A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
4. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
5. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
6. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
• Social Media Speaker & Trainer
7. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
• Social Media Speaker & Trainer
• Appeared on Season 5 of
CBC’s hit reality series
Dragons’ Den
10. What We’ll Cover
• How communication is changing
• Introduction to social media
11. What We’ll Cover
• How communication is changing
• Introduction to social media
• How does it affect me?
12. What We’ll Cover
• How communication is changing
• Introduction to social media
• How does it affect me?
• Which social media channels to focus on
13. What We’ll Cover
• How communication is changing
• Introduction to social media
• How does it affect me?
• Which social media channels to focus on
• How municipalities are using social media
26. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
27. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
“It’s media (content that is published) with a
social (anyone can add to it) component.”
Source: Mike Volpe - VP Marketing, Hubspot
29. What is Social Media?
• Helps people to share information and common
interests
30. What is Social Media?
• Helps people to share information and common
interests
• Allows us to gain important feedback from
people in our community
31. What is Social Media?
• Helps people to share information and common
interests
• Allows us to gain important feedback from
people in our community
• Provides new opportunities to create and
communicate with people that care
35. How Does It Affect Me?
• Social media allows you to stay connected with
people via casual observation.
36. How Does It Affect Me?
• Social media allows you to stay connected with
people via casual observation.
• Social media allows us to stay globally
connected.
37. How Does It Affect Me?
• Social media allows you to stay connected with
people via casual observation.
• Social media allows us to stay globally
connected.
• Social media makes you more productive.
39. Avoid This Critical Error!
The MOST important thing you need to
understand about social media is:
40. Avoid This Critical Error!
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A BROADCAST TOOL.
41. Avoid This Critical Error!
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A BROADCAST TOOL.
Your Primary Objective:
Engage your audience and build relationships.
42. Avoid This Critical Error!
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A BROADCAST TOOL.
Your Primary Objective:
Engage your audience and build relationships.
Think: Cocktail Party or Networking Event...
46. Networking Event Advice
• Meet people and start conversations
• Answer questions - help others
• Ask questions - trust others’ advice
47. Networking Event Advice
• Meet people and start conversations
• Answer questions - help others
• Ask questions - trust others’ advice
• Focus on being interested not interesting
51. Social Networking Advice
• Become a real member of the community
• Add value to the community
• Ask and answer questions
52. Social Networking Advice
• Become a real member of the community
• Add value to the community
• Ask and answer questions
• More effective than live networking events
53. Social Networking Advice
• Become a real member of the community
• Add value to the community
• Ask and answer questions
• More effective than live networking events
• No boundaries of time or space
54. Social Networking Advice
• Become a real member of the community
• Add value to the community
• Ask and answer questions
• More effective than live networking events
• No boundaries of time or space
• Other people can listen in easily
62. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
63. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
64. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
65. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
66. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
• Very diverse demographics
67. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
• Very diverse demographics
• Great place to connect with friends and family
71. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
72. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
73. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
74. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
• Best network for conversations
77. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
78. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
79. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
80. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
81. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
• Top place for recruiters and job seekers
85. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
86. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
87. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
88. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
• Video is one of the BEST ways to engage your
audience and drive traffic to your website
90. How Smart Phones Help
• Allows you to make phone calls, access email
and the Internet and download applications to
make life easier
91. How Smart Phones Help
• Allows you to make phone calls, access email
and the Internet and download applications to
make life easier
• Social media has been developed for mobile use
92. How Smart Phones Help
• Allows you to make phone calls, access email
and the Internet and download applications to
make life easier
• Social media has been developed for mobile use
• Allows communication to be instantaneous and
people can receive it while they are on the go
94. Why Cities Use Social Media
• Allows new audiences to engage and connect
with your city and its services
95. Why Cities Use Social Media
• Allows new audiences to engage and connect
with your city and its services
• Increases participation in city government
96. Why Cities Use Social Media
• Allows new audiences to engage and connect
with your city and its services
• Increases participation in city government
• Informs citizens about what the city is doing and
why
97. Why Cities Use Social Media
• Allows new audiences to engage and connect
with your city and its services
• Increases participation in city government
• Informs citizens about what the city is doing and
why
• Allows for important feedback to help improve
processes
99. Social Media Can Help In
Emergency Situations
• Broadcast information quickly in times of emergency
and provide on-going updates
100. Social Media Can Help In
Emergency Situations
• Broadcast information quickly in times of emergency
and provide on-going updates
• Provide links to sources of more information to help
answer people’s questions
101. Social Media Can Help In
Emergency Situations
• Broadcast information quickly in times of emergency
and provide on-going updates
• Provide links to sources of more information to help
answer people’s questions
• Engage the people in the community to help spread
the word (viral)
102. Social Media Can Help In
Emergency Situations
• Broadcast information quickly in times of emergency
and provide on-going updates
• Provide links to sources of more information to help
answer people’s questions
• Engage the people in the community to help spread
the word (viral)
• It’s cost-effective and word spreads quicker
104. Other Opportunities
Social Media Provides
• Early-warning issues management
105. Other Opportunities
Social Media Provides
• Early-warning issues management
• Monitoring the reaction to information and
announcements
106. Other Opportunities
Social Media Provides
• Early-warning issues management
• Monitoring the reaction to information and
announcements
• Direct-to-citizen communication by avoiding
traditional forms of media
108. Other Opportunities
Social Media Provides
• Creating a voice and putting a face on the
municipality (don’t be afraid to have some FUN!)
