The Body Shop is a skincare and beauty business with over 2500 shops in 65 countries. It was founded in 1976 by Dame Anita Roddick and has a strong brand image focused on ethical values like fair trade and avoiding animal testing. The company has material resources like innovative product lines and financial support from L'Oreal, as well as immaterial resources like its reputation and company culture. Its core competencies center around developing natural, high-quality products consistent with its ethical mission.
1. 13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
RESOURCES
BASEDVIEW:
THE BODY
SHOP
Types of Resources
Knowledge
Core Competancies
Resources & Capabilities
2. Skincare and beauty business
Over 2500 shops in 65 countries
1200 different products
300 million consumers
Founded by Dame Anita Roddick in 1976
13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
INTRODUCTION
3. Material Resources
Innovative, quality products
25 community trade suppliers
L’Oreal financial support
13-DEC-13
PAULINE DUMANGE & JEFFREY SMITH
MATERIAL RESOURCES
11. STRENGTHS WEAKNESSES
• Against animal testing • Competition such as Lush,
Tesco
• Lots of experience • Higher prices
• Natural & innovative products • Loss of trust from stakeholders
over L’Oreal
• Charity- Foundation • Ethical issues
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
SWOT
14. 13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
FRUITS: PRODUCTS
• Coconut body butter
• Mango shower gel
BRANCHES: BUSINESS AREAS
• Skincare & beauty products
• Shower products & fragrances
ROOTS: CORE COMPETANCIES
• Ethical, quality products
• No animal testing
CORE COMPETANCIES TO
PRODUCTS
15. • The Body Shop are committed to being ethical through their advertising
such as with Leona Lewis.
• http://www.youtube.com/watch?v=B19LAun303E
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
ADVERTISING
16. Resources- such as Community Fairtrade.
Capabilities- possible expansion into new markets such as Laos (L’Oreal
operate here) and further expansion into existing markets.
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
SUMMARY OF RESOURCES &
CAPABILITIES
17. Thank you for listening
Any Questions?
13-DEC-13PAULINE DUMANGE & JEFFREY SMITH
Q & A