DigitalTravelMAIN10

From the organizers of eTail
Your Conference Destination
Featured Speakers Include:
April 27-29, 2015
Green Valley Ranch, Resort & Spa • Las Vegas
Sponsors:
Jim Abramson
Vice President,
Mobile/Digital
Technology
Marriott International
Martin
MacDonald
Head of SEO
Orbitz
Jonathan
Isernhagen
Director, Analytics &
Insights
Wyndham Hotel
Group
Steven Toy
Senior Vice
President & General
Manager
Fareportal Media
Group
REGISTER NOW! WEB: www.DigitalTravelSummit.com • Phone: 1.888.482.6012 or 1.646.200.7530 • EMAIL: digitaltravel@wbresearch.com
For e-Commerce, Social, Mobile and Digital Travel Leaders in the Travel Industry

Steven C. Toy,
SVP/GM Fareportal Media Group
Jeff Ulrich
Senior Manager
Mobile, United Airlines
Michael Weiss
Director, Online Retail,
Global Operations
The first year of the Digital Travel Summit was a
rousing success. The speakers were incredibly
informative and I feel I received honest, relevant
and actionable ideas that I could begin utilizing
immediately. In addition the sponsors were
incredibly relevant and I found myself in an
extended conversation with each and every one,
with discussions continuing after the show was
over. This sort of in-depth discussion with both
companies and individuals isn’t possible at most
travel shows.
It was fantastic to attend an event specifically
targeting Digital Travel. From apps to mobile
websites to messaging, it was great to see
what direction everyone is heading and to
learn from some of the best in the industry.
“The show was an intimate setting with
meaningful discussions, leading edge
solutions and thought leaders in the travel
industry- a refreshing change from the mega
show concept.”

Discounts Available!
Visit DigitalTravelSummit.com for details!
Attend The Digital Travel Summit
So That You Can:
Learn from and network with our
industry leaders:
From the organizers of eTail
Craft a strategy that blends earned, owned, curated and
sponsored content
Create a consistently excellent customer experience
across multiple channels
Confront the challenges of attribution modeling in a
multi-device environment
Succeed in a new SEO environment
Manage your reputation in an era where consumer choices
are increasingly driven by online review sites
Understand the evolution of OTAs and metasearch
and the cost structures associated with both
Leverage big data analytics to enhance personalization
and drive higher conversion rates
Enhance your efforts around mobile apps/mobile web
Make your marketing smarter by leveraging location
and local context variables
PLUS! New this year
Attend the Digital Travel Summit and be a part
of the first annual on-site benchmarking report.
Results will be shared on the final conference day. If
you’re head of digital marketing at your organization
be sure to inquire about the Executive Boardroom on
April 28. Boardroom seating is limited so be sure to
reserve your spot.
For questions regarding the Executive Boardroom
contact jeff.meredith@wbresearch.com
Gustaf Burman
Chief Technology Officer
Morgans Hotel Group
James Poole
Vice President, International
and Marketing Strategy
Avis Budget Group
Mark Molinari
Corporate Vice President
of Revenue Optimization,
Marketing Performance &
Strategic Initiatives
Las Vegas Sands Corp.
Martin MacDonald
Head of SEO
Orbitz
Bryan Lip
Senior Director, Partnerships &
Global Head of Search
Expedia
Anais Margitay
Director, Digital Marketing
Club Med
Eoin Furlong
Senior Director,
Revenue Management,
Analysis & Support
Hilton Worldwide
Devin Sung
Vice President,
Digital Personalization
Chris Amenechi
Vice President, Revenue
Management
Porter Airlines
Jim Abramson
Vice President,
Mobile/Digital Technology
Hans Horn
Director of Mobile &
Emerging Channels
Choice Hotels International
Jonathan Isernhagen
Director, Analytics & Insights
Wyndham Hotel Group
Julie Hoffmann
Executive Director, Digital and
Consumer Experience
MGM Resorts International
Claudia Infante
Director, Revenue and
Distribution Strategy
Hard Rock International
Your Conference Destination
April 27-29, 2015
Green Valley Ranch, Resort & Spa • Las Vegas
Travel brands need to replicate the successful strategies of online
retailers. This program has been crafted to accomplish just that!
REGISTER NOW! WEB: www.DigitalTravelSummit.com • Phone: 1.888.482.6012 or 1.646.200.7530 • EMAIL: digitaltravel@wbresearch.com

Register now! digitaltravel@wbresearch.com 1.646.200.7530 www.DigitalTravelSummit.com
DIGITAL TRAVEL SUMMIT: Your Conference Destination PAGE 4
Place yourself in the shoes
of your customer and take a
journey through six stages:
dreaming, research & planning,
booking, preparation,
experience (on property/at
airport/destination) and loyalty.
Think differently about both
digital marketing and how your
organization should be aligned.
We’re Taking You On A Journey…
Dreaming
Research
& PlanningLoyalty
BookingExperience
Preparation

Digital Travel Summit Speakers Include:
Bryan Lip
Senior Director, Partnerships & Global
Head of Search
Expedia
Martin MacDonald
Head of SEO
Orbitz
Mark Molinari
Corporate Vice President of Revenue
Optimization, Marketing Performance &
Strategic Initiatives
Steven Toy
Senior Vice President & General
Manager
Fareportal Media Group
Jim Abramson
Vice President, Mobile/Digital
Technology
Devin Sung
Vice President, Digital Personalization
Gustaf Burman
CTO
Morgans Hotel Group
Kristine Potter
Vice President, Marketing &
E-Commerce
Apple Vacations
Matt Laessig
Vice President & GM
BedandBreakfast.com
Roger Ritchie
Vice President of Marketing
Fox Rent-A-Car
Chris Amenechi
Vice President, Revenue Management
Porter Airlines
Alan Josephs
Vice President, Hotel Distribution
Travelzoo
Jason Antony
Assistant Vice President, Digital
Engagement
Viceroy Hotel Group
Julie Hoffmann
Executive Director, Digital and
Consumer Experience
Richard Horowitz
Corporate Director of Digital Marketing
& eCommerce
Eoin Furlong
Senior Director, Revenue Management,
Analysis & Support
Hilton Worldwide
Amy Labroo
Senior Director of eCommerce, Online
Marketing
Wyndham Vacation Rentals
Pritesh Gandhi
Director, Digital Platforms
Air Canada
Hans Horn
Director of Mobile & Emerging Channels
Jonathan Isernhagen
Wyndham Hotel Group
Jonathan Stephen
Head of Digital Commerce & Airline
Innovation, Marketing
Silver Airways
Michael Weiss
Director, Online Retail, Global
Operations
Richard Mastriani
Director, SEO
Wyndham Hotel Group
Jeff Ulrich
Senior Manager, Emerging Technology
United Airlines
Edward Perry
Senior Director, Performance and
Revenue Optimization
World Hotels
Claudia Infante
Director, Revenue and Distribution
Strategy
Mark Deyer
Director, Digital Performance
David Campbell
Director of Marketing
AllTheRooms.com
Jeremie Catez
Director of Revenue and E-Commerce,
Novotel New York Times Square
Accor
Brooke Brooks
Lead Information Architect
Southwest Airlines
Andrew Wilson
Manager, Atlanta.net
Atlanta Convention & Visitors Bureau
Lynn Bruni
Vice President, Marketing
Communications
San Francisco Travel
Debra B. Smith
Vice President, Digital Marketing &
Visitor Services
Nashville Convention & Visitors
Corporation
David Atkins
Vice President, Digital Marketing
VisitPittsburgh
Michael Bennett
Managing Director, Marketing &
Strategy
KSL Resorts
Debbie Johnsen
Director, Interactive Marketing
The Leading Hotels of the World
Leanna Carlson
Corporate Director of Electronic
Marketing
Capella Hotel Group
Emma Jagunich
Customer Experience Operations
Manager
Airbnb
Keau Katsunuma
Customer Experience Manager
Airbnb
Jeremy Althof
Manager, Direct Marketing
Hawaiian Airlines
Chelsie McLaughlin
Manager, Reputation Management
Choice Hotels
Junvi Ola
Chief Content Creator
Hospitality Content Studio
Rich Tucker
Social Media Manager
Travel Leaders Leisure Group
Jenna Steggles
Marketing Communications Manager
Virgin Atlantic Airways
Nikhil Gupta
Director of Hotels & Car Hire
Skyscanner
Anais Margitay
Director, Digital Marketing
ClubMed
Lillibeth C. Bishop
Senior Director, Marketing & Public
Relations – North America
Air China
Kathy Dragon
Executive Director, Whole Journeys
A Whole Foods Market Company
James Zito
Executive Vice President & Chief
Revenue Officer
Chelsea Hotels
James Poole
Vice President, International and
Marketing Strategy
Avis Budget Group
Francisco Trejo
Senior Director, eCommerce
Hilton Worldwide

