4. LEAD BY
EXAMPLE
FOLLOW ME,
AND DO AS I
DO
Iron Mike at the Army
Infantry School,
FT Benning, GA
Mass Military Marketing, Inc. 4
5. LDRSHIP
• Loyalty
• Duty
• Responsibility
• Selfless Service
• Honor
• Integrity
• Personal Courage
Mass Military Marketing, Inc. 10-5
MAJ Norman Schwarzkopf in Vietnam
7. Know yourself & seek self
improvement
• Know your strengths & weaknesses
• Work to develop your strength & improve
on your weaknesses
Mass Military Marketing, Inc. 10-7
9. Seek Responsibility & Accept
Responsibility for Your Actions
Mass Military Marketing, Inc. 10-9
10. Make Sound & Timely Decisions
Mass Military Marketing, Inc. 10-10
11. Set The Example
• What you do is more important than what
you say.
Mass Military Marketing, Inc. 10-11
12. Know Your Personnel & Look
Out For Their Well Being
Mass Military Marketing, Inc. 10-12
Take care of your
staff, don’t let
others run them
over, you treat
them with respect.
Not like Coach
Mike Rice of
Rutgers
14. Develop a Sense or
Responsibility in Your
Subordinates
• Delegation
• Responsibility
• True Empowerment
• Pride
Mass Military Marketing, Inc. 10-14
15. Ensure Each Task is
Understood, Supervised &
Accomplished
• Back Brief
• Guidance
• Follow Up
Mass Military Marketing, Inc. 10-15
16. Build A Team
"It is amazing what you can accomplish if
you do not care who gets the credit.”
Harry Truman
Mass Military Marketing, Inc. 10-16
17. Employ Your Team In Accordance
With Their Capabilities
Mass Military Marketing, Inc. 10-17