11. Process Message Structure Ideal Engaging Experience Customer Knowledge Needs Information Sharing Relationship Building Support Three Sides of Engagement
12. Customer needs and motivations Customer attitudes and behaviors Employee needs and motivations Employee attitudes and behaviors Brand purpose and identity Brand image and reputation Customer experience Customer proposition Employee experience Employee proposition Integrated Engagement
Welcome and thank you for attending my presentation. For the next 50 minutes, I want to share with my one of the biggest opportunities in experiential branding.