109. Other Opportunities
Social Media Provides
• Creating a voice and putting a face on the
municipality (don’t be afraid to have some FUN!)
• Emergency management and getting information
out quickly
110. Other Opportunities
Social Media Provides
• Creating a voice and putting a face on the
municipality (don’t be afraid to have some FUN!)
• Emergency management and getting information
out quickly
• Raising awareness of resources
111. Other Opportunities
Social Media Provides
• Creating a voice and putting a face on the
municipality (don’t be afraid to have some FUN!)
• Emergency management and getting information
out quickly
• Raising awareness of resources
• Identifying specific resources and information
117. How Municipalities
Can Use Facebook
• Post links to upcoming events or videos of past
events
118. How Municipalities
Can Use Facebook
• Post links to upcoming events or videos of past
events
• Post announcements, news releases and other
important information
119. How Municipalities
Can Use Facebook
• Post links to upcoming events or videos of past
events
• Post announcements, news releases and other
important information
• Post photos and share information that would be
of interest to the community
120. How Municipalities
Can Use Facebook
• Post links to upcoming events or videos of past
events
• Post announcements, news releases and other
important information
• Post photos and share information that would be
of interest to the community
• Engage their citizens
125. How Municipalities
Can Use Twitter
• Post announcements, news releases and real-time
news about construction or traffic
126. How Municipalities
Can Use Twitter
• Post announcements, news releases and real-time
news about construction or traffic
• Broadcast information quickly in times of emergency
127. How Municipalities
Can Use Twitter
• Post announcements, news releases and real-time
news about construction or traffic
• Broadcast information quickly in times of emergency
• Engage the people in the community and get instant
feedback
128. How Municipalities
Can Use Twitter
• Post announcements, news releases and real-time
news about construction or traffic
• Broadcast information quickly in times of emergency
• Engage the people in the community and get instant
feedback
• Drive traffic to the City website, social networks or
other important information
133. How Municipalities
Can Use YouTube
• Post City Council videos
• Post videos of upcoming or past events
134. How Municipalities
Can Use YouTube
• Post City Council videos
• Post videos of upcoming or past events
• Post interviews with key personnel or people in
the community
135. How Municipalities
Can Use YouTube
• Post City Council videos
• Post videos of upcoming or past events
• Post interviews with key personnel or people in
the community
• Share announcements about services or changes
to policies and bylaws.
138. Defining New Opportunities
• What will motivate public involvement now?
• How can online communication through the use
of social media support and build on that?
139. Defining New Opportunities
• What will motivate public involvement now?
• How can online communication through the use
of social media support and build on that?
• What are some other opportunities that you can
use social media to increase efficiency and
collaboration?
142. Things To Consider
• What are you trying to accomplish?
• What expertise do you currently have on staff?
143. Things To Consider
• What are you trying to accomplish?
• What expertise do you currently have on staff?
• Which social media networks will you use to
accomplish your goals?
144. Things To Consider
• What are you trying to accomplish?
• What expertise do you currently have on staff?
• Which social media networks will you use to
accomplish your goals?
• Are you prepared to allow questioning of your
actions?
147. Things To Consider
• What happens if someone says something
negative?
• How will you promote the media you are using?
148. Things To Consider
• What happens if someone says something
negative?
• How will you promote the media you are using?
• Who will be responsible for initiating and
maintaing your presence in new social networks?
149. Things To Consider
• What happens if someone says something
negative?
• How will you promote the media you are using?
• Who will be responsible for initiating and
maintaing your presence in new social networks?
• How do you measure your success?
151. Have a Social Media Policy
• Always be transparent. Identify yourself and who
you work for.
152. Have a Social Media Policy
• Always be transparent. Identify yourself and who
you work for.
• Understand what’s private and what’s public.
