The function of the workplace has changed as technology, facility and equipment have made work ubiquitous. The existence of a workplace is nowadays related to the provision of a social environment making people personally and professionally better.

1. SOCIAL WORKPLACE
the next coming chapter
Jean-Yves Huwart
Founder
WeWork Moorgate

2. 2
« We are an innovative space for people with creative ideas.
We run events on social media, open hardware, networking.
Our members come together and do things for the benefit
of the community. We are open to very different profiles and encourage
technology startups, artists or movie companies,… »

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EMMANUEL MBISSIMO
J-HUB (Juba, South Sudan)
source: medium.com

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The same story starts to be
written everywhere on the globe:
Thousands of coworking spaces
popping up
all over metropoles,
cities and towns.

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We have been
organizing the
COWORKING Europe
Conference for the last
6 years.
We gather a community
a more than 450 people
yearly. It never stopped
growing since then.

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WE LOVE
OUR COMMUNITY.
WE LOVE OUR
COMMUNITY

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so much that we have
replicated our model to
bring more coworking
communities together
elsewhere.

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THE TRENDS
supporting the
rise of coworking are
stronger than ever.
We think we only are
at the beginning
of the story.
And we aim at making
the demonstration of it through
facts.

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WHAT ARE
THOSE
FACTS ?

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Evidences of the change of
the traditional economical patterns
1

13. 0
5
10
15
20
25
30
35
40
45
Small young
1-49 employees
Small old
1-49 employees
Medium young
50-249 employees
Medium old
50-249 employees
Large young
250+ employees
Large old
250+ employees
Employment Job Destruction Job Creation
13
Most new jobs are
created by young
businesses
Source:
OECD
Employment, job creation and job destruction
By firm age and size, 2001-11

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On average, startups
hire while older (bigger)
companies lay off
Source:
OECD
Net job growth, younger versus older firms
2001-11
Young firms (5 years old or less) Old firms (6 years old or more)
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
0
-2
-4
-6
6
4
2
Young firms (5 years old or less)

15. The average number
and size of the
employers
is changing.
So is the nature of those
jobs.
Source:
Deloitte
15
The total number of SME’s in ‘New Work’
sectors increased in
the UK by
17%
between
2008-2014
This is made up of
25%
Creative
12%
Digital
17%
Professional

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The majority of the new
created jobs are digitally
enabled,
In knowledge intensive
services.
Source:
Business Structure Database
2015
Expanding SMEs by location and sector
2011-2014
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Cities Non-cities
Manufacturing
Knowledge-intensive business services (KIBS)

17. Modern task
achievements require
creativity,
networking, collaboration
and social capabilities
Source:
Future of Work Report 2015
World Economic Forum
17
1. Complex Problem Solving
2. Critical Thinking
3. Creativity
4. People Management
5. Coordinating with Others
6. Emotional Intelligence
7. Judgement and Decision Making
8. Service Orientation
9. Negotiation
10. Cognitive Flexibility
Top 10 skills
1. Complex Problem Solving
2. Coordinating with Others
3. People Management
4. Critical Thinking
5. Negotiation
6. Quality Control
7. Service Orientation
8. Judgement and Decision Making
9. Active Listening
10. Creativity
In 2020 In 2015

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THESE ARE THE NEW TENANTS.
The development of more of these jobs will keep fueling
the demand for more coworking spaces.

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Governments need more coworking
spaces to structure vibrant and innovative
urban ecosystems in order to increase
their attractiveness and to address the
challenges of the upcoming 4th Industrial
Revolution.
2

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Vintage buildings or
abandoned industrial
facilities are converted
into coworking.
Source:
CoworkLisboa
NOW - 4.000 m2
coworking in an
unused warehouse
in Lisbon, Portugal

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The lack of a broader
coworking offering
is among the reasons
which explain why
the Irish startup
ecosystem isn’t more
developed.
Startup Ireland Survey 2015

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Job Growth
In the U.S. (2015)
Take a Look
Where the Jobs
Were Created

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Corporations will soon start to embrace
the shift towards
social workplaces.
3

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Because TINA
(there is no alternative)…

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Talents want a new
workplace model
Source:
Future of Work Report 2015
World Economic Forum
In most markets, work/life balance comes before
career progression when evaluating job opportunities
relative degree of importance (excluding salaries)
Good work/life balance 16.8
Opportunities to progress/be leaders 13.4
Flexibility i.e., remote working, flexible hours 11.0
Sense of meaning from my work 9.3
Professional development training programs 8.3
The impact it has on society 6.8
The quality of its products/services 6.4
Strong sense of purpose 6.2
Opportunities for international travel 5.9
Fast growing/dynamic 4.4
A leading company that people admire 4.3
Invests in and uses the latest technology 4.1
The reputation of its leaders 3.1

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Almost half of the
corporate world is
considering shared
workspaces as an option
Source:
Americas Employer Survey 2015/2016
CBRE
What CRE Executives
Need Most
CONNECTIVITY
PARTNERSHIPSFLEXIBILITY
See connectivity to partners,
suppliers and related
organizations as critical to the
workplace
Have internal teams comprised
of 10 or fewer CRE management
professionals
Are using or considering shared
workspaces

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In 2014,
flexible workplace
accounted for an
estimated 8% of the
global office take up.
Source:
How you work, Report 2015
DTZ

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It’s unclear where the
model will first move to...
Source:
JLL, Top 10 Global Trends
for 2016
Internal
Collaboration
Coworking
Memberships
External
Coworking
Space
Internal
Coworking
Space
Internal
Coworking for
employees only
External
Coworking
Memberships for
employees only
Collaboration
space for
employees shared
with external
organizations /
individuals in an
external coworking
environment
Internal coworking
space open to
organizations /
individuals

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To use
on-demand third
places facilities ?

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Creating
corporate
incubators?

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Source:
Hubud, Bali.
http://double-barrelledtravel.com
Setting up corporate
satellite offices ?

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What is for sure is
that the overall
CORPORATE CULTURE
is about to change.

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The male Alpha
type of management
is over.

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We are moving toward
A NEW LEADERSHIP MODEL

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Modern managers will
become facilitators

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And companies become
communities...

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Does this
sound familiar ?

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Those are the key
principles of coworking
…

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Community management = the new management

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At the age of the fourth
industrial revolution, the
function of the workplace
has change

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So, this is just
the beginning…

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The flexible workplace isn’t
the all story.
The SOCIAL WORKPLACE
will become the norm.

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We knew the value isn’t
(only) in the provision of
hardware (chairs, table,
technology, facility...)
Pic:
Duke Studio

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It’s about people…

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It’s about interaction with
peers, well-being,
learning, community,
values, productivity...

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New kind of
services…

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Provide with support and
trainings

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Entertain

51. 5151
Geremia Design Luminosity
Photography: Matthew Millman
Be part of
a club

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Put in touch with other
communities and
resources

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Visit the website : www.socialworkplaces.com
The value proposition of the
social workplace is about
making people and businesses
better...