Resume of Jean Christophe ROBLES’ career path, experience, skills and achievements as a vastly experienced and widely travelled, multilingual tourism professional.

1. From my LinkedIn profile : Jean Christophe ROBLES ESPINOSA
“Jean Christophe is a man with Flat 6, 119 Tankerton Road CT5 2AN – WHITSTABLE , KENT – UNITED KINGDOM
vision and a wide variety of M : +44 (0)7876 742 906 | Skype : chris.robles50
skills that he applies in an E : chrisrobles.pro@gmail.com
exemplary manner with
precision, certainty, and
adroitness. He is excellent in Senior level Tourism Professional
social interactions both Destination Marketing – Tour Operations – Frontline Client Relations
publicly and in the office, and _________________________________________________________________
his multilingual skills and long
experience working in Highly experienced and widely traveled marketing, sales, operations and frontline
multicultural environments professional with experience in government, private sector and as an independent worker,
make him invaluable in his and who has consistently delivered high quality work to his employers, through a methodical
field. He is as comfortable approach to achieving tasks and objectives, a keen eye for detail, a strong work ethic and a
leading a project as he is being sharp mind that has resulted in high client satisfaction when in the frontlines, significant
part of a team effort, and his improvements in results, market penetration and operations when working for private or
government organizations, and production of quantities of academic level written analytical
quick inventive mind
and promotional documents, texts, brochures and presentations.
understands and finds
solutions to obstacles quickly
and effectively. I would highly Skills / Expertise / Experience
recommend him as a powerful
placement in any posting.”
Performance Booster – Led Marketing Team to increase visitor arrivals to
- Randy Raine-Reusch,
destination by an average of 12% year-on-year between
Artistic Director, Rainforest
2003 and 2011
World Music Festival
Significantly increased destination uptake in wholesaler
brochures across markets, and destination awareness
“Jean Christophe is a highly through destination features across all media
dedicated and skilled Director
of Marketing. He created very Strategic Thinker – Developed yearly marketing and media plans and long
effective and targeted term business plans, establishing marketing strategies,
marketing campaigns working market positioning and segmentation, delivering sharp
with relevant stakeholders analyses of market trends, assessments of affecting factors
and producing detailed statistics and performance matrixes
such as The Empire Hotel &
Country Club.” Great Communicator – Worldly and knowledgeable social networker who delivers
- Anne Busfield, General highly rated presentations, is media friendly, is forthcoming
Manager, The Empire Hotel & with off the cuff interviews, gives convincing marketing
Country Club pitches during sales calls, road shows , in business meetings or
on stand during trade fairs, and is a world class Tour Guide
“It was a pleasure working Prolific Writer – Written, designed and/or edited tour programs for Tour
with Jean Christophe. I Operators, destination brochures, media information kits,
enjoyed exchanging tourism articles, analytical reports, position papers, Board
professional views with him; documents, speeches, interviews, welcome messages,
presentation texts, advertisement copy, website contents and
his deep cultural insight and terms of reference and job specifications for tender
strong creative intuition documents for branding exercises, promotional materials
contributed to the success of production and outsourced service providers
all our campaigns and actions.
I can only recommend him as Multicultural – French citizen of Peruvian ancestry, grew up, lived and/or
a valuable asset to any worked in a dozen countries in Europe, America, Africa and
tourism or hospitality Asia, and visited many more on five continents
company.”
Multilingual – Speaks with practically native fluency English, French,
- Gabrielle Alam, Managing Spanish and Italian, and has a good basic knowledge of
Director, Eyes2market UK Ltd Malay, as well as some notions of German, Portuguese and
Thai

