About FBIF2018

1. Food & Beverage Innovation Forum 2018 (FBIF2018)
The Rising of New Categories
April 18th
-20th
| Shanghai, China
About FBIF2018
In the past one year, “macro-economy is in the downturn” has become the most frequent
expression in companies’ annual reports. However nowadays, the economic downturn we are
facing is no longer simply periodic or trendy changes. Labor cost rises, investment rate decreases
and over capacity have led China to the “Middle-Income Trap” - what many uprising capitalist
countries would encounter. Clearly the industry upgrade is extremely urgent! Along with the
rapidly rising new categories and new brands, how should traditional giants build up a swift
organizational structure to help corporate innovation? How can they realize product upgrade and
catch the large emerging new middle class consumers? As for brands, how shall they conduct a
strategic international thinking, and how to leverage their global competitiveness by utilizing the
digital trends? To explore these interesting and meaningful issues, Food & Beverage Innovation
Forum 2018 (FBIF2018), themed as “Global Innovation, Powering the Future”, will be held in
April 18th
to 20th
in Shanghai, China. As one of the most influential F&B industry conferences
around the world, FBIF committee collect, display and analyze the most successful business cases
and the most creative ideas in the forum, aiming to offer valuable insights in future trends for
decision makers as well as facilitate a healthy development for the whole F&B industry.
About Agenda
FBIF2018 focuses on the rising of new categories and consists of four parallel sub-forums, which
are respectively Product Innovation A, Product Innovation B, Marketing Innovation and InnoPack.
Dairy, beverage and snacks still takes major portion in the Product Innovation sub-forum.
Meanwhile, we highly recommend you to pay attention to our “Future Market Program” and
“Hello Foods Prize”. By introducing the most innovative food and beverage products in the
world, FBIF committee hope to bring concrete and visual feelings towards industry innovation for
all the attendees. Then, with national big health policies unveiled, we have realized that FSMP
(Food for Special Medical Purposes) has gradually become the focus of many foods, medical and
tech companies. Thereby we have set a FSMP session especially for firms entered in or preparing
to enter this sphere to have a better understanding of such new business. In terms of the
Marketing Innovation sub-forum, we give focus on trends, channels, technologies and brand
showcases, where you can learn about practical but prospective topics like “Mom Economy”,
“Catering Channels”,“Artificial Intelligent”, and“Self-Service Retailing”etc. Finally regarding
InnoPack, after communication with many seniors in brand owners and suppliers, we are more
and more believing the importance of packaging on brands. Thus in FBIF2018, we will keep
exploring creative design cases worldwide, and together with Marking Awards, we will analyze
the path from packaging decision making to brands’ aesthetics.
Previous Conference Links
>FBIF2017 Website
>FBIF2017 Report (Size：605M，PC download recommended )
>FBIF 2017 Agenda

2. >FBIF 2016 Videos
>FBIF 2016 Report
>FBIF2015 Videos
>FBIF2015 Report
>FBIF 2014 Videos
>FBIF2014 Agenda
FBIF Speakers & Juries (Some positions may be changed)
Zhang Jianqiu, Executive President, Yili Group
Zhang Jun, Dean of School of Economics, Professor, PhD. Tutor, Fudan University
Valerio Nannini, Senior Vice President, Head of Strategies and Performance, Nestle
Helen Luan, Vice President of Tencent Online Media Group & General Manager of Advertising
Account Department, Tencent
Stephen Maher, President, Mondelez China
Jet Jing, Vice President，Alibaba Group
Aalt Dijkhuizen, President of Topsector Agri&Food; Former President & CEO, Topsector Agri &
Food in The Netherlands; Wageningen UR (University & Research Centre)
Charles Yang, Chairman – Eastern Region, Master Kong
Chen Chun-Chiang, General Manager of Research Department, Deputy Chief of Group Production
Council, Want Want China
Maggie Wang, Vice President, Biscuits, Research and Development, Asia Pacific, Mondelez
International
Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring
Leo Xie, Regional President, APAC, DSM Food Specialties
Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd
Jesper Fournaise Colding, Senior Vice President, Asia, Arla Foods
Richard Lee, Marketing Senior Vice President of PepsiCo Greater China Region and Chief
Marketing Officer, Tingyi Asahi Beverages
Frederic Linkens, Managing Director North Asia, Neuhaus
Emmanuel Pouey, Former VP Global Innovation, Bacardi Global Brands
Zhang Liaoyuan, Founder&CEO, Three Squirrels Inc.
Yu Ruifen, President, Shanghai Laiyifen Co., Ltd
Ralf Zink, Head of R&D, DMK
Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell
Soup Company
Patrice Malard, Chief Technology Officer, Biostime Inc.
Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy Group
Yongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia, Mars China
Peter Everett, SBU Director, Yoplait China and CMO, Greater China, General Mills
Vivian Yeh, Digital Transformation Director, Mead Johnson China
Joe McEwan, Head of Digital and Communities, Innocent Drinks
Yves Rey, Former Chairman of the GFSI Board; Corporate Quality GM, Groupe Danone, Danone
Di Xuefeng, Vice President Corporate QA – Nestlé in Greater China Region, Nestle Greater
China

