2.  Type Public Company
 Industry Restaurants
Retail coffee and tea
Retail beverages
Entertainment
 Founded Pike Place Market in Seattle, Washington
 Founder(s) Jerry Baldwin, Gordon Bowker, Zev Seigl
 Headquarters Seattle, Washington, U.S
 No. Of Locations 20,891 in 62 Countries
 Key People Howard Schultz (Chairman, President &
CEO)
INTRODUCTION

3. Products 1. Coffee
2. Tea
3. Pastries
4. Frappuccino Beverages
5. Smoothies
Revenue $13.29 billion
Employees 1,49,000
Subsidaries 1. Starbucks Coffee Company
2. Ethos Water
3. Evolution Fresh
4. Hear Music
5. La Boulange Bakery
6. Seattle’s Best Coffee
7. Tazo
8. Teavana
9. Tata Starbucks
INTRODUCTION

4. Mission Statements
“To inspire and nurture the human spirit – one person,
one cup and one neighborhood at a time.”
Coffee Partners Customers
Stores Naighberhoods Shareholders

5. Brands
Tazo Tea
• Founded in 1994
• Offering finest botanicals
and teas from all over the
world.
Seattle’s Best Coffee
• Founded in 1970
• Offering great cup of coffee
every day, no matter where
they are (lower price
compare to Starbucks)

6. Brands
Evolution Fresh
• Founded in 1992
• Offering retail stores offer
juices and foods that are
alive with fresh‐picked
flavor and bursting with
bright color and vibrant,
pure taste
La Boulange
• Founded in 1999
• Offering skillfully crafted
authentic French pastries
and breads made from
scratch using high-quality,
fresh ingredients

7. Brands
Teavana
• Founded in 1997
• Offering new tea
enthusiasts like it’s “Heaven
of Tea” customers are
introduced to the aromas,
textures, and beneficial
qualities of super-premium.

8. Target Market
Coffee lovers who have
passion on coffee.
Young generation who
want to gather with
friends.
Office staff and
students who need to
catch up with task
schedule.
Adventurous person
who willing to try new
things

9. Planning Sourcing
ManufacturingDelivering
CHAIN OF SUPPLY

10. Retail Locations Kiosks within different Store
Online Media
Channel of Supply

11. Key Success
Product Quality
Third Place
To Go
Customer
Satisfaction
Starbucks
Community
Social
Responsibility
Innovation
Advertising

12. STARBUCKS’s Main Competitors
Stores Countries Revenue
Starbucks 20,890 62 13.3billion US $
Dunkin' Donats 10,083 36 0.54billion US $
Costa Coffee 1,700 28 1.4billion US $
The Coffee Bean 900 23 0.45billion US $
• Starbucks celebrate their first ranks in global largest coffee chain brands
with highest countries expansion, number of stores and Revenue.
• Number of countries and number of store might related to the huge sale
volume of Starbucks compare to Dunkin’ Donuts, Costa Coffee and The
Coffee Bean.
1st Starbucks
2nd Dunkin’ Donuts
3rd Costa Coffee
4th The Coffee Bean

13.  January 2011, 50:50 joint venture with Tata Coffee
 19th, October 2012- Opens first store in India in
Mumbai
 Presently, 15 outlets in India – 7 in Delhi, 8 in Mumbai
 International Products + Indian style product offerings
such as Tandoori Paneer Roll, Elaichi Mawa Croissant,
Murg Tikka Panini and Chai Tea Latte to suit Indian
customers
 Competitors in India Include: Café Coffee Day, Barista
and Costa Coffee
IN INDIA

14. • Leading retailer and roaster for brand specialty
coffee in the world
• Known for providing superior products and
services
• Consistent high quality of service
• Limited number of strong competitors
• High market share and market growth
SWOT Analysis: Strength

15. • High pricing because of the quality ingredients used
• Strong presence in the U.S. - more than three
quarters of its cafes located in the domestic market
• In order to reduce business risk, expansion is
needed
SWOT Analysis: Weakness

16. • High growth of economy and market in Asia,
especially in India & China
• Could diverse their product not only in coffee
• The potential employees are educated people
which make it easier to train them
• Strong financial support
SWOT Analysis: Opertunities

17. • Increasingly dependent on international
markets for growth, especially Canada,
Japan, and U.K.
• Europe, the largest single market in the
world, poses a number of challenges for
Starbucks
SWOT Analysis: Threts