VPs/Directors/Managers of:
·· Digital Marketing
·· Digital Strategy
·· Online Marketing
·· Brand Marketing
·· Search Marketing
·· Customer Experience
Who Should Attend the Digital Travel Summit?
The Digital Travel Summit would like to thank its Advisory Board for their
time and efforts in shaping the content and functional networking for
this year’s program:
Steven Toy
Manager
Kristine Potter
Vice President, Marketing &
E-Commerce
Apple Vacations
Jim Abramson
Vice President, Mobile/Digital
Technology
Devin Sung
Vice President, Digital
Personalization
Eoin Furlong
Senior Director, Revenue
Management, Analysis & Support
Hilton Worldwide
Edward Perry
Senior Director, Performance and
Revenue Optimization
World Hotels
Pritesh Gandhi, Director, Digital
Platforms
Air Canada
Hans Horn
Director of Mobile & Emerging
Channels
Jonathan Isernhagen
Wyndham Hotel Group
Jonathan Stephen
Head of Digital Commerce &
Airline Innovation
Marketing, Silver Airways
Michael Weiss
Director, Online Retail, Global
Operations
Steven Quach
Director, Online Marketing
Hotels.com
Jeff Ulrich
Senior Manager, eCommerce
Digital Innovation
United Airlines
·· E-Commerce
·· Emerging Technology
·· Distribution
·· Revenue Management
·· Social Media
·· Mobile

Agenda At A Glance
Monday, April 27
The Customer Journey - Dreaming, Planning & Booking
7:30 Continental Breakfast/ Registration In The
Solutions Zone
8:00 Welcome
Jeff Meredith, Event Director, Digital Travel
Summit
8:05 Chairperson’s Opening Address
DREAMING (STAGE ONE)
8:15 Keynote: Ideas And Inspiration For
Today’s Digital Traveler
Martin MacDonald, Head of SEO, Orbitz
Worldwide Platform
8:45 Interactive Polling
8:55 The Next Chapter In Digital Advertising:
Performance Is Everything
Daniele Becari, Head of Travel, Criteo
12:00 Luncheon For All Attendees
1:00 Best Practices Around Website Redesign
Brooke Brooks, Lead Information Architect,
Southwest Airlines
9:20 Panel Session: How Do You Craft A
Strategy That Blends Earned, Owned,
Curated And Sponsored Content?
Leanna Carlson, Corporate Director of Electronic
Marketing, Capella Hotel Group
Debra B. Smith, Vice President, Digital Marketing &
Visitor Services, Nashville Convention & Visitors
Corporation
Matt Laessig, Vice President & GM,
BedandBreakfast.com
10:00 Digital Travel Summit Benchmarking
Survey
10:10 Morning Refreshment Break In the
Solutions Zone
Concurrent Tracks Begin
Track A: Personalization Track B: Mobile & Social
10:55 Chairperson’s Opening Remarks Chairperson’s Opening Remarks
11:00 Personalization To Drive Greater Brand
Loyalty And Revenue
Michael Bennett, Managing Director, Marketing &
Strategy, KSL Resorts
Exploiting Mobile For Inspiration
Jonathan Stephen, Head of Digital Commerce & Airline
Innovation, Marketing, Silver Airways
11:20 Delivering Website Personalization
Executive presentation by Qubit
Innovation Spotlight
Companies interested in this opportunity may contact
Alex Cherkovets at Alex.Cherkovets@wbresearch.com
or 646-200-7534
11:40 Tracking To Predict Tastes And Spending
Habits: Predictive Analytics & Tailored
Offerings
Jonathan Isernhagen, Director, Analytics & Insights,
Wyndham Hotel Group
Social For Aspiration: Enhancing Social
Networking’s Role In Destination Selection
Jeremy Althof, Manager, Direct Marketing, Hawaiian
Airlines
1:20 The Evolution Of Organic Search And What
It Means For The Travel Industry: How Do
You Succeed In A New SEO Environment?
Richard Mastriani, Director, SEO, Wyndham Hotel
Group

1:40 Interactive Roundtables (Choose Two –
One Hour In Duration)
1 Building Powerful Visuals And Tapping
Travelers’ Photos & Videos To Promote Your
Brand – Facilitated by Jeremy Althof, Manager,
Direct Marketing, Hawaiian Airlines
2 Taking Your Booking Engine To The Next
Level – Facilitated by Richard Horowitz,
Corporate Director of Digital Marketing &
eCommerce, Las Vegas Sands Corp.
3 Attracting China’s Huge Base Of Leisure
Travelers – Facilitated by Lillibeth C. Bishop,
Senior Director Marketing & Public Relations
– North America, Air China
4 Measuring The Success Of Your Local SEO
Campaign & Adapting To The New World
Of Pigeon – Facilitated by Amy Labroo,
Senior Director of eCommerce, Online
Marketing, Wyndham Vacation Rentals
5 Mobile Campaign Measurement -
Facilitated by Michael Weiss, Director, Online
Retail, Global Operations, Marriott
6 Building Successful Multichannel
Campaigns – Facilitated by Devin Sung, Vice
President, Digital Personalization, Marriott
International
7 Cross-Platform Integration: How Can You
Optimize The Customer Experience Across
All Screens? – Facilitated by Anais Margitay,
Director, Digital Marketing, Club Med
8 Meeting Business Goals Through Social
Advertising – Facilitated by David Atkins,
Vice President, Digital Marketing,
VisitPittsburgh Rich Tucker, Social Media
Manager, Travel Leaders Leisure Group
9 Social Listening: Monitoring The
Conversations Around Your Brand
Products – Facilitated by Roger Ritchie, Vice
President of Marketing, Fox Rent-A-Car
10 Testing And Tracking To Improve
Conversion Rates – Facilitated by Jonathan
Isernhagen, Director, Analytics Insights,
Wyndham Hotel Group
11 The Maturation Of Meta-Search And What
It Means For Your Business – Facilitated by
David Campbell, Director of Marketing,
AllTheRooms.com
12 Increasing Conversion Driving Revenue
Through Predictive Marketing - Facilitated by
Ultan O’Brien, Vice President, Sales, Boxever
13 The Next Chapter In Digital Advertising:
Performance Is Everything - Facilitated by
14 Delivering Website Personalization
- Facilitated by Qubit
15 Understanding User POV To Launch Great
Mobile Apps - Facilitated by John
Montgomery, Senior Vice President of
Project Delivery, Applause
2:40 Afternoon Refreshment Break In
Solutions Zone
Research Planning (Stage Two)
3:20 Panel Session: Decision Verification –
The Role Of Friends Family And Review
Sites During The Planning Process
Mark Deyer, Director, Digital Performance, Choice
Hotels International
Debbie Johnsen, Director, Interactive Marketing,
Edward Perry, Senior Director, Performance and
Revenue Optimization, World Hotels
Kathy Dragon, Executive Director, Whole Journeys,
3:50 Innovation Spotlight
Alex Cherkovets at Alex.Cherkovets@wbresearch.com or
646-200-7534
4:00 Reputation Management: How To
Counter Negative Reviews That Influence
Consumer Choices
Chelsie McLaughlin, Manager, Reputation
Management, Choice Hotels
Booking (Stage Three)
4:20 Panel Session: Evaluating Distribution
Channels – OTAs, Metasearch And The
Drive For Direct Bookings
Bryan Lip, Senior Director, Partnerships Global
Head of Search, Expedia
Mark Molinari, Corporate Vice President of
Revenue Optimization, Marketing Performance
Strategic Initiatives, Las Vegas Sands Corp
Claudia Infante, Director, Revenue and
Distribution Strategy, Hard Rock International
Alan Josephs, Vice President, Hotel Distribution,
Travelzoo
4:50 Panel Session: The Rise Of Mobile
Booking
Debbie Johnsen, Director, Interactive Marketing,
Jonathan Stephen, Head of Digital Commerce
Airline Innovation, Marketing, Silver Airways
Jeff Ulrich, Senior Manager, Emerging Technology,
United Airlines
5:20 End Of Day One/Welcome Reception
Day One Continued