3. Zheng Yunling, Regional Quality Director ASPAC, Cargill Investments (China) Ltd.
Diana Escoda, General Manager and Head of the Pacific Global R&D Innovation Center, Coca-Cola
Pete Mitchell, Director Global Media Innovation , Mondelez International
Foo Siew Ting, Marketing Director, Diageo
Zhao Xingji, General Manager, Brand Management, Mengniu Dairy
Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
Ximena O'Reilly, Global Head of Visual Identity & Design, Nestle
Jacquelyn Wu, Marketing Director at Campbell Swire, Campbell Swire
Marcelo Amstalden Moller, Head of Global CMI – Innovation, Global Brands & Cider, Heineken
Group B.V.
Ellen Debrabander, SVP, Global R&D Nutrition, PepsiCo
Weizhi Chen, Sr. Vice President & Chief Technical Officer, The White Wave Foods Company
Ji Shunying, Founder, China Chocolate (Suzhou) R&D Center
Richard Cotton, Content & Creative Excellence Director, Coca-Cola
Mike Bascom, Director of Marketing, AB Inbev Canada
Wei Chen, Dean of School of Food Science and Technology, Jiangnan University
Annemieke (A M ) Beers, Director of Operations Agrotechnology & Food Sciences Group,
Wageningen UR (University & Research Centre)
Bo Hong, Professor, Department of Biomedical Engineering, School of Medicine, Tsinghua
University
Fabio Vacirca, Senior Managing Director – Products Asia Pacific Lead, Accenture Greater China
Yu Yi, Managing Director – Accenture Digital Lead for Greater China, Accenture Greater China
Rene Chen, Partner, JKR
Gong Xiangwei, President Andre Pectin & Global Business Unit Director, DSM Hydrocolloids,
Royal DSM
Philip Lin, Asia Pacific Region Marketing Director, Tate&Lyle
Michael Sun, Co-Founder & Chairman, Shanghai JIAJUN Beverage Co.,Ltd
Charlie Hoare, Co-Founder, TAPPED organic birch water
Sophia Nadur, Founder, Ideas 2 Launch Ltd
James Costa, Founder & Managing Director, Sneakz Organic, LLC
Hiroki Shinohara.D.V.M., Head Scientist, the Quality Food Research Laboratories, R&D Division,
Meiji Co., Ltd
William Watts, Senior Director, Walmart Food Safety Collaboration Center, Walmart
Zhang Zhigang, R&D Managing Director, Cestbon
Henry Yu, Marketing Services Director, Tetra Pak China
Cao Yongmei, Chairman of Group Production Council, Want Want China
Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China)
Co.,Ltd
Jenny Cai, R&D Director , APAC/China Grains, PepsiCo Asia Research & Development Center
Xue Lian, R&D Director, Nongfu Spring
Gene Zhao, R&D Director, Packaging Development Asia Pacific R&D, Coca-Cola
Lingli Sun, Senior Packaging & Design Director, Mars Chocolate China
Huang Xiaodan, R&D Director, Guangzhou Wanglaoji Pharmaceutical Company Limited
Jason Zhang, Managing Director of Asia Pacific & Greater China Atrium Innovations, Atrium

4. Innovations Inc.
Zhou Xiangshan, Vice President, Dong-E E-Jiao Co.,Ltd
Stephan Hausmanns, Vice President, BU Health & Nutrition, Gelita AG
Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China
James Andrade, Founding Partner, LIJAN Co., Former R&D Director, Mondelez Internationl；
Adjunct Professor, Griffith University
Felix Zhang, MSc PhD；Director, Science & Technology Centre；Director, Nutrition & Health
Research Centre, BY-HEALTH CO., LIMITED
James Costa, Founder & Managing Director, Sneakz Organic；Solutions Engineering and Project
Management Co., LTD
Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan
Mariano A. Bosaz, Global Digital Sr. Director, Coca Cola
Javier Sanchez Lamelas, Founder and CEO, Top Line Marketing; Former Marketing
Director( Europe), Coca Cola
Bruno Cosentino, VP of Marketing,Asia Pacific, AB InBev
Robin Fegen, Founder, Director, The Robin Collective
Brandy Klingelpuss, Co-founder, Creative Director, The Robin Collective
David Jaggi, Director-Global Strategic Initiatives, Wrigley