2. Jean
Career Path
Christophe
ROBLES DIRECTOR OF MARKETING & PROMOTION (2003 – 2012)
ESPINOSA
Brunei Tourism Development Department – BSB , Brunei Darussalam
(Page II)
Joined in 2003 as Tourism Expert, and from 2006 to 2012, as Director of Marketing & Promotion, in charge of planning,
developing and implementing the marketing strategies and initiatives to enhance Brunei’s position as a tourist
destination in South East Asia and to grow visitor arrivals, revenue and length of stay, as well as to advise the
Department on tourism related issues.
Key Responsibilities
Day to day direction and management of the Marketing Division, assigning duties and areas of responsibility,
monitoring performance and transferring skills to a staff of 5 Officers, 1 Assistant Officer and 2 Project
Supervisors
Planning, preparing and implementing the marketing and promotional activities within the planned Budget of
about US$3.5 million yearly
Coordinating marketing activities with local and overseas industry partners, and with appointed marketing
representation offices in China and Australia
Coordinating public relations and media activities, writing press releases and press materials, monitoring brand
integrity and production of promotional materials
Coordinating and supervising online and new media marketing activities
Coordinating and planning attendance at industry fairs and trade affairs
Compiling and analyzing statistics, KPI and industry data, monitoring market trends and intelligence, producing
reports, analyses and position papers for higher management
DIRECTOR OF MARKETING & PROMOTION (1995 – 2003)
Sarawak Tourism Board – Kuching , Sarawak - Malaysia
Joined in 1995 at the formation of the Tourism Board as Marketing Executive, later promoted to Marketing Manager and
then Director of Marketing & Promotion, establishing the working parameters and the distinctive operating style of this
multiple award winning organization and was in charge of planning, developing and implementing the marketing
strategies and initiatives to enhance Sarawak’s position as a tourist destination within Malaysia, Borneo and South East
Asia, and to grow visitor arrivals, revenue and length of stay, as well as to advise the Board on tourism related issues.
Key Responsibilities
Vastly similar to the above responsibilities with Brunei Tourism, but supervising a staff of 4 Marketing Executives
and 3 Assistants, coordinating with overseas offices in Germany, Italy and Australia, managing a budget of
about US$2 million yearly and having a heavier travel schedule to attend trade fairs and conduct road shows
MARKETING EXECUTIVE / OPERATIONS MANAGER (1993 – 1995)
Interworld Travel – Kuching , Sarawak - Malaysia
Joined in 1993 to help refine and improve the operations side of this family run inbound tour operator, and to develop
their marketing activities, particularly in Europe.
Key Responsibilities
Marketing the company services to wholesale Tour Operators in Europe
Managing client data base, communicating with clients and following up on requests, bookings and preparation
of itineraries
Designing and writing the tour programs brochures and leaflets
FREELANCE TOUR GUIDE, TOUR LEADER AND INTERPRETER (1985 – 1993)
Various leading Tour Operators / Club Med – Hong Kong and Malaysia
Worked as one of the most in demand multilingual tour guides in Hong Kong and Malaysia, occasionally doing
interpretation work, and leading Club Med tour groups in Malaysia and Singapore in 1992 and 1993.
Key Responsibilities
Delivering accurate, educational, insightful and entertaining tour commentaries to visitors from all countries, in
groups of all sizes and from all backgrounds, including VVIPs, and interpreting for business people and officials
G.O. EXCURSIONS / TOUR LEADER (1982 – 1985)
Club Med – Paris , France / resorts in Tunisia, Mexico, Senegal, Morocco, Haiti, Italy
Joined the Club Med Excursions service in 1982, underwent a 2 month intensive Tour Guide and Tour Leader training in
Tunisia, and then worked as G.O. Excursions in several Club Med resorts, consistently achieving over 90% guest
satisfaction returns on tours conducted.
Key Responsibilities
Conducting, leading and guiding day trip to week long excursions and circuits
Promoting and selling tours to resort guests and doing pre-departure briefings
Public and guest relations, stage performances and entertaining guests

3. Jean Christophe ROBLES ESPINOSA (Page III)
From my LinkedIn profile :
Other Work Experiences
“JCR is a long term contact
who is very professional in all Tour Representative – Worked briefly for Canadian Tour Operator Mirabelle Tours as
that he does. I can thoroughly Tour Representative for their clients in Punta Cana, Dominican
recommend him.” Republic
- Paul Flackett, Managing Hotel Receptionist – Worked over a summer season at the Front Desk of the family run
Director, IMEX Hotel Treviso, in Jesolo Lido, Italy
Company Owner – Created and co-managed for a year Archeo Tours, a very niche
“A mentor, leader and a great tour operation in Lima, Peru, specializing in educational tours to
friend” remote archaeological sites in the Andes mountains near Lima,
using Land Rovers, horses and sleeping in rudimentary
- Geoffrey Lee, Tourism accommodation
Officer, Sarawak Tourism Sales Person – Worked for brief periods in several sales positions in direct retail
Board sales, door to door publishing sales and telemarketing, in France,
Italy and Spain
“Chris has been well
acquainted with me and is one Training / Knowledge / Computer Skills
of my first contacts in Brunei
when UNWTO approached the
C.E.C.E.L.E. (Centre d’Études du Commerce Extérieur et des Langues Étrangères, Paris - France)
country. Chris is an efficient
– Certificate sanctioning a course in External Commerce and Foreign Languages, followed by a
worker with amicable practical training in tour operations at the CTV –CEDRI Tour Operator and Incentive House, in Paris –
character.” France
- Jing Xu, Director, UNWTO WFTGA (World Federation of Tourist Guide Associations, Nicosia, Cyprus based)
World Tourism Organization – Certified Tour Guide and Trainer (Part I & Part II Train the Trainer Course, delivered in BSB –
Brunei Darussalam)
______________________
o Attended various courses, seminars and training on marketing techniques, computer use and
work efficiency improvement
SOCIAL SITES :
o Fluent in spoken, read and written English, French, Spanish and Italian
LinkedIn
o Proficient in use of Microsoft Office suite, early user of Internet, social networking sites and of
www.linkedin.com/in/jeanch e-marketing tools
ristopherobles
Facebook Recognitions / Positions
www.facebook.com/JeanChri
stophe.Robles
 Winner of the 2006 IMEX Academy Award for the Asia - Pacific region
FULL ONLINE C.V. (SLIDE  Creative inspiration behind the multiple award winning Sarawak trade fair pavilion
SHARE PRESENTATION) :  Chairman of the Organizing Committee of the 2001 Rainforest World Music Festival in
Santubong , Sarawak – Malaysia, and Head of Selection Committee from 1998 to 2003
www.slideshare.net/JeanChri  Secretary of the TRAVEX Committee of the 2010 ASEAN Tourism Forum in Jerudong, Brunei
stopheRobles/curriculum- Darussalam
vitae-of-jean-christophe-  Secretary and member of various organizing committees for work related sport and cultural
robles-latest-update- events, strategic plans and ISO certification processes
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Qualities / Interests
 Dedicated, committed, pro-active, independent, objective oriented, high integrity
 Meticulous, thorough, perfectionist, grounded in reality, credible
 Excellent interpersonal skills, worldly, adaptable, leads by example, mentors
 Travel, geography, history, scientific news, current events, social issues, general knowledge
 Reading, music, movies, world cultures, exploring new horizons, discovering
 Motorcycle riding since teen years, owned 20 motorbikes over the years
 Good and “exotic” food, believes that life is meant to be enjoyed