7:30 Continental Breakfast Registration
In The Solutions Zone/Advisory Board
Meeting
8:00 Welcome Remarks
Summit
8:15 Keynote: Leveraging Big Data Analytics
To Enhance Personalization And Drive
Higher Conversion Rates
Jonathan Isernhagen, Director, Analytics
Insights, Wyndham Hotel Group
8:55 Capitalizing On Opportunities Around
Data Analytics: Building More
Valuable Customer Experiences
Executive presentation delivered by Merkle
Preparation (Stage Four)
9:20 Panel Session: How Can You Deliver
The Right Customer Experience Between
Booking And Departure?
Steven Toy, Senior Vice President General
Manager, Fareportal Media Group
Jeremie Catez, Director of Revenue and
E-Commerce, Novotel New York Times Square, Accor
Devin Sung, Vice President, Digital Personalization,
10:15 Morning Refreshment Break In the
Solutions Zone
9:50 Optimizing Your Path To Purchase:
Understanding The Opportunity Of
Ancillary Products In Digital Channels
Bob DuFour, President, Fusion
10:55 Panel Session: Ancillary Products:
Where Do They Fit In The Customer
Journey?
Pritesh Gandhi, Director, Digital Platforms, Air Canada
Jeff Ulrich, Senior Manager, Emerging Technology,
United Airlines
James Poole, VP, International and Marketing
Strategy, Avis Budget Group
Experience (Stage Five)
11:25 Social Media Customer Experience: How To
Surprise And Delight Your Community
Emma Jagunich, Customer Experience Operations
Manager, Airbnb
Keau Katsunuma, Customer Experience Manager, Airbnb
11:45 The Future Of Digital Travel Marketing Is
Contextual
Dave Frankland, Chief Strategy Officer, Strongview
12:10 Using Mobile Technology To Streamline Check-In
Hans Horn, Director of Mobile Emerging Channels,
Choice Hotels
12:30 Geo-Precise Techniques: Making Your Marketing
Smarter By Leveraging Location And Local
Context Variables
Roger Ritchie, Vice President of Marketing, Fox Rent-A-Car
1:50 Roundtables (Choose Two – One Hour In
Duration)
1 Addressing Customers In The Midst Of Irregular
Operations - Facilitated by Jeff Ulrich, Senior
Manager, eCommerce Digital Innovation, United
Airlines
2 Serving The Silent Traveler – Accommodating
The Tech Savvy, Invisible Customer Who Shuns
Human Interaction – Facilitated by David Atkins,
Vice President, Digital Marketing, VisitPittsburgh
3 Developments In Self-Service – Facilitated by
Michael Weiss, Director, Online Retail, Global
Operations, Marriott International
4 Delivering For The Millenial-Generation Business
Travel: Fast And Free Wi-Fi, Grab And Go Food
Other Tailored Offerings – Facilitated by Devin
Sung, Vice President, Digital Personalization,
5 Building An Authentic Travel Experience:
Immersing Guests In The Culture Of Their
Location – Facilitated by Debra B. Smith, Vice
President, Digital Marketing Visitor Services,
Nashville Convention Visitors Corporation
6 What Does The Future Connected Traveler Look
Like? How Will Emerging Technologies Impact
Service Delivery? – Facilitated by Jim Abramson,
Vice President, Mobile/Digital Technology, Marriott
International
7 Balancing In-House Capabilities With Solution
Providers – What Are Your Core Competencies?
– Facilitated by Steven Toy, Senior Vice President
General Manager, Fareportal Media Group
Tuesday, April 28
The Customer Journey: Preparation, The Guest Experience
Building Customer Loyalty

Day Two Continued
8 Beacons: Transforming The Travel
Experience – Facilitated by Francisco Trejo,
Senior Director, eCommerce, Hilton
Worldwide
9 Optimizing Your Path To Purchase:
– Facilitated by Bob DuFour, President,
Fusion
10 Capitalizing On Opportunities Around
Data Analytics : Building More Valuable
Customer Experiences – Facilitated by
Facilitated by Merkle
11 The Future of Digital Travel Marketing Is
Contextual – Facilitated by Dave Frankland,
Chief Strategy Officer, Strongview
12 How To Incorporate Programmatic Into
Your Overall Marketing Program -
Facilitated by Bill Guild, Vice President of
Marketing, ChoiceStream
2:50 Avoiding The Silo Effect: Creating
A Consistently Excellent Customer
Experience Across Multiple Channels
Julie Hoffmann, Executive Director, Digital
and Consumer Experience, MGM Resorts
International
3:10 Afternoon Refreshment Networking
Break In The Solutions Zone
Building A Lasting Relationship With The Customer
(Stage Six)

3:50 Panel Session: Collecting Sharing
Guest Feedback To Drive Bookings
Improve Operations
Edward Perry, Senior Director, Performance And
Revenue Optimization, World Hotels
646-200-7534
4:30 Increasing The Effectiveness Of Your
Loyalty Programs
Jim Abramson, Vice President, Mobile/Digital
Technology, Marriott International
Re-Evaluation: What Can Be Done Differently
In The Future?
4:50 Extended Session: Confronting The
Challenges Of Attribution Modeling In A
Multi-Device Environment
5:20 End Of Day Two/Reception

