. 25 Social Enabled Tech Online operational value CRM, recruiting

26. 26

27. 27 Social Footprint Can you be found online?

28. 28 Why do people join social networks?

29. 29 Number 1 Reason: Identity!

30. 30 Number 2 Reason: Connections

31. 31 Number 3 Reason: Community

32. 32 Identity! First Connections Second Community Third

33. Why listen? Potential clients Clients & their customers

34. Why listen? Potential clients Clients & their customers Discuss

35. Tune In To Thank You Customer Insights Stay Cool!

36. Tune In To Thank You Customer Insights Areas of improvement Stay Cool!

37. Tune In To Thank You Customer insights Areas of improvement Real Time Feedback Stay Cool!

38. 38 Why Listen Online? 1. Helping people reward themselves by being generous to others

39. 39 Why Listen Online? Pay it forward

40. 40 2. Customer Intell

41. 41 Customer Intell 3. Real Time Feedback

42. 42 4. Identify patterns innovations

43. 43 Identify tools to listen & monitor

44. 44 Tweetdeck join social networks?

45. 45 join social networks?

46. 46

47. 47 Hootsuite

48. 48 wthashtag

49. 49 Google Alerts

50. 50 Use New Social Tools Help you do what you’re already doing

51. 51 Use New Social Tools Schedule Meetings meetingwizard.com doodle.com

52. 52 Use New Social Tools Video Conferencing skype.com

53. 53 Use New Social Tools Collaboration

54. 54 Use New Social Tools Communicate, File & Filter Getting Organized In Google Era By Douglas C. Merrill

55. 1) Discuss ways to listen to potential clients, clients & their customers 55

56. 2) Identify ways to monitor social media platforms 56

57. 3) Discuss how Twitter is becoming the platform of choice for conference participants 57

58. Planning & Serving Meetings & Events… Not A Piece Of Cake 58

59. Adult Ed & Meetings 59

60. Thank You

62. Images History

63. Larskflem

64. Stuck In Customs

65. dankos-unlmtd

66. Troy Holden

67. Garry -visionandimagination.com

68. NuageDeNuit

69. an untrained eye

70. 3ammo

71. josef.stuefer

72. KatBPhotography

73. ezioman

74. BRosen

75. X-Ray Delta One