153. Have a Social Media Policy
• Always be transparent. Identify yourself and who
you work for.
• Understand what’s private and what’s public.
• Engage your community. Ask and answer
questions. Add value.
154. Have a Social Media Policy
• Always be transparent. Identify yourself and who
you work for.
• Understand what’s private and what’s public.
• Engage your community. Ask and answer
questions. Add value.
• Encourage feedback and suggestions from your
community.
156. Have a Social Media Policy
• Avoid commenting on legal matters and
litigation.
157. Have a Social Media Policy
• Avoid commenting on legal matters and
litigation.
• Avoid participating in any “crisis” situations.
158. Have a Social Media Policy
• Avoid commenting on legal matters and
litigation.
• Avoid participating in any “crisis” situations.
• Ask for help if you don’t know the right answer.
159. Have a Social Media Policy
• Avoid commenting on legal matters and
litigation.
• Avoid participating in any “crisis” situations.
• Ask for help if you don’t know the right answer.
• Learn from your mistakes (you WILL make
some).
161. Why Transparency and
Authenticity Are Critical
• We live in an age of complete transparency.
162. Why Transparency and
Authenticity Are Critical
• We live in an age of complete transparency.
• Everyone knows what everybody is doing.
163. Why Transparency and
Authenticity Are Critical
• We live in an age of complete transparency.
• Everyone knows what everybody is doing.
• It’s easy to see who’s doing it right and who’s
doing it wrong.
164. Why Transparency and
Authenticity Are Critical
• We live in an age of complete transparency.
• Everyone knows what everybody is doing.
• It’s easy to see who’s doing it right and who’s
doing it wrong.
• It’s even easier for the word to get out once
someone notices you’re doing it wrong.
166. Why Transparency and
Authenticity Are Critical
• Internet technologies have made it easier to
spread “the good word”.
167. Why Transparency and
Authenticity Are Critical
• Internet technologies have made it easier to
spread “the good word”.
• These technologies can also backfire if you’re not
careful.
168. Why Transparency and
Authenticity Are Critical
• Internet technologies have made it easier to
spread “the good word”.
• These technologies can also backfire if you’re not
careful.
• Your Filter: If you wouldn’t want it on the
front page of the New York Times...
DON’T POST IT IN THE SOCIAL NETWORKS.
170. Why Transparency and
Authenticity Are Critical
• The core of transparency and authenticity is
CARING ABOUT PEOPLE.
171. Why Transparency and
Authenticity Are Critical
• The core of transparency and authenticity is
CARING ABOUT PEOPLE.
• Showing you care will set you apart and gain
people’s attention.
172. Why Transparency and
Authenticity Are Critical
• The core of transparency and authenticity is
CARING ABOUT PEOPLE.
• Showing you care will set you apart and gain
people’s attention.
• Consistently provide helpful and entertaining
content and interact with your online
community and you’ll shine.
174. Why Transparency and
Authenticity Are Critical
“People don’t care how much you know until they
know how much you care.” ~ Zig Ziglar
175. Have social media questions?
To ask questions and get answers visit:
www.AskJeffSchneider.com
or scan this with
your phone…
176. Join us online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
or scan this with
your phone…
Notas do Editor
-Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
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-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Use the trip to Disney Land example\n
Use the trip to Disney Land example\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-look for vendors that provide the product or service that will solve the problem\n
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-Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
-Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-50% of the worlds pop. is under 30 and 96% have joined a social network\n-Fastest growing segment on Facebook is 55-65 year-old females\n-25% of search results for world’s top 20 largest brands are links to user-generated content\n-78% of people trust their friend’s recommendations, only 14% trust advertising\n-18% of TV ads generate a positive ROI, 90% of people skip ads with a PVR\n-24 of the 25 largest newspapers are experiencing record declines (NYTimes public announcement)\n-We no longer search for the news, it finds us (Japan earthquake - Twitter)\n-It’s a shift in the way we communicate, not a fad.\n-Experts predict will have a bigger impact in society than the printing press did\n-”The ROI of Social Media is Your Business Will Still Exist in 5 years” - forcing exceptional customer service, back to mom and pop shop\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
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-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
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-Good: Events, Links to Jobs & Videos, Comment Policy\n-Bad: Wall is locked for comments, Link To Twitter doesn’t work\n
-Good: Events, Links to Jobs & News, Open to public comments, Engagement\n-Bad: No comment policy, no links to other social networks\n
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-Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
-Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
-Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
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-Good: Lots of Videos of Initiatives and Services\n-Bad: City Council videos, City Events, More Fun!\n
-Good: Videos of Initiatives and Services, Some Fun\n-Bad: City Council videos, City Events, More Organization, More Fun!\n
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-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n