Wednesday, April 29
Disruption Tactics
8:30 Welcome Remarks
Summit
8:50 Panel Session: The Sharing Economy
9:30 Review Of 2015 Benchmarking Survey
Results With The Digital Travel Summit
Advisory Board
Jim Abramson, Vice President, Mobile/Digital
Technology, Marriott International
Devin Sung, Vice President, Digital Personalization,
10:00 Case Study: Partnering With IT To
Evaluate Vendor Solutions Determine
Their Appropriateness For The Enterprise
Hans Horn, Director of Mobile Emerging
Channels, Choice Hotels
10:20 Morning Refreshment Break
646-200-7534
11:20 Last-Minute Deals On Unused Inventory:
Expanding Applications
Eoin Furlong, Senior Director, Revenue
Management, Analysis Support, Hilton
Worldwide
11:40 Why Does It Take So Long For Development
To Roll Out New Functionality?
Alan Josephs, Vice President, Hotel Distribution,
Travelzoo
1:00 How The Travel Industry Can Win The
Hearts And Wallets Of Millennial Travelers
Junvi Ola, Chief Content Creator, Hospitality
Content Studio
1:30 Millennial Traveler Focus Group
2:10 Panel Session: Boosting Your Digital
Marketing Spend: How Can You Lobby
Internally For Additional Dollars And Use
Partnerships To Expand Your Reach?
Lynn Bruni, Vice President, Marketing
Communications, San Francisco Travel
Kristine Potter, Vice President, Marketing
E-Commerce, Apple Vacations
2:50 Conclusion Of Conference

7:00 Continental Breakfast/ Registration In
The Solutions Zone
8:00 Welcome
Jeff Meredith
Event Director
Digital Travel Summit
STAGE ONE: DREAMING
8:15 Keynote: Ideas And Inspiration For
Today’s Digital Traveler
Travel is a life experience that many of us are
privileged to enjoy. We are shaped by travel, we
are the sum total of our experience and visiting
new places and meeting new people is experience
distilled.
Increasingly organic marketing (SEO and social
media) is being won by those that provide excellent
narrative, those who are storytellers.
Producing content that is “Google Panda
compliant” is missing the point. Tweeting, or
posting on Facebook for the sake of it is missing
the point.
The point is inspiring consumers, educating
travelers, then assisting them achieve their
ambitions. Not selling them discount tickets where
your only differentiator is price.
Martin MacDonald
Head of SEO
Orbitz Worldwide Platform
The Digital Travel Summit will invite audience
members to share their perspective on travel
industry, digital marketing e-commerce trends.
8:55 The Next Chapter In Digital
Advertising: Performance Is
Everything
In just a few years, travel marketers have realized
the benefits of real-time performance display
advertising. In this session, we’ll explain how this
powerful technology is also about to revolutionize
other key marketing channels like mobile, email
and video, and how to prepare to capitalize
on these opportunities to drive incremental
conversions.
Daniele Becari
Head of Travel
Criteo
9:20 Panel Session: How Do You Craft A
Strategy That Blends Earned, Owned,
Curated And Sponsored Content?
In a brave new world where content is king, you
have to develop a strategy that encompasses all
the different facets. This panel will share tips on:
·· Getting started: Conducting a content audit,
developing a style guide, identifying key
consumer interest points to inform content
ideation, building an editorial calendar and
distribution plan
·· Earned content: Capitalizing on social sharing,
blogs about your offerings and aggregator sites
·· Curated content: Utilizing influencer marketing
to tell your story
·· Effectively using sponsored content/native
advertising
·· Measuring the ROI: Quantifying your content
marketing efforts
Panelists:
Leanna Carlson
Corporate Director of Electronic Marketing
Capella Hotel Group
Debra B. Smith
Vice President, Digital Marketing Visitor Services
Nashville Convention Visitors Corporation
Martin MacDonald
Head of SEO
Orbitz Worldwide Platform
10:00 Digital Travel Summit Benchmarking
Survey
From open and click-through rates to churn
metrics and insights around the devices that
consumers are using, you won’t want to miss this
opportunity to compare your digital marketing
efforts against your peers.
10:10 Morning Refreshment Break In The
Solutions Zone
The Customer Journey:
Dreaming, Planning Booking
Monday, April 27

Day One Continued
Concurrent Tracks Begin
Track A: Personalization Track B: Mobile Social
10:55 Chairperson’s Opening Remarks Chairperson’s Opening Remarks
11:00 Personalization To Drive Greater Brand
Loyalty And Revenue
Travel brands are getting to know their customers
better than ever and tailoring their service offerings.
Airlines like Delta are outfitting flight crews with
smartphones that can deliver instant, customer-
specific information, such as seat preferences, drink
choices, and mileage balances. Travel brands want to
be able to exploit enormous amounts of data so they
can better serve customers and in turn, retain and
grow their business with them. The best way to do
that is not by snooping on them but by encouraging
customers to voluntarily share information with them.
Loyalty programs are a great way of doing this, as
customers are happy to share data to have access
to various perks (lounge access, free upgrades,
etc.). Travel brands need to create opportunities for
customers to share their personal preferences so they
can better tailor an experience for them. Learn how
leading companies are using personalization to drive
greater brand loyalty and revenue.
Michael Bennett, Managing Director, Marketing
Strategy, KSL Resorts
Exploiting Mobile For Inspiration
·· Recognizing that despite the limitation of small
screens, travelers are exploring and dreaming via
mobile
·· Ensuring you have a mobile optimized site and/or
app to capitalize on travelers’ tendency to research
their next holiday or business trip on a mobile
device
Jonathan Stephen, Head of Digital Commerce Airline
Innovation, Marketing, Silver Airways
11:20 Delivering Website Personalization
Executive presentation by Qubit
Innovation Spotlight
Alex Cherkovets at Alex.Cherkovets@wbresearch.com
or 646-200-7534
11:40 Tracking To Predict Tastes And Spending
Habits: Predictive Analytics Tailored
Offerings
Retailers have long delivered different versions of the
Web to different people. Prices change, products get
swapped out and wording is modified based on who
they perceive you to be. In the travel industry, this has
also become commonplace; for example, Orbitz has
shown costlier travel options to Mac users, who tend
to spend more on hotels. How can travel brands make
better use of the data available to them to better tailor
offerings and optimize pricing?
Jonathan Isernhagen, Director, Analytics Insights,
Wyndham Hotel Group
Social For Aspiration: Enhancing Social
Networking’s Role In Destination
Selection
·· Capitalizing on the one in three US travelers who
reference social media as a main source of travel
ideas and inspiration
·· Ensuring you are present on those websites that
are being used and monitoring your mentions,
becoming part of the dialogue
Jeremy Althof, Manager, Direct Marketing, Hawaiian
Airlines

