The 2015 Crunchies at the War Memorial Opera House

1. THE 2016 CRUNCHIESTHE 9T H ANNUAL AWARDS SHOW THAT HONORS STARTUPS & TECHNOLOGY

2. 2,3002015
General Attendees
1092015
Press Attendees
FEBRUARY 8, 2016
This year marks the 9th annual
competition and award ceremony that
recognizes the most compelling
startups, investors, leaders, and
technology ventures of 2015.
It will be hosted at a new venue, the
San Francisco Opera House.
WHO ATTENDS?
Thousands of the biggest names in tech walk the green carpet:
• Famous visionaries like Mark Zuckerberg, Peter Thiel, and Travis Kalanick
• Startup founders from Tinder, Airbnb, Dropbox, Snapchat, and Zensdesk
• Legendary VCs and investors like Chris Sacca and Peter Fenton
• Aspiring entrepreneurs who LOVE tech
• Press outlets like The New York Times, BBC, BuzzFeed, Wired, and Cnet

3. UNIQUE BRAND EXPERIENCES
• By being a Crunchies partner, brands gain unprecedented
exposure to media, fellow innovators and entrepreneurs, and
influential TechCrunch editors
• Brands choose from many levels of onsite sponsorships to
showcase their product or services backstage, during the awards
ceremony, and/or after party
• The TechCrunch team works with all brands to customize their
activation so that their specific marketing objectives are met
EXTENDED REACH ON THE LIVESTREAM
• Anyone who can’t make it to the Crunchies in person can watch
the livestream on TechCrunch.com for the full experience
THE OSCARS
of Startups & Tech

4. “It is once again an
honor to be around
such an illustrious
group of high-
functioning nerds.
Thank you for
having me, dweebs!”
John Oliver, host of HBO’s Last Week Tonight and 2012 to 2013 Crunchies emcee

5. THE EXCLUSIVE Crunchies Partner
One brand can be the exclusive Crunchies partner and host all three of these opportunities.
THE PRESENTING AWARD
During the awards presentation, the exclusive partner co-
announces an award winner with a member of TechCrunch.
The sponsor’s name and/or logo is displayed on screen with
the winner’s name.
PRE-EVENT RECEPTION
Host up to 100 people in a private reception room prior to the
event. Food and alcohol is included; additional branding is
available but must be pre-approved by TechCrunch.
THE PHOTO WALL
The sponsor’s logo is included on the primary photo wall with
TechCrunch, which is located front-and-center at the entrance
to the Opera House.
EXCLUSIVE PARTNER COST: $175,000
TechCrunch editor with the exclusive Crunchies partner—Yahoo—CEO, Marissa Mayer, and SVP of Emerging
Products, Adam Cahan

6. PARTNER-LEVEL Opportunities
(3) PRE-EVENT RECEPTIONS
Be the exclusive host of up to 50 attendees.
Each reception includes onsite branding,
gobos, up to 3 appetizers, and wine/beer/soft
drinks.
$75,000 each
ENTERTAINMENT $50,000
Planned in collaboration with TechCrunch, host
a major entertainment act for the awards
ceremony or after party—musical
performance, contortionist, or cirque de solei-
style performance.
INTERACTIVE TECHNOLOGY $75,000
Showcase multimedia technology on the
Davies mezzanine—an LED wall, interactive
games, or a light display.
* Does not include the cost of goods
DJ BOOTH $50,000
Wrap your brand around the guest DJ’s
prominently situated booth at the after party.
Past DJs include Mark Farina, Trevor
Simpson, DJ Kevy Kev, and Talib Kweli.
(4) FULL SERVICE BARS
Sponsor one of four full service bars
throughout the Opera House, complete with
a signature cocktail (available in the main
bar only). Branding, signage, and cocktail
napkins included.
(2) Grand Foyer: $50,000 each
(2) Side Lobby: $30,000 each

7. PARTNER-LEVEL Opportunities
(1) THEMED ONSITE AFTER PARTY
The TechCrunch team helps develop an after
party experience where a partner provides
custom branding and signage.
In the past, we have produced a casino night
with branded playing cards, chips, and
roulette tables.
$50,000
THE GREEN CARPET TREATMENT
Host the green carpet photo wall at the
entrance to the Opera House or the after party
balcony, where the Crunchie nominees,
winners, and guests pause for a photo op.
$50,000
CONTEST, RAFFLE OR GIVEAWAY
Host a technology or game-driven contest or
raffle with grand prizes, or simply give away
branded merchandise.
$35,000
(1) POST-EVENT VIP PARTY
An exclusive party for 150-200 nominees,
TechCrunch editorial, sponsor guest list, and
past winners.
$100,000

8. PARTNER-LEVEL Benefits
All partner-level sponsors receive these premium branding elements.
PREMIUM BRANDING BENEFITS
• A 75-word company description on
TechCrunch.com
• A prominent exhibit space with a
skirted table, signage, internet, and
power
• Logo included on materials at the
event and after party
• A on-stage acknowledgement
during the awards ceremony (which
is livestreamed) and the after party
• 10 orchestra-level tickets to the
awards ceremony and after party
Crunchies event page on
TechCrunch.com éSponsor signage in the lobby è

9. AWARD BENEFACTOR
PRESENT AN AWARD ONSTAGE
During the awards presentation, a sponsor’s representative co-
announces the category winner on stage with a member of
TechCrunch. The sponsor’s name and/or logo are displayed on
screen with the winner’s name.
Benefactors also have a photo op at the green carpet photo
wall with the winner immediately following the ceremony.
BRANDING BENEFITS
• A 50-word company description on TechCrunch.com
• Logo included on materials at the event and after party
• 8 orchestra-level tickets to the awards ceremony and after
party
$35,000
TechCrunch editor and Sequoia Capital partner Roelof Botha presenting the Crunchies for Best Hardware Startup

10. PATRON PARTNER
EXHIBIT SPACE AT THE AFTER PARTY
A straight-forward branding presence at the Crunchies.
Get a dedicated exhibit space at the after party to showcase
your company and products to a sea of tech professionals.
BRANDING BENEFITS
• Exhibit space includes a skirted table, signage, internet,
and power
• A 30-word company description on TechCrunch.com
• Logo included on materials at the event and after party
• 6 orchestra-level tickets to the awards ceremony and after
party
$25,000

11. Á LACARTE BRANDING
BRANDING IN THE PLAYBILL
Run a half or full page, four-color ad in the Crunchies playbill,
which is given to all attendees.
Half Page (4.25 x 5.5): $4,000
Full Page (8.25 x 5.5): $6,000
Pages 4 and 5 of the playbill
LOGO ON WILD POSTINGS $10,000
• 36x24 guerrilla-style posters in 40 locations throughout San
Francisco
• Four-week flights

12. SEE
YOU
AT
THE
CRUNCHIES!