18. 62% say
video is the most
important part of
a webcast.
Source: Wainhouse Research, 2014
# DDSUM14 @JeffPerkins8 18
19.
20.
21. THE VIRTUAL
DEALERSHIP
50%
of car shoppers used video
while shopping for a car.
# DDSUM14 @JeffPerkins8 21
22. 80%of your online visitors will watch a
video, while only 20% will actually read
content in its entirety.
People are 64%more likely to buy a
product after watching a video.
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
# DDSUM14 @JeffPerkins8 22
23. IT’S ABOUT CREATING ENGAGEMENT
23
IT’S NOT JUST ABOUT CREATING A VIDEO.
# DDSUM14 @JeffPerkins8
24. VIDEO AIN’T EASY • Timing
• Budget
• Approval process
• Quickly outdated
• What kinds of videos?
# DDSUM14 @JeffPerkins8 24
42. Find the right production team
Bring in your production team on a regular basis
Get footage “in the can” for later use
Get timely feedback to your production company
# DDSUM14 @JeffPerkins8 42
59. THANK
YOU
Thank You Dallas!
Jeff Perkins
VP of Marketing and Inbound Sales, PGi
www.linkedin.com/in/jeffperkins1
@JeffPerkins8
# DDSUM14 @JeffPerkins8 59
Notas do Editor
The traSitional sales tactics are not less effective than they used to be. They literally NOT effective.