Day One Continued
1:00 Best Practices Around Website
Redesign
What does an engaging travel site look like? Your
website is not just a website but a reflection of your
brand. An innovative and useful online experience
will make your customers adore you, increasing
loyalty and leading them to recommend you to
others, further growing your business. Based off
the presenter’s experiences at Travelocity, Hotels.
com and Southwest Airlines, this presentation will
share best practices around website redesign,
including such considerations as:
·· Responsive design: Offering a smooth
experience across all platforms
·· Livening up your site with attractive imagery
·· Capitalizing on user location to offer relevant
information and offers
·· Making it social: Enhancing the user experience
with social components that drive loyalty and
referrals
·· Highlighting partnerships – airline, hotel and
attractions all in one place - to offer a more
cohesive booking experience
Brooke Brooks
Lead Information Architect
Southwest Airlines
1:20 The Evolution Of Organic Search And
What It Means For The Travel Industry:
How Do You Succeed In A New SEO
Environment?
·· Panda: Valuing editorial content over keyword
stuffed content
·· Venice: Local search becomes indispensable
·· Penguin: Valuing high quality links and
undermining link farms
·· Hummingbird: The arrival of conversational
search
Richard Mastriani
Director, SEO
Wyndham Hotel Group
1:40 Interactive Roundtables (Choose Two –
One Hour In Duration)
The Digital Travel Summit interactive roundtables
will provide you with an opportunity to meet
with fellow digital marketers and e-commerce
professionals who are facing the same challenges
and discuss practical solutions. Attendees can take
part in two roundtables during this hour.
1 Building Powerful Visuals And Tapping
Travelers’ Photos Videos To Promote
Your Brand – Facilitated by Jeremy Althof,
Manager, Direct Marketing, Hawaiian
Airlines
2 Taking Your Booking Engine To The Next
Level – Facilitated by Richard Horowitz,
Corporate Director of Digital Marketing
eCommerce, Las Vegas Sands Corp.
3 Attracting China’s Huge Base Of Leisure
Travelers – Facilitated by Lillibeth C. Bishop,
Senior Director, Marketing Public Relations,
Air China
4 Measuring The Success Of Your Local SEO
Campaign Adapting To The New World
Of Pigeon – Facilitated by Richard Mastriani,
Director, SEO, Wyndham Hotel Group
5 Mobile Campaign Measurement -
Facilitated by Michael Weiss, Director, Online
Retail Global Operations, Marriott
6 Building Successful Multichannel
Campaigns – Facilitated by Devin Sung, Vice
President, Digital Personalization, Marriott
International
7 Cross-Platform Integration: How Can You
Optimize The Customer Experience Across
All Screens? – Facilitated by Anais Margitay,
Director, Digital Marketing, Club Med
8 Meeting Business Goals Through Social
Advertising – Facilitated by David Atkins,
Vice President, Digital Marketing,
VisitPittsburgh
9 Social Listening: Monitoring The
Conversations Around Your Brand
Products – Facilitated by Roger Ritchie, Vice
President of Marketing, Fox Rent-A-Car
10 Testing And Tracking To Improve
Conversion Rates – Facilitated by Jonathan
Isernhagen, Director, Analytics Insights,
Wyndham Hotel Group
11 The Maturation Of Meta-Search And What
It Means For Your Business – Facilitated by
David Campbell, Director of Marketing,
AllTheRooms.com
12 Increasing Conversion Driving Revenue
Through Predictive Marketing – Facilitated
by Ultan O’Brien, Vice President, Sales,
Boxever
13 The Next Chapter In Digital Advertising:
Performance Is Everything - Facilitated by
14 Delivering Website Personalization
- Facilitated by Qubit
15 Understanding User POV To Launch Great
Mobile Apps – Facilitated by John
Montgomery, Senior Vice President of
Project Delivery, Applause
2:40 Afternoon Refreshment Break In The
Solutions Zone

Day One Continued
STAGE TWO: RESEARCH PLANNING
3:20 Panel Session: Decision Verification:
The Role Of Friends Family And
Review Sites During The Planning
Process
You’ve been inspired and have decided on a
destination. But how do you decide where you’re
going to stay? What you’re going to do during the
day? What’s the definition of a “can’t miss” activity
in your city of choice? Social networks, review
sites, photos videos are increasingly influential in
determining traveler choices. Learn how you can
stay on top of the action.
Panelists:
Mark Deyer
Director, Digital Performance
Debbie Johnsen
Edward Perry
Senior Director, Performance and Revenue
Optimization
World Hotels
Kathy Dragon
Executive Director, Whole Journeys
646-200-7534
4:00 Reputation Management: How To
Counter Negative Reviews That
Influence Consumer Choices
Whether legitimate or not, negative reviews
can be tremendously damaging to your brand
and cost you future business. What are some
approaches that you can take to both improve
your standing in review sites ensure that the
voice of the customer is heard reflected in
ongoing operations? Is there a constructive way to
re-engage with dissatisfied customers and ensure
that their complaints do not spread like wildfire?
This session will share some effective strategies.
Chelsie McLaughlin
Manager, Reputation Management
Choice Hotels
STAGE THREE: BOOKING
4:20 Panel Session: Evaluating Distribution
Channels – OTAs, Metasearch And The
Drive For Direct Bookings
·· Understanding the evolution of OTAs and
metasearch and the cost structures associated
with both
·· Establishing cost-of-acquisition thresholds
·· Ensuring that you have the technology in place
to effectively plug into distribution channels and
share correct rates and inventory
Panelists:
Bryan Lip
Senior Director, Partnerships Global Head of
Search
Expedia
Mark Molinari
Corporate Vice President of Revenue Optimization,
Marketing Performance Strategic Initiatives
Las Vegas Sands Corp
Claudia Infante
Director, Revenue and Distribution Strategy
Alan Josephs
Travelzoo
4:50 Panel Session: The Rise Of Mobile
Booking
How are people booking travel after conducting
research on a smartphone or tablet? Research
suggests that the majority still book via a desktop
computer, with mobile web sites, apps and booking
by phone all trailing behind. Many consumers are
still not willing to make large travel purchases with
mobile devices. Will smartphones and tablets
eventually become trusted devices for booking?
How are travel brands monitoring the behavioral
patterns of their customers and preparing for a shift?
Panelists:
Leanna Carlson
Capella Hotel Group
Debbie Johnsen
Jonathan Stephen
Head of Digital Commerce Airline Innovation,
Marketing
Silver Airways
Jeff Ulrich
Senior Manager, Emerging Technology
United Airlines
5:20 End Of Day One/Welcome Reception

The Customer Journey:
Preparation, The Guest
Experience Building Loyalty
Tuesday, April 28
7:30 Continental Breakfast/ Registration In
The Solutions Zone
8:00 Welcome
Jeff Meredith
Event Director
8:15 Keynote: Leveraging Big Data
Analytics To Enhance Personalization
And Drive Higher Conversion Rates
·· How big data can be used to understand
booking seasonality and characteristics of
destinations worldwide
·· Using big data analytics to target consumers in a
more personalized way
Jonathan Isernhagen
Director, Analytics Insights
Wyndham Hotel Group
The Digital Travel Summit will invite audience
members to share their perspective on travel
industry, digital marketing e-commerce trends.
8:55 Capitalizing On Opportunities Around
Data Analytics: Building More
Valuable Customer experiences
Executive presentation delivered by Merkle
STAGE FOUR: PREPARATION
9:20 PANEL: How Can You Deliver The
Right Customer Experience Between
Booking And Departure?
·· Remembering that not every touch point has to
be transactional: Providing relevant information
that builds excitement around a trip
Panelists:
Steven Toy
Senior Vice President General Manager
Jeremie Catez
Director of Revenue and E-Commerce
Novotel New York Times Square Accor
Devin Sung
9:50 Optimizing Your Path To Purchase:
In the age of the customer, companies are striving
more than ever to increase knowledge of and
engagement with their customers to improve
both loyalty and revenues. A recent Forrester
Consulting study, commissioned by Fusion, found
that 77% of companies with digital channels
offer ancillary products in addition to their core
offerings online in order to try to better meet the
needs of their customers and increase the average
purchase price. However, not all companies are
truly optimizing their ancillary sales to ensure that
they are offering the right products to the right
people at the right times. In this session you’ll hear
the findings from Forrester’s in-depth survey with
cross-channel executives responsible for ancillary
product sales and important keys to success.
Bob DuFour
President
Fusion
10:55 Panel Session: Ancillary Products:
Where Do They Fit In The Customer
Journey?
·· Customers are more open to seeing ancillary
products earlier in the process, even though
many of these purchases are still made on-site
(at airport or hotel front desk)
·· Seizing the opportunity to increase ancillary
sales during booking
·· Effectively executing upsells and cross-sells
Panelists:
Pritesh Gandhi
Director, Digital Platforms
Air Canada
Chris Amenechi
Vice President, Revenue Management
Porter Airlines
Jeremie Catez
Director of Revenue and E-Commerce, Novotel
New York Times Square
Accor
Jeff Ulrich
Senior Manager, eCommerce Digital Innovation
United Airlines

Day Two Continued
10:15 Morning Refreshment Break In The
Solutions Zone
STAGE FIVE: EXPERIENCE
11:25 Social Media Customer Experience:
How To Surprise And Delight Your
Community
Emma Jagunich
Customer Experience Operations Manager
Airbnb
Keau Katsunuma
Customer Experience Manager
Airbnb
12:10 The Future Of Digital Travel Marketing
Is Contextual
Constantly connected consumers are not just
researching and booking travel in new and non-
linear ways, they are also leaving a trail of valuable
data in their wake. The highly successful and
standout travel companies in the years ahead will
be those brands that learn how to capture that
data and understand each customer’s context in
real-time. Companies that switch from a traditional
broadcast approach to continuous contextual
messaging based on real-time data will not only
engender more brand loyalty - they’ll also get
customers to book more travel.
Dave Frankland
Chief Strategy Officer
Strongview
12:30 Geo-Precise Techniques: Making Your
Marketing Smarter By Leveraging
Location And Local Context Variables
The share of national brand campaigns using
geo-precise techniques – such as geo-fencing,
the use of GPS capable phones to attract guests
and passersby to deals/promotions/information,
or targeting based on location-specific consumer
behaviors – is rapidly growing. Brands such as
Best Western have already experienced success
with geofencing, targeting potential customers at
airports and others who are in close proximity to
their locations. In the meantime, campaigns relying
on geotargeting – zip codes, cities and DMAs – are
diminishing.
BIA/Kelsey projects that over the next four years
a large percentage of marketing budgets will
emphasize location, with location targeted mobile
ads making up nearly 55% of total mobile ad
spending by 2017. Learn how travel brands are:
·· Utilizing geo-precise targeting, including geo-
fencing and geo-behavioral targeting
·· Leveraging the potential of geofencing: Hotels
advertising partnerships with restaurants as
a guest roams a city, tour companies offering
special deals when a visitor is nearby
·· Geo-conquesting: Targeting prospective
customers when they are near a competitor’s
physical location.
Roger Ritchie
Vice President of Marketing
Fox Rent-A-Car
1:50 Roundtables
1 Addressing Customers In The Midst Of
Irregular Operations - Facilitated by Jeff
Ulrich, Senior Manager, eCommerce Digital
Innovation, United Airlines
2 Serving The Silent Traveler –
Accommodating The Tech Savvy, Invisible
Customer Who Shuns Human Interaction
– Facilitated by David Atkins, Vice President,
Digital Marketing, VisitPittsburgh
3 Developments In Self-Service – Facilitated
by Michael Weiss, Director, Online Retail,
Global Operations, Marriott International
4 Delivering For The Millenial-Generation
Business Travel: Fast And Free Wi-Fi, Grab
And Go Food Other Tailored Offerings
– Facilitated by Devin Sung, Vice President,
Digital Personalization, Marriott
International
5 Building An Authentic Travel Experience:
Immersing Guests In The Culture Of Their
Location – Facilitated by Debra B. Smith,
Vice President, Digital Marketing Visitor
Services, Nashville Convention Visitors
Corporation
6 What Does The Future Connected Traveler
Look Like? How Will Emerging
Technologies Impact Service Delivery?
– Facilitated by Jim Abramson, Vice
President, Mobile/Digital Technology,
7 Balancing In-House Capabilities With
Solution Providers – What Are Your Core
Competencies? – Facilitated by Steven Toy,
Senior Vice President General Manager,
8 Beacons: Transforming The Travel
Experience – Facilitated by Francisco Trejo,
Senior Director, eCommerce, Hilton
Worldwide
9 Optimizing Your Path To Purchase:
- Facilitated by Bob DuFour, President,
Fusion
10 Capitalizing On Opportunities Around
Data Analytics: Building More Valuable
Customer Experiences - Facilitated by
Merkle
11 The Future Of Digital Marketing Is
Contextual - Facilitated by Dave Frankland,
Chief Strategy Officer, Strongview

Day Two Continued
12 How To Incorporate Programmatic Into
Your Overall Marketing Program -
Facilitated by Bill Guild, Vice President of
Marketing, ChoiceStream
2:50 Avoiding The Silo Effect: Creating
A Consistently Excellent Customer
Experience Across Multiple Channels
Whether you’re interacting with a customer
via mobile device, web or phone, the sum of
those interactions has to be a great experience
that will keep them coming back. How do we
look at the customer experience and all the
supporting service systems holistically? How are
you conducting user research to enhance the
experience you offer?
Julie Hoffmann
Executive Director, Digital and Consumer
Experience
3:10 Afternoon Refreshment Break In The
Solutions Zone
3:50 Panel Session: Collecting Sharing
Guest Feedback To Drive Bookings
Improve Operations
·· Distributing post-stay surveys and driving social
sharing of positive reviews to increase exposure
and bookings
·· Using reviews to improve operations, guest
satisfaction and loyalty
·· Ensuring that survey responses and guest
records in your database are intertwined:
Building greater knowledge about guest
preferences to make future marketing messages
more relevant
·· Handling less favorable feedback: When to
intervene with a phone call from guest services
or a general manager?
Panelists:
Leanna Carlson
Capella Hotel Group
Edward Perry
Senior Director, Performance And Revenue
Optimization
World Hotels
Jonathan Isernhagen
Wyndham Hotel Group
4:30 Increasing The Effectiveness Of Your
Loyalty Programs
Your ability to increase the effectiveness of your
loyalty program will depend on how you adapt to
the new travel landscape. The customers we are
serving are changing and the way we describe
customer loyalty needs to change. Loyalty
programs need to look at the problem differently.
In order to increase the effectiveness of your
loyalty program, you need to:
·· Understand next generation travelers
·· Ask what loyalty means to them
·· Not just think about points
·· Provide a customer experience they love
·· Realize that their loyalty will drive future
business to you, not just from their repeat
business, but from their network of friends/
peers/colleagues when they share these great
experiences
Companies that are tech savvy, act more like a
friend and anticipate guests’ needs will prevail.
Jim Abramson
Vice President, Mobile/Digital Technology
4:50 Extended Session: Confronting The
Challenges Of Attribution Modeling In
A Multi-Device Environment
As John Wannamaker once said, “Half the money
I spend on advertising is wasted. The trouble is I
don’t know which half.” It’s incredibly challenging
today to measure the effectiveness of marketing
communications. The emerging field of attribution
modeling enables marketers to better define
where their resources should be committed. But in
a world where the number of devices and channels
has proliferated, it’s not easy to discover what is
most effective in driving conversions. Customers
are engaging with brands via desktop, laptop,
tablets and smartphones, meaning that travel
brands have to develop both the right customer
experience for these devices and a strategy that
focuses on their most effective interactions.
·· De-duplicating your records
·· Creating a means for getting attribution model
output to site monitoring/dashboard tools that
inform your leadership
·· Challenges in obtaining impression data
Jonathan Isernhagen
Wyndham Hotel Group
5:20 End Of Day Two/Reception

Disruption Tactics
Wednesday, April 29
8:30 Welcome
Jeff Meredith
Event Director
8:50 Panel Session: The Sharing Economy
·· What the growth of collaborative consumption
means for your business: Implications for
hoteliers, airlines, ground transport and
destination marketers
·· From Airbnb to Uber and Boabound: Segments
where the sharing economy is taking root
·· Tapping into the desire to travel and live like a
local vs. being a tourist
·· Is business travel the next market to be
disrupted by Uber and Airbnb?
9:30 Review Of 2015 Benchmarking Survey
Results With The Digital Travel Summit
Advisory Board
For the first two days of this event benchmarking
survey data is collected . On the final day of the
program results are shared with the audience and
fully analyzed by the Digital Travel Summit advisory
board.
Steven Toy
Jim Abramson
Vice President, Mobile/Digital Technology
Devin Sung
10:00 Case Study: Partnering With IT
To Evaluate Vendor Solutions
Determine Their Appropriateness For
The Enterprise
In evaluating digital marketing solutions,
organizations must consult their IT department
to make sure that they’ll easily work with existing
infrastructure. Learn how you can establish a
workable, repeatable process for evaluating vendor
solutions determining how well they fit within
your strategy.
Hans Horn
Director of Mobile Emerging Channels
10:20 Morning Refreshment Break
646-200-7534
11:20 Last-Minute Deals On Unused
Inventory: Expanding Applications
The ubiquity of mobile devices has been linked
to another trend: the rise of last-minute hotel
bookings. Priceline’s data shows that 70 percent
of hotel bookings on its mobile app are for
reservations with less than 24 hours notice.
While last minute deals help rent out rooms that
would otherwise sit empty, many hotels fear that
people will get used to paying less. How can hotels
approach this rapidly changing environment?
Eoin Furlong
Senior Director, Revenue Management, Analysis
Support
Hilton Worldwide

Day Three Continued
11:40 “Why Does It Take So Long For
Development To Roll Out New
Functionality?”
One of the huge challenges for any company is
getting development to roll out new functionality
as quickly as possible. This presentation will share
tips on how to build out new functionality quickly
and efficiently.
Alan Josephs
Travelzoo
1:00 How The Travel Industry Can Win
The Hearts And Wallets Of Millennial
Travelers
This presentation examines the characteristics
and buying behavior of Gen Y travelers and
features tips that travel companies can implement
immediately to attract and retain millennial
customers.
Junvi Ola
Chief Content Creator
Hospitality Content Studio
1:30 Millennial Traveler Focus Group
How are millennials approaching travel and how
can you effectively market to them? Instead of
just presenting market research and having a
seasoned executive tell you how millennials think,
we’ve assembled some millennial travelers for you
so you can ask them any question on your mind.
Do they really prefer private accommodations
(homes, apartments and condos) to hotels and
why? How far in advance do they plan for trips?
How frequently do they travel and is this limited in
any way by student debt? What type of technology
do they favor in booking? This informal session will
allow you to engage with your customer.
2:10 Panel Session: Boosting Your Digital
Marketing Spend: How Can You Lobby
Internally For Additional Dollars And
Use Partnerships To Expand Your
Reach?
Whether you’re approaching the CMO, Finance
or other members of the C-suite for additional
resources, the discussion around expected ROI
is critical. How can you most effectively make
the case for more dollars? How can you leverage
partnerships to go beyond the marketing budget
you’ve been given and drive relevant traffic?
Panelists:
Lynn Bruni
Vice President, Marketing Communications
San Francisco Travel
Kristine Potter
Vice President, Marketing E-Commerce
Apple Vacations
Steven Toy
2:50 Conclusion Of Conference

Sponsors Exhibitors
Applause
Website: http://www.applause.com
Applause is leading the app quality revolution by enabling companies to deliver digital
experiences that win - from web to mobile to wearables and beyond. By combining in-the-wild
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quality™ they need to thrive in the modern apps economy. Thousands of companies – including
Google, Fox, Amazon, Box, Concur and Runkeeper – choose Applause to launch apps that
delight their users. Learn more at www.applause.com.
Boxever
Website: http://www.boxever.com
Boxever’s predictive marketing platform helps airlines and online travel agents (OTAs) deliver
personalized, 1:1 marketing experiences to their customers across all channels and at all stages
of the customer lifecycle. The company, founded in 2011 in Dublin, provides a cloud-based
customer intelligence and personalized marketing platform specifically tailored for the needs
of the travel industry. It combines big data and predictive analytics into a tightly integrated
marketing solution that provides a 360-degree view of the customer. With it travel companies
can develop insights into each customer, customer segments, products, and channels, and
then take action on those insights in the form of personalized communications, including email,
mobile, web, display, and more. The solution enables travel retailers to deliver better customer
experiences in real time, improve conversions, and drive revenue. The Boxever platform is a
multi-tenant platform built in the cloud. Given the SaaS architecture, it takes only weeks ñ not
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experiencing benefits. Companies like Ryanair, Air New Zealand, TigerAir, Wideroe, and more
achieve higher conversion rates, increased revenue, and improved loyalty using Boxever’s
platform. Learn more at boxever.com or follow us on Twitter @Boxever.
ChoiceStream
ChoiceStream is a full-service Programmatic Marketing Platform that delivers top results in both
direct response and branding campaigns. We improve online, video, and mobile advertising in
five ways.
·· Save time and effort with full services.
·· Save cost by buying advertising on real-time exchanges.
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·· Engage consumers with ads that are customized for them in the moment.
·· Access insights through a self-service console.
Concierge level services include creative development, poll-based audience discovery,
campaign optimization, and complete transparency. With an extensive first and third party
data network, enhanced by proprietary data, ChoiceStream can target and convert the most
valuable consumers in real-time.
Criteo
Website: http://www.criteo.com
Criteo delivers personalized performance advertising at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has
over 1,000 employees in 17 offices across the Americas, Europe and Asia-Pacific, serving over
6,000 advertisers worldwide with direct relationships with over 7,000 publishers. For more
information, please visit http://www.criteo.com
Fusion
Website: http://www.fusion.com
Fusion leverages both its optimization platform and consulting expertise to help companies
create personalized online experiences for customers, deliver targeted offerings at the point of
purchase, and turn sales into repeat business with relevant post-purchase offers. Fusion’s team
of marketing, merchandising and analytics experts provide online businesses with deep insight
into consumer behaviors to further strengthen customer relationships and expand product
offerings. Operating in 46 countries, 31 currencies and 19 languages, Fusion has an extensive
track record of successful campaigns with some of the world’s largest travel and entertainment
companies. Learn more about the power of optimization at www.fusion.com.

Jumio
Jumio is a next-generation payments and ID software-as-a-service company that utilizes proprietary
computer vision technology to reduce mobile payment friction and ID fraud. Half of the top 10 consumer
internet companies, along with hundreds of other retailers, financial institutions, marketplaces, gaming
companies across the globe have adopted Jumio products. Our mission is to provide our clients
with intuitive, consumer-facing technologies that make it possible to conduct a wide range of mobile
transactions without a single keystroke. Our clients enjoy increased completion rates and reduced
fraud while offering a more secure and improved customer experience. Jumio was founded in 2010 by
CEO Daniel Mattes and is backed by top tier investors including Andreessen Horowitz, Citi Ventures and
Facebook Co-Founder, Eduardo Saverin. Headquartered in Palo Alto, Jumio operates globally with offices
in the US and Europe and processes credentials issued by over 100 countries.
Merkle
The travel industry is becoming more customer centric with many companies launching initiatives aimed at
improving the overall customer experience. More mature customer engagement strategies are producing
tactics like loyalty programs and powerful technology platforms with real-time decisioning, ultimately
optimizing the brand and activating the customer. Merkle’s customer-centric approach, harnesses the
proliferation of online and offline data to make informed decisions on channel spend and experience
creation. Our solutions are customized to our clients’ unique challenges – never one size fits all. Clients rely
on us to grow their businesses through:
·· Enterprise segmentation to unlock customer value and better manage multi-channel strategies
·· Advanced analytics and attribution of online and offline data
·· Unique data solutions and enhancements through our proprietary DataSource file
·· Digital solutions and thought leadership including mobile, social, and online display services
·· SEM and SEO solutions
·· Technology platform solutions incorporating connected recognition of offline, online, and anonymous
data and insight modules
Maxymiser
Website: http://www.maxymiser.com
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging
customer experiences with its cloud-based testing, personalization and cross-channel optimization
solutions. Known for serving billions of individual experiences across every device, Maxymiser leverages
customer data to dramatically boost engagement and revenue, while also driving long-term business
value. Recognized by Forrester Research as a leader in online testing, Maxymiser serves nearly 10
billion experiences each month worldwide. Combined with a team of vertically focused digital experts,
Maxymiser’s Customer Experience Optimization suite quickly delivers measurable results to every client
through A/B and multivariate testing, segmentation, behavioral targeting and product recommendations
for the web, mobile, social and email.
Qubit
We believe the business winners of tomorrow will be those who place customer experience at the heart of
their operation today. Our role in this world is to help ecommerce businesses become real-time retailers;
ensuring everyone gets the most helpful digital experience, whether theyíre on a website or mobile,
browsing for the first time or making their 100th purchase. Our technologies do this by bringing together
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Hotels, Jimmy Choo and Staples. The company has received over $36 million in funding to date from Accel
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SendGrid
On average 20% of legitimate email never reaches the inbox. SendGrid is a cloud-based email service that
delivers email on behalf of companies to increase deliverability and improve customer communications.
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Strongview
Website: http://www.strongview.com
StrongView’s cross-channel marketing solutions provide enterprise marketers with the tools, services and
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services overcome the limitations of other marketing platform providers for more than a decade. See
more at: http://digitaltravel.wbresearch.com/sponsors#sthash.jWtNfEv8.dpuf

Media Partners
Fierce CMO
Website: www.fiercemarkets.com
From bigbox stores to quick service restaurants, the growth of the retail industry continues
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Quirk’s
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QUIRK’S is the only monthly print magazine, digital magazine,e-newsletter, iPad and Android
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RetailWire
Website: www.retailwire.com
RetailWire is a uniquely engaging online forum for the retailing industry. Launched in February
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Membership to RetailWire is free to all qualified retail industry professionals. Over two-thirds
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SEMPO
SEMPO is a global non-profit association serving thousands of professionals engaged in
search and digital marketing across 50 countries. SEMPO provides a foundation for industry
growth through building stronger relationships, providing education, generating research and
creating a better understanding of search and digital marketing and their role in marketing.
SME
Website: http://www.socialmediaexaminer.com/
Social Media Examiner, the world’s largest online social media magazine, is designed to help
businesses discover how to best use social media tools like Facebook, Google+, Twitter and
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Website Magazine
Website: http://websitemagazine.com/subscribe
Website Magazine presents expert insights on how to succeed on the Internet with a daily
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Green Valley Ranch Resort,
Spa Casino
2300 Paseo Verde Parkway, Henderson, NV 89052
Toll Free: (866) 782-9487
Hotel Room Information
Room Rate: $150 (plus tax) + $15 reduced resort fee
Digital Travel has secured a special conference rate of $155 a night
(plus tax) + $15 reduced resort fee for attendees. In order to make
your reservation, please call the Green Valley Ranch at 1-866-782-9487
and identify yourself as a Digital Travel attendee. Rooms are limited
and are on a first come, first served basis, so make your reservations as
soon as possible. The special rate expires March 27, 2015. After this
date, rooms may still have available, so inquire with the hotel if you have
missed the cut-off date.
* Reduced resort fee includes: wifi in guest rooms and shuttle to and
from the airport and the strip.
Venue Accommodations
Highlights of Venue
Green Valley Ranch Resort features only the finest
off the strip Las Vegas hotel rooms and suites. Our
accommodations range from affordably comfortable to
lavishly and luxuriously indulgent. Of all the Las Vegas
hotels off the strip, our rooms feature some of the most
spectacular views of the famed boulevard. No matter
how much you’re looking to spend, you won’t find a
more idyllic retreat for your next hotel stay in Sin City.
Whether you’re stay is for pleasure, business, action
or relaxation, think of GVR first when shopping for Las
Vegas hotel reservations. Reduced resort fee includes:
WiFi in guest rooms and a shuttle to and from airport
and strip.

Pricing Discounts
Travel Executives
To register online for the conference simply click one of the ‘Register
Now’ buttons below. You may also register via phone by calling our
Customer Service line - 1.888.482.6012
Group Discounts for Travel Executives
Technology Firms, Consultants, Solution Providers*
For questions about group discounts, please contact
John French at 416-597-4766 or email him here.
Disclaimers:
Discounted rates apply to Travel Executives only. All
discounts are taken off the full conference price. No two
discounts or offers can be combined.
*Technology Firms, Consultants, Solution Providers
include software vendors, internet developers, technology
vendors, solution providers, third party logistics providers,
consultants or companies with primary revenues resulting
from commissions, subscriptions and/or advertising.
Worldwide Business Research reserves the right to
enforce pricing according to company type
Please note that Connecticut residents must add 6%
sales tax to their registration fee.
- See more at: http://digitaltravel.wbresearch.com/
pricing#sthash.oJc9G4a6.dpuf
No two discounts or offers may be combined. All discounts
are taken off the full conference price. Team Discounts
do not apply to sponsoring or exhibiting companies. Fee
includes continental breakfast, lunch, cocktail receptions
and conference documentation.
Register by
01/31/15
Register by
02/28/15
Register by
03/31/15
Standard Price
3-Day Conference Pass
(April 27-29, 2015)
SAVE US $400
US $899
SAVE US $300
US $999
SAVE US $200
US $1,099
US$1,299
Standard
Price
3-Day Conference Pass (April 27-29, 2015) US $2,699
Standard Price
Groups of 2 10% off discounted price
Groups of 3–4 Additional 15% off discounted price
Groups of 5+ Additional 20% off discounted price
Connecticut residents must add 6% sales tax to their
registration fee. Payment is due in full at the time of
registration. Your registration will not be confirmed until
payment is received and may be subject to cancellation
WBR CANCELLATION, POSTPONEMENT AND
SUBSTITUTION POLICY:
You may substitute delegates at any time by providing
reasonable advance notice to Worldwide Business
Research USA, LLC. Any cancellations received in writing
not less than eight (8) days prior to the conference, you
will receive a 90% credit to be used at another Worldwide
Business Research USA, LLC conference which must occur
within one year from the date of issuance of such credit.
An administration fee of 10% of the contract fee will be
retained by Worldwide Business Research USA, LLC for all
permitted cancellations. No credit will be issued for any
cancellations occurring within seven (7) days (inclusive) of
the conference.

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